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PROJECT BRIEF

Course: BA (Hons) Games Art and Design

Year: Two

Unit: BA4: Focus 1

Project Title Game Design Document

Project 1 of 2 within this unit

Start Date: 07/10/2013

Study Hours: 250

Submission Date: 29/11/2013Tutor(s): Kim Pace (Project Leader)

Description

AGame Design Document describes every aspect of a game concept in a single

treatment suitable for presentation to publishers, financiers and developers.

The objective of this project is to create and develop a game concept inspired by

historical and cultural phenomena and artefacts . Working in teams, you will create a

comprehensive game design document, which you will create using Google Docs. You

will visit and explore a range of cultural institutions before settling on your final concept.

As a formative stage of development, you must pitch the nascent game concept tovalidate further research-and-development. Subsequent feedback must be

incorporated and responded to in the project.

The completed Game Design Document will outline all key elements of your game

concept, and should include persuasive imagery, prototype artwork, narrative, and

thorough explanation of your inspiration and the game's core mechanics. It will also

evidence research into proposed audience, platform, and marketing.

This project addresses the key areas of study as follows:

Studio Practice: Throughout the project you will engage with a series of workshops,

seminars and lectures covering a range of design processes that relate to research anddevelopment stages you may encounter within the games sector. You will receive

instruction on how to pitch an idea and exemplify concepts effectively. The Game

Design Document will include attention to preliminary character/environment/asset

concepts, in relation to supporting game mechanics, story and overall atmosphere.

Initial concept designs would be a distinct advantage in illustrating your presentation,.

You will be introduced to practical aspects of sound design and produce a selection of

audio samples to accompany submission.

Your submitted Game Design Document must be autonomous and not require any

supportive verbal dialogue.

Business and Professional Skills: This is integrated within Project 2 CreatingCoherent Worlds. All topics covered are relevant to studio practice and will inform your

creative and practical decision-making.

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Contextual Studies:Throughout this unit,contextual studies runs as a separate

Project 2 Creating Coherent Worlds. All topics covered are relevant and concurrent to

Project 1 and inform your creative and practical decision-making.

Personal Development and Planning: You will keep an independent reflective journal

or blog recording your own personal learning experience throughout this brief.

The table below lists the work you will need to submit and which areas of study each

item relates to:Work required for this

project:

Area of study Which Unit Assessment

Requirement this work

contributes to:

10-Minute Pitch, incl. digital

duplicate of slides [PDF]

Studio Practice BA 4 - An oral presentation

with supporting

documentation

Game Design Document,

(incl. Sell Sheet) [PDF]

Studio Practice BA 4 - A body of studio

work

Google Docs files,Reflective Journal and 500

word evaluation (Digitized

Notebook/Sketchbook/Blog)

[PDF, Incl. URL]

Studio Practice / PDP BA 4 - Research files,including a Reflective

Journal and 500 word

project evaluation

All work MUST be correctly

formatted and submitted to

the Digital 3D server.

Folder structures and

naming conventions must

be adhered to precisely.

Studio Practice / PDP BA 4 - An oral presentation

with supporting

documentation; A body of

studio work; Research

files, including a Reflective

Journal and 500 wordproject evaluation

Not assessed in this

project:

Business and Professional

Skills / Contextual Studies

N/A

The table below shows which of the Unit Learning Outcomes are addressed by this

project and what you will need to do to show that you have met them:

Learning Outcome How you will be assessed:

LO1: Demonstrate knowledge and

understanding of the key principles

of, and context for your subject.

We will be looking for an innovative

concept as well as considerations of

industry practice, market analysis, game

theory, target audience and technical

research within your Game Design

Document and pitch.

LO2: Apply concepts and principles

associated with the subject to a

range of professional contexts and

environments.

We will be looking for a well-researched

and evidenced Game Design Document

alongside clarity of pitch, which

demonstrates your ability to work in a

team.

LO4: Communicate your work and ideasclearly to a range of audiences

using image, text and spoken word.

We will be looking for evidence of iterativeresearch and analysis of industry practice,

game theory, target audience and

technical research.

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Reference material

Dan, M. Brown. (2013) Designing Together: The Collaboration and Conflict

Management Handbook for Creative Professionals.UK, Newriders.

Csikszentmihalyi, M. (2006) Creativity: The Psychology of Discovery and

Invention.New York, NY: NYU Press.

Hand, M. (2008) Making Digital Cultures: Access, Interactivity and Authenticity .

Hampshire, Ashgate Publishing.Rampley, M. (2006) Exploring Visual Culture: Defini tions, Concepts, Contexts.

Edinburgh, Edinburgh University Press.

Trefry, G. (2010) Casual Game Design: Designing Play for the Gamer in All of Us .

Burlington MA, Morgan Kaufmann Publishers.

Whitehead, C. (2012) Interpreting Art in Museums and Galleries. New York,

Routledge.