GENE BREGMAN & ASSOCIATES

SUMMARY CHARTS OF RESULTS FROMA SURVEY OF LIKELY VOTERS IN THEOAKLAND UNIFIED SCHOOL DISTRICT

400 INTERVIEWSSEPTEMBER, 2007

CONDUCTED BY GENE BREGMAN & ASSOCIATES

GENE BREGMAN & ASSOCIATES

28%

42%46%

33%

43%

38%

29%

0%

10%

20%

30%

40%

50%

16%13%

12%

20%

11%

15%17%

0%

10%

20%

30%

40%

50%

Chart 1

Comparison Of Excellent/GoodJob Ratings For Oakland Unified School District

11/031/019/995/968/94

Comparison Of PoorJob Ratings For Oakland Unified School District

2/06 9/07 11/031/019/995/968/94 2/06 9/07

GENE BREGMAN & ASSOCIATES

Comparison Of Great Need For More Money

Chart 2

61%

68%

61% 61%

69% 68% 66%

0%

10%

20%

30%

40%

50%

60%

70%

80%

11/031/019/995/968/94 2/06 9/07

GENE BREGMAN & ASSOCIATES

37%

13%

39%

12%

27% 26%

36%

11%

25%

20%

37%

19%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Gotten Better

Gotten Worse

Stayed the Same

No Opinion

Chart 3

1/01

Comparison of Quality of EducationIn OUSD Over Previous Year or So

11/03 9/07

GENE BREGMAN & ASSOCIATES

80%

13%

8%

72%

21%

9%

64%

26%

10%

79%

16%

5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Definitely/ProbablyYes

Definitely/ProbablyNo

Undecided

Four Votes on Extension ofCurrent Parcel Tax

Chart 4

Q.8aPermanent Tax

After Info

Q.4aContinue$195 Tax

Q.4bPermanent

Tax

Q.4cAdd

COLA

GENE BREGMAN & ASSOCIATES

61%

31%

9%

68%

25%

8%

63%

28%

9%

69%

23%

8%

54%

32%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Definitely/ProbablyYes

Definitely/ProbablyNo

Undecided

Five Votes on Additional Parcel TaxChart 5

Q.9$245

Permanent Tax

Q.5a$50 Tax

Q.5b$30 Tax

Q.8b$50 Tax

After Info

Q.8c$30 Tax

After Info

GENE BREGMAN & ASSOCIATES

71%

66%

71%

59% 62%

71% 72%

61%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Comparison of Initial “Yes” VotesWith Previous Surveys

Chart 6

8/94Bond

5/96Parcel

Tax

9/99Bond

1/01Parcel

Tax

11/03Parcel

Tax

2/06Bond

9/07Permanent

Tax

9/07New

ParcelTax

GENE BREGMAN & ASSOCIATES

Extremely Important Ways ParcelTax Money Has Been Spent

Chart 7

Making teacher salaries and benefits competitive with other districts in the Bay Area so the District can attract and retain highly qualified and fully credentialed teachers

37%

37%

38%

38%

40%

42%

43%

43%

43%

45%

45%

46%

47%

52%

42%

42%

0% 20% 40% 60%

G

I

P

C

A

E

F

K

M

N

O

J

B

H

L

D

To better prepare students for college, the District reviews courses to ensure that high school courses meetUniversity of California requirements

Maintaining up-to-date textbooks and instructional materials

Maintaining reduced class sizes of no more than 20 students per class in kindergarten through third grade

Maintaining and expanding after-school tutoring programs that help students with their homework and keep them out of trouble

Providing training and support for teachers so they have access to current information, methods and technology

Instituting reading, math and science programs that have steadily increased test scores for elementary and middle school children

Providing more counselors to help middle school and high school students succeed

Expanding a new mathematics program that has greatly improved scores at elementary and middle schools

Restoring and maintaining programs in music and the arts

Providing more electives and advanced placement courses so more Oakland students can qualify for college admissions

Maintaining qualified school librarians and library services for children

Reducing class sizes for fourth through eighth grades

Maintaining the District’s adult education programs, helping displaced workers to get job training, recent immigrants to learn English, and others to return to school to get their diplomas

Maintaining the programs that have resulted in Oakland becoming the most improved large urban school district in the state for the last two years where scores are available

Adding security officers at school sites to ensure the safety of children not only during regular school hours, but while attending after-school programs as well

GENE BREGMAN & ASSOCIATES

Proportions Much More FavorableTo Parcel Tax Measure

Chart 8

All the money raised by this measure will stay here in Oakland

45%

48%

50%

51%

51%

55%

57%

59%

62%

54%

54%

0% 20% 40% 60%

I

F

B

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G

E

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A

An exemption is available for low-income residents to make sure this tax is not a burden on those who cannot afford it

This money is needed to maintain the improvement Oakland has made in being able to attract and retain well-trained, professional, credentialed

teachers

Oakland’s school parcel tax provides more than 20 million dollars for our schools each year. Without this measure the parcel tax will expire and our schools will

be forced to make deep cuts to core classroom instruction

This money is needed if our schools are to keep up with technology both now and in the future

An independent oversight committee will make sure that the money is spent properly

Without the parcel tax there will be no money available for many of the successful programs to reduce the high school drop-out rate

None of this money will go to pay administrators

After years of problems, student achievement is improving; this measure is needed if the progress is to continue

Without the parcel tax, class sizes will increase for children in kindergarten through third grade

This measure is supported by teachers, principals, business leaders, and city leaders

GENE BREGMAN & ASSOCIATES

People/Organizations Very BelievableOn Parcel Tax Measure

Chart 9

Local classroom teachers

13%

14%

16%

18%

19%

29%

33%

41%

42%

53%

24%

20%

0% 20% 40% 60%

E

K

G

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L

F

J

B

D

A

PTA’s at Oakland schools

Principal of your neighborhood school

League of Women Voters

Mayor Ron Dellums

Oakland police officers

Oakland School Board

The Oakland Tribune

Oakland City Council

Alameda County Taxpayers Association

State Administrator Kimberley Statham

The San Francisco Chronicle