GACRAO 2013 Campus Visit

DOES YOUR CAMPUS VISIT

CONNECT

WITH BEST FIT STUDENTS?

Jeff Kallay, CEO & CofounderEmily Welsh, VP & Cofounder

Render Experiences

CAMPUS VISITS PROGAMS

Jeff Kallay Emily Welsh

DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?




Worked with campuses!250

CAMPUS VISITS PROGAMSBrands are mirrorsWe basedpurchase

upon conforming

self imageJeff Kallay

Emily WelshDOES YOUR CAMPUS VISIT CONNECT




“I visited campus and it felt right!”



CAMPUS VISITS PROGAMSOur passion to help campus visits be:

AuthenticEngaging

MemorableJeff Kallay

Emily WelshDOES YOUR CAMPUS VISIT CONNECT


CAMPUS VISITS PROGAMSMost influencial information in application process

Arts & Science Group Student Poll

Campus Visit 65%

Parents/Family Members 39%

Current Students/Graduates 33%

Website 26%

Printed Materials 25%

Guidance Counselor 24%

Admissions Staff 24%




Eduventures survey of 7,867 high school juniors and seniors reprorted in The Chronicle of Higher Education

Use the web most heavily in researching colleges84%

71% Say the campus visit is

the most trusted source of information






Noel Levitz




http://universitybusiness.com/article/inside-look-colleges-revamp-welcome-centers

http://universitybusiness.com/article/inside-look-colleges-revamp-welcome-centers




http://chronicle.com/blogs/headcount/some-colleges-show-prospective-students-around-town-too/35887?cid=pm&utm_source=pm&utm_medium=en

http://chronicle.com/blogs/headcount/some-colleges-show-prospective-students-around-town-too/35887?cid=pm&utm_source=pm&utm_medium=en

CAMPUS VISITS PROGAMSHave a full time Campus Visit Director...

And, get them active @ www.civsa.org



http://www.civsa.org

http://www.civsa.org

CAMPUS VISITS PROGAMS“It’s all about the experience!



CAMPUS VISITS PROGAMSIntegration of the Four E’s / Experiences

Absorption

Immersion

Active Participation

Passive Participation

Education

Escape

Entertainment

Esthetic

Strategic Horizons, “The Experience Economy”



CAMPUS VISITS PROGAMS“I visited and it felt right!” (But it better look good.)

“The study by the Association of Higher Education Facilities Officers sought to determine “the relative importance of an institution’s physical assets on a student’s choice of school,” so they surveyed about 16,000 students from 46 colleges.

More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”

The Impact of Facilities on Recruitment and Retention of Students by David Cain, Ph.D. & Gary L. Reynolds, P.E.



http://www.appa.org/FacilitiesManager/article.cfm?ItemNumber=2567&parentid=2542

http://www.appa.org/FacilitiesManager/article.cfm?ItemNumber=2567&parentid=2542


That Connect with Best Fits Students

Fix your “P” basics!3 Parking

PlumbingPlace



CAMPUS VISITS PROGAMS10 Tenets of “Experiences”1. Integrate Four E’s

2.Aesthetics/Esthetics3. Real and Authentic

4. Customization 5. Sensory Engagement

6. Emotional Engagement7. Anchored in Stories (not stats)

8. Signature Moment9. Themes

10. Mix in Memorabilia



CAMPUS VISITS PROGAMSTips for your student guides/ambassadors:

Don’t be a “Tourbot”Be present

Set the expectation Choose your attitudeTell stories not stats

Watch your pronounsClose the deal

Have fun!




But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them.

Read the LA Times ArticleRead the LA Times ArticleRead the LA Times ArticleRead the LA Times Article

Read the LA Times Article



http://www.latimes.com/news/local/la-me-tours5-2009jul05,0,2174114.story






http://prezi.com/cihdwcybug8l/furman-university-admission-information-session/%23

http://prezi.com/cihdwcybug8l/furman-university-admission-information-session/%23




http://prezi.com/yusyiclr9zka/centre-college-pre-tour-presentation/

http://prezi.com/yusyiclr9zka/centre-college-pre-tour-presentation/

CAMPUS VISITS PROGAMSLynn UniversityBoca Raton, FloridaPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres

This “Shangri-La north of Little Rock” proudly has no greek community

Lynn UniversityBoca Raton, FloridaPrivate1660 undergraduates24% international students from 78 nations123 lushly landscaped acres with six fresh water lakes

Hosted the last 2012 Presidential Debate





“It’s all about the community!”





“It’s all about the community!”

LUNCH AT LYNN




1600+ student visits

14% increase in visits

Enrolled largest freshmen class in five years

Read the Inside Higher Ed Article



http://www.insidehighered.com/news/2012/09/27/lynn-university-personalized-campus-visit-bid-attract-more-students






CAMPUS VISITS PROGAMSHendrix CollegeConway, Arkansas (Little Rock suburb of 58,900)Private, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres




CAMPUS VISITS PROGAMS2000+ visitors

60% accepted students visit

30% yield rate on visit

10 Hendrix Experience Days

6 Paid Interns managing120 Volunteer HEAT-airport shuttle drivers-campus walker guides-lunch hosts-residential walkers-logisitics -arranging overnights



CAMPUS VISITS PROGAMS“Sense of the Butt!”




All families have lunch




National Signature Moment




National momentumIncreased enrollment

Better profileIncreased visit and yieldImproved retention rate



CAMPUS VISITS PROGAMSDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings

Fourth largest university in Texas“A green light to greatness.”

Dallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools237 acres101 buildings

Home to 10 libraries including the George W. Bush Presidential Library“Academic Entreprenuership”

“Big Hair and Big Future”

Southern Methodist UniversityDallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools3 campuses (Dallas, Plano and Taos, NM)237 acres (Dallas campus)101 buildings

Home to 10 libraries including the George W. Bush Presidential Library




CAMPUS VISIT PROGAMSThat Connect with Best Fits Students

Denton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings



Home to 10 libraries including the George W. Bush Presidential Library“Intellectual Entreprenuership”






Home to 10 libraries including the George W. Bush Presidential Library“Academic Entreprenuership”

“Big Hair and Big Future”





“Life is too short to go to college on an ugly campus.”

R. Gerald Turner, SMU President




Fourth largest university in Texas“A green light to greatness.”The building is part of the message Mary Wright Admission Center, TCU



CAMPUS VISITS PROGAMSUniversity of North TexasDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings

Fourth largest university in Texaswith “A green light to greatness.”



CAMPUS VISITS PROGAMS=

20,200 visitors

22 Eagle Ambassadors(paid)

2250 tours given



CAMPUS VISITS PROGAMS= Eagle Ambassadors



CAMPUS VISITS PROGAMS= Eagle AmbassadorsMass Customization



CAMPUS VISITS PROGAMS= Eagle AmbassadorsGeneral Tours

Graduate ToursGroup Tours

General ToursTransfer ToursGraduate ToursGroup ToursVIP Tours

VIP Tours

Transfer Tours





Evening ToursPrivate Tours

Athlete ToursAcademic ToursSpecialty Tours





Mass Transportation





The BIG Picture

0

2250

4500

6750

9000

00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12

Prospective StudentsParents/GuestsEXPO studentsTotal Tours Given





Prospect to EnrolledYield Rate Comparison

0%

10.00%

20.00%

30.00%

40.00%

2008 2009 2010 2011 2012

Non-Tour TakersTour Takers



CAMPUS VISITS PROGAMSBirmingham-Southern CollegePrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1305 studentsMember of the Colleges That Change Lives175 “Hilltop” acres

Two years ago faced a $20 million budget shortage




watch video at this link or http://vimeo.com/61026911#at=0



http://vimeo.com/61026911#

http://vimeo.com/61026911#

http://vimeo.com/61026911%23at=0

http://vimeo.com/61026911%23at=0

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GACRAO 2013 Campus Visit

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