G2E 2012: Social Media Boot Camp
-
Upload
masterminds-advertising -
Category
Social Media
-
view
151 -
download
2
description
Transcript of G2E 2012: Social Media Boot Camp
![Page 1: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/1.jpg)
Social Media Boot Camp
Presented by: Masterminds
![Page 2: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/2.jpg)
MASTERMINDS
+Presented by:
![Page 3: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/3.jpg)
MASTERMINDS
![Page 4: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/4.jpg)
MASTERMINDS
OUR GOAL:HELP BUILD SOCIAL MEDIA COMPETENCIES
WITHIN CASINO ORGANIZATIONS
//
![Page 5: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/5.jpg)
MASTERMINDS
Nancy SmithCEO
MASTERMINDS
Ryan LeedsVP, StrategyMASTERMINDS
Jen FinkAccount Director
MASTERMINDS
![Page 6: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/6.jpg)
MASTERMINDS
Andrea JanssenSocial Media Manager
MASTERMINDS
Charles HarperVice President of Business Development
DOUBLEDOWN INTERACTIVE
![Page 7: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/7.jpg)
MASTERMINDS
Eric PetersenDirector of New MediaCAESARS ENTERTAINMENT INC.
Brian BestCorporate Vice President of E-Commerce
BOYD GAMING
![Page 8: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/8.jpg)
MASTERMINDS
SOCIAL MEDIA BOOT CAMP AGENDA//
Tweet Up: The State of Social Media Today
Less is More: The Principles of a Successful Social Media Program
They Really Like You: The Value of a Facebook Fan
Social Media Managers: Why You Need One & How to Find One
Lunch
Social Media & Online Gaming: The Rise of Social Gaming
Once a Winner: Engaging Your Customers Outside the Casino
Social Media Measurement: The Most Valuable Metrics
Best of the Best: Social Media Efforts of the Year
Learn from the Best: Social Media Mavens
9:00-9:30
9:30-10:00
10:15-10:45
10:45-11:15
11:15-12:30
12:45-1:15
1:15-1:45
2:00-2:30
2:30-3:00
3:15-4:15
![Page 9: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/9.jpg)
MASTERMINDS
SOCIAL MEDIAIS MASSIVE
//
![Page 10: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/10.jpg)
MASTERMINDS
48% OF 18-34 YEAR OLDS CHECK FACEBOOK BEFORE THEY GET OUT OF BED IN THE MORNING
//
![Page 11: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/11.jpg)
MASTERMINDS
SOCIAL NETWORKING IS THE MOST POPULAR INTERNET ACTIVITY//
![Page 12: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/12.jpg)
MASTERMINDS
FACEBOOK HAS 901 MILLION MONTHLY ACTIVE USERS WORLDWIDE
//
![Page 13: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/13.jpg)
MASTERMINDS
THE AVERAGE PERSON SPENDS 20 MINUTES PER VISIT ON FACEBOOK
//
![Page 14: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/14.jpg)
MASTERMINDS
23% OF THEM CHECK THEIR ACCOUNT 5 OR MORE TIMES PER DAY
//
![Page 15: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/15.jpg)
MASTERMINDS
TWITTER HANDLES MORE SEARCH QUERIESTHAN BING AND YAHOO COMBINED
PER MONTH
//
![Page 16: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/16.jpg)
MASTERMINDS
THREE OF FOUR CMOs SAYSOCIAL MEDIA
IMPACTS SALES//
![Page 17: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/17.jpg)
MASTERMINDS
SOCIAL MEDIA IS NOT JUST ANOTHER CHANNEL — IT HAS BECOME PART OF OUR LIVES//
![Page 18: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/18.jpg)
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Politics
![Page 19: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/19.jpg)
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Politics
![Page 20: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/20.jpg)
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Weather
![Page 21: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/21.jpg)
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Revolutions
![Page 22: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/22.jpg)
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Revolutions
![Page 23: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/23.jpg)
MASTERMINDS
SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
National Security
![Page 24: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/24.jpg)
MASTERMINDS
THIS IS THE MOST
EXCITING TIMETO BE A MARKETER EVER
//
![Page 25: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/25.jpg)
MASTERMINDS
SOCIAL MEDIA IS NOT LIKEANY OTHER CHANNEL
//
![Page 26: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/26.jpg)
MASTERMINDSMASTERMINDS BRAND WISE. STREET SMART.TM
![Page 27: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/27.jpg)
MASTERMINDSMASTERMINDS BRAND WISE. STREET SMART.TM
Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media on Marketing and Beyond 2012
• 90% of consumers trust recommendations from people they know
• Social media recommendations top all other media sources
![Page 28: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/28.jpg)
MASTERMINDS
BUT IT’S NOT FREE.//
![Page 29: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/29.jpg)
MASTERMINDS
“You can’t just say it, you have to getthe people to say it to each other”
– James Farley, Ford CMO
![Page 30: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/30.jpg)
MASTERMINDS
SOCIAL MEDIAIS WORD OF MOUTH.ON STEROIDS.//
![Page 31: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/31.jpg)
MASTERMINDS
IF THERE IS ONE THING THAT STAYS CONSTANT IN SOCIAL MEDIA—IT’S ALWAYS CHANGING//
![Page 32: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/32.jpg)
MASTERMINDS
PINTEREST//
![Page 33: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/33.jpg)
MASTERMINDS
PINTEREST DEMO USAGE STATS
• 11.7 million users
![Page 34: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/34.jpg)
MASTERMINDS
PINTEREST DEMO USAGE STATS
• 145% increase in daily users since the beginning of 2012
![Page 35: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/35.jpg)
MASTERMINDS
PINTEREST DEMO USAGE STATS
• 72% women
![Page 36: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/36.jpg)
MASTERMINDS
PINTEREST DEMO USAGE STATS
• 81% of users aged between 25-54
![Page 37: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/37.jpg)
MASTERMINDS
PINTEREST DEMO USAGE STATS
• 14+ minutes per visit
![Page 38: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/38.jpg)
MASTERMINDS
PINTEREST: WHAT ARE THEY DOING?
• Expressing themselves through images relevant to their lives
![Page 39: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/39.jpg)
MASTERMINDS
PINTEREST: WHAT ARE THEY DOING?
• Reminding themselves of things they want to do, buy or revisit
![Page 40: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/40.jpg)
MASTERMINDS
PINTEREST: WHAT ARE THEY DOING?
• Sharing and recommending things they think others should know about
![Page 41: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/41.jpg)
MASTERMINDS
PINTEREST: WHAT IS THE POTENTIAL?
• More than 1 in 5 Pinterest users has pinned an item they later purchased
![Page 42: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/42.jpg)
MASTERMINDS
PINTEREST IS PROJECTED TO ACCOUNT FOR 40% OF BY Q2 2013// SOCIAL MEDIA
DRIVEN PURCHASES
![Page 43: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/43.jpg)
MASTERMINDS
WHO’S DOING IT RIGHT//
![Page 44: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/44.jpg)
MASTERMINDS
BARONA CASINO
![Page 45: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/45.jpg)
MASTERMINDS
BARONA CASINO
![Page 46: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/46.jpg)
MASTERMINDS
BORGATA CASINO
![Page 47: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/47.jpg)
MASTERMINDS
INSTAGRAM//
![Page 48: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/48.jpg)
MASTERMINDS
• Referred to as photo sharing, “reinvented”
![Page 49: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/49.jpg)
MASTERMINDS
• Allows user to take photos, choose from an array of filters to alter its look and feel and then instantly post to share with other users
![Page 50: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/50.jpg)
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app
![Page 51: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/51.jpg)
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months
![Page 52: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/52.jpg)
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011
![Page 53: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/53.jpg)
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded
![Page 54: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/54.jpg)
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day
![Page 55: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/55.jpg)
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second
![Page 56: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/56.jpg)
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second• 81 comments every second
![Page 57: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/57.jpg)
MASTERMINDS
USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second• 81 comments every second• Gains one new user every second
![Page 58: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/58.jpg)
MASTERMINDS
FACEBOOK ACQUIRESINSTAGRAM
//
![Page 59: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/59.jpg)
MASTERMINDS
FACEBOOK ACQUIRES INSTAGRAM
• Facebook acquires the app on April 9, 2012 for approximately $1 billion
![Page 60: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/60.jpg)
MASTERMINDS
FACEBOOK ACQUIRES INSTAGRAM
• Instagram bought for $33 per user
![Page 61: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/61.jpg)
MASTERMINDS
WHO’S DOING IT RIGHT//
![Page 62: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/62.jpg)
MASTERMINDS
REVEL NIGHTLIFE
![Page 63: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/63.jpg)
MASTERMINDS
REVEL NIGHTLIFE
![Page 64: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/64.jpg)
MASTERMINDS
MONTE CARLO
![Page 65: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/65.jpg)
MASTERMINDS
PECHANGA
![Page 66: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/66.jpg)
MASTERMINDS
GOOGLE+//
![Page 67: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/67.jpg)
MASTERMINDS
WHAT IS GOOGLE+
![Page 68: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/68.jpg)
MASTERMINDS
WHAT IS GOOGLE+
![Page 69: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/69.jpg)
MASTERMINDS
IS GOOGLE+ DEAD?
![Page 70: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/70.jpg)
MASTERMINDS
USAGE STATS
• Google+ has had 90 million unique visitors
![Page 71: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/71.jpg)
MASTERMINDS
USAGE STATS
• Google+ has had 90 million unique visitor• Google+ users are 71% male
![Page 72: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/72.jpg)
MASTERMINDS
USAGE STATS
• Google+ has had 90 million unique visitor• Google+ users are 71% male• The most common occupation of a Google+ user is an engineer
![Page 73: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/73.jpg)
MASTERMINDS
WHAT THIS MEANS
![Page 74: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/74.jpg)
MASTERMINDS
WHAT THIS MEANS
![Page 75: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/75.jpg)
MASTERMINDS
WHAT THIS MEANS
![Page 76: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/76.jpg)
MASTERMINDS
WHAT THIS MEANS
![Page 77: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/77.jpg)
MASTERMINDS
BUT THIS IS GOOGLE
![Page 78: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/78.jpg)
MASTERMINDS
A FEW MAIN DIFFERENCES BETWEEN FACEBOOK
//
![Page 79: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/79.jpg)
MASTERMINDS
SEARCH
![Page 80: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/80.jpg)
MASTERMINDS
CIRCLES
![Page 81: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/81.jpg)
MASTERMINDS
+1 BUTTON
![Page 82: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/82.jpg)
MASTERMINDS
HANGOUTS
![Page 83: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/83.jpg)
MASTERMINDS
WHO’S DOING IT RIGHT//
![Page 84: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/84.jpg)
MASTERMINDS
MANDALAY BAY
![Page 85: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/85.jpg)
MASTERMINDS
MANDALAY BAY
![Page 86: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/86.jpg)
MASTERMINDS
MGM GRAND
![Page 87: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/87.jpg)
MASTERMINDS
MGM GRAND
![Page 88: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/88.jpg)
MASTERMINDS
SOCIAL MEDIA BOOT CAMP AGENDA//
Tweet Up: The State of Social Media Today
Less is More: The Principles of a Successful Social Media Program
They Really Like You: The Value of a Facebook Fan
Social Media Managers: Why You Need One & How to Find One
Lunch
Social Media & Online Gaming: The Rise of Social Gaming
Once a Winner: Engaging Your Customers Outside the Casino
Social Media Measurement: The Most Valuable Metrics
Best of the Best: Social Media Efforts of the Year
Learn from the Best: Social Media Mavens
9:00-9:30
9:30-10:00
10:15-10:45
10:45-11:15
11:15-12:30
12:45-1:15
1:15-1:45
2:00-2:30
2:30-3:00
3:15-4:15
![Page 89: G2E 2012: Social Media Boot Camp](https://reader033.fdocuments.in/reader033/viewer/2022051514/54b704fa4a7959af3d8b465a/html5/thumbnails/89.jpg)
MASTERMINDS
LET’S GETSTARTED
//