GAMIFICATIONOF ENGAGEMENT & CULTURE

Designed by @DanBenoni

Who are we?

( say hi on )#EnGamification

@DanBenoniGamification Designer

@JeffFerminEmployee Engagement Consultant

? ? ?

R

Presentation: 3 steps

2. Culture1. Engagement 3. Gamification

m;

m R;

1

EMPLOYEE

ENGAGEMENT

;

What is Employee Engagement?

#Workplaceapproach

;Employeescommitted

IOrganization’s

goals

lOwn

well-being

?

Frederick W. Taylor

rew

ard

Early 1900s

punishment

Simple & Repetitive

Early 1900s

Extrinsic motivation:

•Pay check

•Bonus

•Promotion

Intrinsic motivation:

•Mastery

•Autonomy

•Purpose

Complex & Diverse

Today

Today

Complex & Diverse

More Money ≠ More Motivation

Problem

Problem

25% 20%55%

#Average office

“MOTHER OF GOD...”

75%

$350 B

+ +=

$350 B

That’s

5xBill Gates!

More reasons to care

l; I+87%EmployeeRetention

+16%Profitability &Productivity

2xCustomerLoyalty

3 Engagement Drivers

“Three”... get it?

3 Engagement Drivers

Mastery Autonomy Purpose

Recognition

SFeedback

WCulture & Fun

n

m R;

2CULTURE

m;

#animonday

5 Types of Initiatives

1 2 3 4 5

Social

nPerformance

k

Wellness

l

Philanthropy

m

Environment

U

company = car

...culture = engine

...initiatives = fuel

the problem is...options are limited.

OPTION 1

TheTraditionalApproach.

The Traditional Approach

? ? ?Paper & Boards Spreadsheets Emails

Fun-Factor FeedbackRecognition

Example: Pedometer Challenge

OPTION 2

TheEngaging Approach.

TESLA

“we want employeesto participate more...”

The Engaging Approach

Challenge

Participate to a volunteering activity

Participate to a sport activity with colleagues

Organize a social activity

Refer a new candidate

Retweet a blog about the company

I did it

I did it

I did it

I did it

I did it

Challenge

EPICOFFICE

PARTY!94%participation!

m R;

3

GAMIFICATION

R; m

Ever heard about gamification?

ga·mi·fi·ca·tion nounApplication of game mechanics

in other areas of activity

to engage users and

solve problems.

Gamification: Trend & Hype

70%of Global 2000will have a least one gamified application#

By 2014...

? ? ?

? ?

Gamification: Elements

kPoints

NLevels

jAchievements

OLeaderboards

QRewards

(= S.A.P.S.)

? ? ? ?

Rewards: S.A.P.S.

Status Access Power Stuff

>>

>

Gamification: The Dark Side

•Focus only on extrinsic rewards

•Poor game flow & design

•Faking intrinsic value

Gamification + Engagement

Q: “What’s better? Intrinsic... or Extrinsic?”

A: Both. Align intrinsic motivation with extrinsic rewards (S.A.P.S.).

Gamification + Engagement

... but you CAN change the context to make it more engaging.

You CAN’T cheat theintrinsic value of something by adding game mechanics...“

Example

5% 12%rewards teams 70%

FINAL RECAP

M A P

Recap part 1: Engagement

Recognition Feedback Culture & Fun

Mastery

SAutonomy

WPurpose

n

Recap part 2: Culture

Culture InitiativesCompany

Recap part 3: Gamification

Intrinsicvalue

Gamification Intrinsic valuemore visible

+ =

õThank you!

Questions?

@DanBenoniGamification Designer

@JeffFerminEmployee Engagement Consultant

The End

References & Creditshttp://www.forbes.com/sites/kevinkruse/2012/09/04/why-employee-engagement/

https://www.yammer.com/wp-content/uploads/2012/04/

Employee_Engagement_Overview_Brochure.pdf

http://businessjournal.gallup.com/content/247/the-high-cost-of-disengaged-employees.aspx

Gamification by Design, Gabe Zichermann

Drive, Daniel Pink.

http://www.merriam-webster.com/

http://www.flickr.com/photos/hello_naomi/2207881678/sizes/l/in/photostream/

http://www.liveinthegrey.com/wp-content/uploads/2013/03/Carrot_Stick.jpeg