Game Development Essentials: An Introduction Third Edition
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Game Development Essentials: An Introduction Third Edition
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Game Development Essentials: An Introduction Third Edition. Chapter 4 Player Elements who plays and why?. ■What motivates people to play games, and how does this affect the types of games that are developed? - PowerPoint PPT Presentation
Transcript of Game Development Essentials: An Introduction Third Edition
Game Development Essentials: An Introduction
Third Edition
Chapter 4Player Elements
who plays and why?
Key Chapter Questions
■ What motivates people to play games, and how does this affect the types of games that are developed?
■ What is the difference between geographics, demographics, and psychographics?
■ How has the player market changed over time?
■ What is the difference between the United States and other geographic markets such as South Korea, Japan, China, and Germany?
■ What are the different generations of players in the United States?
Player MotivationSocial Interaction
Nintendo
Player MotivationPhysical Seclusion
iStock Photo
Player MotivationCompetition
Mortal Kombat vs. DC Universe
Midway Games
Player MotivationKnowledge
Brainiversity 2
3 Blokes Studios
Player MotivationMastery
Guitar Hero III
Midway Games
Player MotivationEscapism
Borderlands
Take- Two Interactive
Player MotivationAddiction
Playwize Poker & Casino
505 Games
Geographics
China
South Korea
Japan
Germany
JN JN
JN JN
PsychographicsVALS Psychotypes
Diagram by Per Olin
The VALS survey analyzes consumers based on psychographic dimensions related to motivation and resources.
(Source: Strategic Business Insights.)
PsychographicsMyers-Briggs Type Indicator (MBTI)
Diagram by Per Olin
Preferences on each scale of the MBTI instrument combine to yield a four-letter psychological type [e.g., ISFJ, ENTP].
(Source: Myers & Briggs Foundation, Inc.)
DemographicsGender
Getty Images jn2k108 (Photobucket)
Early personal computer gaming was dominated by boys (left), but adult women gamers (including the Frag Dolls, right) now outnumber male gamers ages 6-17.
DemographicsGeneration
Diagram by Per Olin
DemographicsGeneration
Boom Generation (Born 1943-1961)
The Journey to Wild Divine
Magi Tam
DemographicsGeneration
Generation X (Born 1962-1981)
Lara Croft Gordon Freeman
Eidos Valve
DemographicsGeneration
Milennial Generation (Born 1982-2002)
Call of Duty: Modern Warfare 2 Puzzle Pirates
ActivisionThree Rings Design, Inc.
DemographicsRating
Fable II
Reprinted with permission from Microsoft Corporation
Summary
■ Game Market
■ Player Motivation
■ Geographics
■ Psychographics
■ Demographics
■ Applying Player Markets to Platforms, Genres & Goals
