Primary research

Very popularhigh–end mobile, expensive, majority of audience

Product HistoryCreated by Samsung -Third in series of “S rangeFirst model released March 2010 –featuresPrevious models sold out on opening

Product research

Specifications

Brand research

Samsung

Initial ideas

Man on phone

zoom out to galaxy

Adverts analysis

http://www.youtube.com/watch?v=bQaoi44o4Vg

Advert 1: Formation

Adverts analysisIts formed for the userDesigned for humansNot just another piece of technologySuits the users needsThe use of delicate touchesUse of water ripples in history

http://www.youtube.com/watch?v=QR8A3T6sPzU

Advert 2: The Best Is Already Here

Unofficial Advert – The Best Is Already HereComparison of the galaxy s3 to other high-end smartphones,

Use of reverse phycology,

Questioning the new phone against galaxy s.

S.W.O.T Analysis

Weaknesses: SizeStrengths: Power

Opportunities: Out SellThreats: Competitors

Target AudienceYoung Adults

Gamers

Teenagers

Regulatory IssuesPatent claims from Apple – seeking BAN

http://www.telegraph.co.uk/technology/apple/9317118/Apple-seeks-US-ban-on-Samsung-Galaxy-S3.html

Market Research

Estimated third best-selling phone

I-phone’s new model out sold them after a while