MARKING CRITERIA FOR UNIT G321: FOUNDATION PORTFOLIO• Although evidence of research findings and planning is marked

out of 20, your will need to refer to your research findings once again during the course of your evaluation and in your Year 13 summer exams. It is therefore in your interest to produce and show clear evidence of the undertaking of excellent research.

• RESEARCH & PLANNING - /20• CONSTRUCTION - /60• EVALUATION - /20

Level 1: 0-7 marks MINIMALLevel 2: 8-11 marks BASICLevel 3: 12-15 marks PROFICIENTLevel 4: 16-20 marks EXCELLENT• There is ________ research into similar products and a

potential target audience.• There is ________ organisation of actors, locations, costumes

or props.• There is ________ work on shortlists, layouts, drafting,

scripting or storyboarding.• There is ________ care in the presentation of the research &

planning.• Time management is ___________.

1. Theoretical Understanding of Common Generic Codes and Convention –

Using online resources and relevant books carry out a small investigation into found codes and conventions of your chosen genre / sub genre.

Task Based on secondary findings collected, what common codes and conventions might your target audience expect from generic productions similar to your own? (Remember where possible to identify your theorist and/or source)

Possible Presentation of Findings – (select one of the following)1. A 2-3 slides written and screen grabbed Prezi Presentation

2. 2—3 minute audio or video diary presentation using screen grabbed or inserted video examples taken from real live films.

2. Synopsis Research –

A typical synopsis often tries to achieve the following:“Who?” - Who’s the main character? And what does he want? What’s he doing? Is there anybody else involved?“What?” - What’s the conflict? Who’s stopping the protagonist? What’s in his way?“Where?” - Where’s it set? “When?” - And in what period?

“How?” - How does the protagonist try to get what he wants, what happens and how does it end?

TasksSelect and analyze the synopsis of 4 popular films similar to your chosen genre.

Based on your analysis of synopsis collected, what do you believe to be some of the common conventions of synopsis similar in genre to your own?

Possible Presentation of Findings – (select one of the following)

1. Short written blog entry 2. 1-2 minute video or audio response

3. Titling Research (http://www.artofthetitle.com)

Given that the titling of your opening sequence is likely to feature quite heavily, it is most important that you gain a genuine appreciation for the importance of film titling.

TasksConcentrating solely on titling, screen grab the first 9 frames of the opening title sequence of 4 films of a similar genre to your own. Produce a presentation that answers the following:

1. What did you discover regarding the following; duration, speed and order of titles, the use of colour and font style, the decision to use titles over images or black and/or the decision to use minimum titling.

2. Overall how did each film try to set for audiences, the mood, tone and atmosphere and possible storyline?

3 Overall, to what extent did you discover a strong relationship between titling and what you already know to be the common codes and conventions of your chosen genre/sub genre?

Presentation of Findings (select one of the following)

1. 2-3 minutes short film using a combination of audio/visual presentation and moments from relevant films

2. A maximum 3 slide Prezi presentation – (level 4- include graphs)

4. Opening Sequence Analysis (minus the use of titles)

It is the expectation of the examiner that you will have studied very carefully the content and form of the opening 2 minutes of films similar in genre and possibly similar in style and synopsis to your own.

Task

Select and analyze 3 popular films similar to your chosen genre. Taking each film in turn, answer the following questions.

1. What generic codes and conventions are established within the first opening 2 minutes?

2. How does the opening title sequence try to appeal and build audience’s expectations?

3. How much of the storyline are audiences afforded in the first 2 minutes?

4. How are the combined techniques of editing, cameraframing /movement, mise en scene, sound and SFX, used to help set any of the following, mood, tone, setting of where the story might unravel, character’s and/or possible storyline

Presentation – (select one or combination of the following)

Prezi Presentation – with stills screen grabs

Prezi Presentation – with edited embed videos

Edited Video diary with screened grabbed or videoed moments

Edited Audio Diary with screened grabbed or videoed moments

5. BBFC Research & Target Audience

Task1. Looking at popular films of a similar genre to your own, what appears to be the most common film certification?

2. Once you have selected your production film certification, what key guidelines should your for your group take onboard when planning your production?

Presentation

Short blog entry

6. Production, Distribution and Institutional ResearchTask to be set by Mr Roberts-

PresentationTwo slide presentation

Short blog entry

7. Representation of Social Groups

In the opening 2 minutes if and what social group(s) is most dominant and, to what extent do they conform or challenge known representations and stereotypes?

What should your research blog entries look like?Here are some successful screenshots of research by past students. Notice how they’ve embedded video, images and annotations. Multi Media Tools of PresentationHigher marks will be awarded to students who demonstrate the ability to make good use of a range of multi media tools of presentation and sharing of work.

Examples of Multi Media Tools of Presentation & Sharing