CONTINUUMHuman Centered

Design Innovation Process

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL

CONTINUUM

�����������������������

Continuum

Innovazionecon l’essere umano al

centro

PPeople

Tech.Value

CONTINUUM

������������ ���������

1989

La “lezione storica” di Continuum:

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL

Nel 1988 Nike lancia la Air Jordan…….

Fase “0”: Scoprire

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL ���������������������������������

����������������������������������������

����������������������

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL

Sviluppo veloce

Nel 1989 Reebok presenta la Pump!

Progetto “segreto” di Nike8 anni di investimenti

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL

Progetto “segreto” di NikeRisultato:

Le 3 domande fondamentali:

Chi?Cosa?Come?

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL

Pianeta

Psicologia

Fisiologia

Fisica

Profitto

����������������������������������������������������

Back-Casting (���������� ��������������: vedere e creare il futuro

����

����������

��!����������"������#��� ����

$�����������������%�����������

&��'���������������������������

Chi?

Cosa?

Come?

Decoding Good Drivers

The ultimate driving

machine

BMW / Driving the Information Superhighway

* BMW Website 2001

Risultati

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL

�()*��+(�),(-�(���(.���+/./0�-+(��

�1���))(10�01(2(��,,-(��/(��++��,1+/3/��,1+/-��.��+/(��(0�.�0(���4/������10�)1���))(�)4(-/�(�,�-�/+�,-( 144(-�

Lo sviluppo “Human Centered”

eveloce

L’esperienza ideale per lui?

�2/+1,,(�-�,/ (���5��������������

�-(.�/0)/�64��4(�,-((��(���(0��,4�� �2�+(,.�04��������,,-(2�+�

� �� ���� ��� �� �� ��� �� � �� ��� � �� �� � �� ������ �� ��� �� � �� ��� ���� ��� �� �

���� ���� ����

��7��/+�)4(0�)�������� ����

�0�/ ���/)��(-0

$1mm seed funding

$11mm funding

����� ���

�(04/011.�!��,-(8��4�)4�-4)

�(-��"��60(+(�7� �2���)4�-4)

#1.,���2��)4�-4)

$22mm funding

$35.5mm funding

�������9��+��-�0��

#-( 1�4/(0����/+/4/�)"��60(+(�7���#-( 1�4���2�

Human Centered Innovation: Raccolta fondi + sviluppo veloce = FDA + NASDAQ

$50mm funding Production

starts

�

$1)/0�))�%��9���)/�0�&:��++�0����;�-

�+,6��,-(4(47,�)�� �+/2�-�

#-( 1�4/(0�-�.,�1,�)1,,(-4

3 ANNI dal concetto fino all’approvazionedel FDA + $ 150,000,000 di fondi raccolti

IPO a NASDAQ Valutazione attuale: ~1.500.000.000 Euro

Servizio

Building the Customer Centric Bank

1. Banking is made available everywhere2. Consistent, simple customer experience3. Comprehensive, real time knowledge management4. Customized solutions based on deep customer understanding5. Connected to social networks

Transformed internet, processes, knowledge management, product offers, staff roles, and branch design to reflect the new reality

© 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL

U=P5 + Human Centered Design + Ecosistema Innovazione

Trasformazione di Sistema