FY 15 MC DIGITAL RECOMMENDATION VIDEO/MOBILE RIGHT SIZE & UEFA NEW SEASON 10/9/15.

PowerPoint Presentation

FY 15 MC DIGITAL RECOMMENDATIONVIDEO/MOBILE RIGHT SIZE & UEFA NEW SEASON10/9/15LIFESTYLEHSP (& AA): Video/Mobile Right Size

UEFA SPONSORSHIPHSP: Oct 15 March 16

BUDGET REVIEW

NEXT STEPSagendaLIFESTYLEVIDEO/MOBILE RIGHT SIZEOBJECTIVERight size Lifestyle plans with video and mobile to trend with landscape changes and connect Nissan to MC consumers with a relevant brand experience

STRATEGYLeverage music pillars and tactics based on proven performance to maximize reach to MC consumers on their mobile phones

ProvenPublishers

4VEVOtop performer in the MC spaceNissan FY15 MC Digital Mobil/Video Right SizeWith a current .43% CTR and 90% VCR on Nissan HSP digital plans, Vevo is among the top video performers in the MC space.

Video streaming website with access to premium content like music videos, original series, behind-the-scenes footage, live performances and interviews with artists.

Artists show off their music on their own pagesViewers can personalize their vevo video experienceiTunes syncCustomize playlistsShare on social mediaUse with Android or iOS devicesAccess through YouTube, iTunes, Google Play and vevo

6HSP plan highlightsArtist page takeovers to drive views of Nissan pre-role and click through to branded digital properties(4) planned at the end of the month to align with car sales messagingStandard media around content from/aboutLatin artists destined to be associated with LGNissan FY15 MC Digital Mobil/Video Right SizeKPIs: Reach/CTR/VCR

7asset examplesNissan FY15 MC Digital Mobil/Video Right SizePage Takeover Example

Mobile Branded Canvas Example

8PANDORAconnecting sound and motionNissan FY15 MC Digital Mobil/Video Right SizePandora provides a unique channel for delivering brand messages when consumers are engaged with their favorite music.

40% of listeners are MC24% HSP; 14% AA; 2% AsianProvides unique opportunities to deliver branded contentPrecision targetingDisplay is delivered when a listener is engaging with the product100% SOV of screentotal takeover, no other advertisers on screenAudio experiences are created through branded radio and mixtapes

10

HSP size of prizeNissan FY15 MC Digital Mobil/Video Right Size

Massive Reach1 of 2 HSPs listen to Pandora (2 of 3 HSP Millennials)High TSL#1 mobile platform for HSPs per user per month;Latin music is the #2 genre in time spent listening

#1 Spanish Endemic SiteSource: March 2015 Pandora Internal Metrics, comScore Media Metrix & Mobile Metrix; July 2014 Pandora User Study11HSP plan highlightsNissan FY15 MC Digital Mobil/Video Right Size

Sponsored Listening featuring Nissan Brand Video and Thanks You Audio/DisplayHigh Impact Mobile Welcome Interstitial & Premium Mobile VideoLG inclusion to further amplify Nissan sponsorship commitment1 week Sponsorship of uninterrupted listening blocking out all other advertisementsLatin Grammy Nominees Mixtape featuring Mobile Welcome Interstitials and Mobile Audio DriversNoche de Msica added value activation at Pandoras Latin Grammys After Party in Las VegasTurn key branding opportunity featuring Brand Ambassadors & Branded Glow Sticks

KPIs: Reach/Engagement/VCR/CTR

12AA size of prizeNissan FY15 MC Digital Mobil/Video Right Size

Massive Reach1 in 3 AAs online listen to Pandora (1 in 2 are AA Millennials)High TSL#1 music streaming platform. R&B is the #3 music genre in time spent listening

#1 Music Property Among AAsSource: March 2015 Pandora Internal Metrics, comScore Media Metrix & Mobile Metrix; July 2014 Pandora User Study

MUSIC IS THE #1 CULTURAL CONNECTOR FOR AAs.African-Americans have a long history of creating definitive American pop music styles with global appeal.Young and digitally adept, African-American listeners have taken advantage of music streaming and online radio to satisfy their music tastes and share the experience on social media sites. Music brand integration is an ideal way for marketers to create a bond with existing and potential Black consumers.After Google Apps & Facebook, Pandora is the third most used mobile application among African-Americans with 11MM monthly unique visitors13AA plan highlightsNissan FY15 MC Digital Mobil/Video Right Size

High Impact Mobile Welcome Interstitial initiated upon App launchPremium Mobile VideoDisplay served upon interaction onlyArtist Curated Mixtape1 week Sponsorship of uninterrupted listening blocking out all other advertisementsKPIs: Reach/Engagement/VCR/CTR

14asset examplesNissan FY15 MC Digital Mobil/Video Right Size

Premium Mobile VideoTOYOTA AVALON EXAMPLE

Mobile WelcomeInterstitial

Display Engagement Based

Sponsored MixtapeSponsored Uninterrupted Listening15PROVEN PUBLISHERS

optimizing the publisher setNissan FY15 MC Digital Mobil/Video Right SizeRight size the mobile/video elements of the HSP lifestyle campaign and invest where performance is improved or proven.

Publishers cut back due to performance YA but have improvedBatanga, YahooInvest deeper in T&L partners that broke through to HSP consumersImpreMedia, Telemundo, Yieldmo

17optimization plan highlightsNissan FY15 MC Digital Mobil/Video Right SizeLeverage $1M of mobile & video expansion budget with improved/proven publishersExpect higher CPMs with publishers who are not mobile/video dedicatedStrategy plays to publisher strengthsMobile and Video: Batanga, ImpreMedia & TelemundoMobile Only: Yahoo & YieldmoKPIs: Reach/Engagement/VCR/CTR

Recommendation

18UEFA

UEFA 2015-16 SEASONOBJECTIVEBuild relevancy and strengthen Nissan brand equity and consideration among HSPs.

STRATEGYLeverage Big Moments within the soccer pillars to connect with HSPs through a key passion point

Note: FOXD in transition. Opportunity on hold.

TBD20

Nissan MC FY15/16 UEFA Reco2015-16 opportunityThe 201516 UEFA Champions League is the 61st season of Europe's premier club football tournament organized by UEFA, and the 24th season since it was renamed from the European Champion Clubs' Cup to the UEFA Champions League.

21enhanced partnershipNissan MC FY15/16 UEFA RecoResponsive site design provide sports fans with a higher quality viewing experience across devicesaccommodates most common screen sizes

Higher SOV in mobile and video to keep pace with viewership shifting toward streaming video on mobile devices.70% Mobil11% video streaming10% Desktop9% HPTOs

Streaming radio in negotiation to establish 360 brand experience among soccer enthusiasts

Hispanic HH IMPs22Nissan MC FY15/16 UEFA Recoplan highlightsOct 2015 March 2016Focused on placements directly related to UEFA vs. YASoccer base weight (mobile focus) where UEFA games are bound to airStreaming video and video pre-rollHPTOs (desktop & mobile)

KPIs: Reach/Engagement/VCR/CTR23UEFA YOY COMPARISON41% more placements in actual UEFA environmentsHigher SOV in mobile and videoMore efficient CPM

BUDGET SUMMARYHSP budget summary HSP FY15 DIGITAL PLANNINGMoving with 3PA UpfrontPresented TodayOn HoldPresented Today

AA budget summary AA FY15 DIGITAL PLANNING

NEXT STEPSnext stepsHSP FY15 DIGITAL PLANNINGBrand Feedback/Approval w/o 10/12Submit Estimates to OMDw/o 10/12Issue IOs to Publishersw/o 10/12Activate Plans10/1929Artist TakeoversCompanyPlatformPlacement NameCreative SizeStart Date (MM/DD/YY)End Date (MM/DD/YY)Proposed CPMProposed ImpressionsTotal CostVevoMobileVevo_Mobile Latin Artist Takeover Sponsorship_Pre-Roll1x110/27/1510/31/15Flat Fee260,714$7,299.99

VevoMobileVevo_Mobile Latin Artist Takeover Sponsorship_Pre-Roll1x111/24/1511/28/15Flat Fee260,714$7,299.99



VevoMobileVevo_Mobile Rotational_Latin Artist Targeted_Pre-Roll1x110/1/1511/30/15$28.00347,607$9,733.00VevoMobileVevo_Mobile Rotational_Latin Artist Targeted_Pre-Roll1x11/1/162/29/16$28.00342,857$9,600.00Total1,726,178$48,332.97Note: Artist Takeovers will take place over 5 day increments by artist. Exact dates and artist TBD

Lifestyle Mobile TakeoversCompanyPlatformPlacement NameCreative SizeStart Date (MM/DD/YY)End Date (MM/DD/YY)Proposed CPMProposed ImpressionsTotal CostVevoMobileVevo_Mobile One Day Latin Genre Takeover_Package10/24/1510/24/15Flat Fee1,607,142$45,000.00VevoMobileVevo_Mobile One Day Latin Genre Takeover_Pre-Roll1x110/24/1510/24/15VevoMobileVevo_Mobile One Day Latin Genre Takeover_Mobile Branded Canvas1x110/24/1510/24/15VevoMobileVevo_Mobile One Day Latin Genre Takeover_Tablet Branded Canvas1x110/24/1510/24/15

VevoMobileVevo_Mobile One Day Latin Genre Takeover_Package11/28/1511/28/15Flat Fee1,607,142$45,000.00VevoMobileVevo_Mobile One Day Latin Genre Takeover_Pre-Roll1x111/28/1511/28/15VevoMobileVevo_Mobile One Day Latin Genre Takeover_Mobile Branded Canvas1x111/28/1511/28/15VevoMobileVevo_Mobile One Day Latin Genre Takeover_Tablet Branded Canvas1x111/28/1511/28/15


VevoMobileVevo_Mobile One Day Latin Genre Takeover_Package2/27/162/27/16Flat Fee1,607,142$45,000.00VevoMobileVevo_Mobile One Day Latin Genre Takeover_Pre-Roll1x12/27/162/27/16VevoMobileVevo_Mobile One Day Latin Genre Takeover_Mobile Branded Canvas1x12/27/162/27/16VevoMobileVevo_Mobile One Day Latin Genre Takeover_Tablet Branded Canvas1x12/27/162/27/16Totals6,428,568$180,000.00*Note: Adjusted Last Saturday of October due to Halloween

Lifestyle Mobile Takeovers (2)CompanyPlatformPlacementCreative SizeEst. IMPsSpendCPMVevoMobileLatin Genre Takeover_Package6,428,568$180K$28VevoLatin Genre Takeover_Pre-Roll1x1VevoLatin Genre Takeover_Mobile Branded Canvas1x1VevoLatin Genre Takeover_Tablet Branded Canvas1x1

*Note: Adjusted Last Saturday of October due to Halloween

Sheet1FY13FY13FY13FY13Genome28,435,200$106,632.00$3.75Kinetic43,865,529$104,838.94$2.39Magnetic53,905,049$134,643.93$2.50Pulpo16,850,250$75,006.00$4.45Quantcast41,640,400$124,921.20$3.00

FY14Genome6,000,000$22,500.00$3.75Kinetic10,638,297$25,000.00$2.35Magnetic16,666,667$35,000.00$2.10Pulpo6,250,000$25,000.00$4.00Quantcast10,000,000$25,000.00$2.50LIN DigitalERROR:#DIV/0!Add This8,785,714$30,000.00$3.41Voltari MobileERROR:#DIV/0!Verve Mobile5,000,000$25,000.00$5.00Millenial9,678,680$24,997.00$2.58Mobile Theory3,611,111$25,000.00$6.92

HSP PUBLISHERSFY 15 ImpressionsFY15 CostFY15 CPMCurrent Revised Current Revised Current Revised 2990772BATANGA35,689,74676,700,000$180,000$386,598$5.04$5.04IMPRE MEDIA2,600,00025,500,000$15,000$221,598$5.77$8.69TELEMUNDO5,985,80020,050,000$70,000$276,598$11.69$13.80YAHOO EE!15,860,06048,000,000$71,143$277,741$4.49$5.79YIELDMO14,571,42939,620,000$120,000$326,598$8.24$8.24Total74,707,035209,870,000$456,143$1,489,134$6.11$7.10Mobile PartnesBriabe Mobile*000.00.00.0ERROR:#DIV/0!Mobile Partner Total000.00.00.0ERROR:#DIV/0!DISPLAY PUBLISHER TOTALS74,707,035209,870,000$456,143$1,489,134$6.11$7.10Ad ServingAd Serving$7,471$20,987FY15 Test Reserve0.0

DISPLAY CAMPAIGN TOTALTotal Revised $463,614$1,510,121GRASSROOTSThe Root (AA Focused Sustaining Partnership)$320,250Urban Daddy (AA Focused Rollout)ERROR:#REF!Production (The Root)$55,000GRASSROOTS CAMPAIGN TOTALERROR:#REF!INFINITI TOTAL PLANERROR:#REF!

$1,032,991Original BudgetsNew BudgetsAA$225,000.00$1,510,120.80135,162,965HSP$150,000.00ERROR:#REF!Chinese$289,863.280.0AI$160,136.200.0Grassroots/The Root$150,000.00$320,250.00Production0.0$55,000.00Total$974,999.48ERROR:#REF!Budget$1,000,000$1,000,000Digital Reserve- Optimization/BH0.0$55,000Savings$25,001ERROR:#REF!

Artist TakeoversCompanyPlatformPlacement NameCreative SizeStart Date (MM/DD/YY)End Date (MM/DD/YY)Proposed CPMProposed ImpressionsTotal CostVevoMobileVevo_Mobile Latin Artist Takeover Sponsorship_Pre-Roll1x110/27/1510/31/15Flat Fee260,714$7,299.99




VevoMobileVevo_Mobile Rotational_Latin Artist Targeted_Pre-Roll1x110/1/1511/30/15$28.00347,607$9,733.00VevoMobileVevo_Mobile Rotational_Latin Artist Targeted_Pre-Roll1x11/1/162/29/16$28.00342,857$9,600.00Total1,726,178$48,332.97Note: Artist Takeovers will take place over 5 day increments by artist. Exact dates and artist TBD

Lifestyle Mobile TakeoversCompanyPlatformPlacement NameCreative SizeStart Date (MM/DD/YY)End Date (MM/DD/YY)Proposed CPMProposed ImpressionsTotal CostVevoMobileVevo_Mobile One Day Latin Genre Takeover_Package10/24/1510/24/15Flat Fee1,607,142$45,000.00VevoMobileVevo_Mobile One Day Latin Genre Takeover_Pre-Roll1x110/24/1510/24/15VevoMobileVevo_Mobile One Day Latin Genre Takeover_Mobile Branded Canvas1x110/24/1510/24/15VevoMobileVevo_Mobile One Day Latin Genre Takeover_Tablet Branded Canvas1x110/24/1510/24/15



VevoMobileVevo_Mobile One Day Latin Genre Takeover_Package2/27/162/27/16Flat Fee1,607,142$45,000.00VevoMobileVevo_Mobile One Day Latin Genre Takeover_Pre-Roll1x12/27/162/27/16VevoMobileVevo_Mobile One Day Latin Genre Takeover_Mobile Branded Canvas1x12/27/162/27/16VevoMobileVevo_Mobile One Day Latin Genre Takeover_Tablet Branded Canvas1x12/27/162/27/16Totals6,428,568$180,000.00*Note: Adjusted Last Saturday of October due to Halloween

Lifestyle Mobile Takeovers (2)CompanyPlacementEst. IMPsSpendCPMVevoUEFA ROS (mobile/desktop)11.3M170K$15Soccer WAP (mobile)VevoUEFA HPTOs (desktop & mobile)VevoGamecast Sponsorship(video & mobile)VevoUEFA Champions League Watch Spanish Feed (video)VevoUEFA Photo Galleries Sponsorship

Sheet1FY13FY13FY13FY13Genome28,435,200$106,632.00$3.75Kinetic43,865,529$104,838.94$2.39Magnetic53,905,049$134,643.93$2.50Pulpo16,850,250$75,006.00$4.45Quantcast41,640,400$124,921.20$3.00

FY14Genome6,000,000$22,500.00$3.75Kinetic10,638,297$25,000.00$2.35Magnetic16,666,667$35,000.00$2.10Pulpo6,250,000$25,000.00$4.00Quantcast10,000,000$25,000.00$2.50LIN DigitalERROR:#DIV/0!Add This8,785,714$30,000.00$3.41Voltari MobileERROR:#DIV/0!Verve Mobile5,000,000$25,000.00$5.00Millenial9,678,680$24,997.00$2.58Mobile Theory3,611,111$25,000.00$6.92

PUBLISHERImpressionsCostCPMFY15FY14FY15FY14FY15FY142990772ESPND11,282,8568,315,423$170,000$127,500$15.07$15.33Total11,282,8568,315,423$170,000$127,500$15.07$15.33Mobile PartnesBriabe Mobile*000.00.00.0ERROR:#DIV/0!Mobile Partner Total000.00.00.0ERROR:#DIV/0!DISPLAY PUBLISHER TOTALSESPND11,282,8568,315,423$170,000$127,500$15.07$15.33Ad ServingAd Serving$1,128$832FY15 Test Reserve0.0

DISPLAY CAMPAIGN TOTALTotal Revised $171,128$128,332GRASSROOTSThe Root (AA Focused Sustaining Partnership)$320,250Urban Daddy (AA Focused Rollout)ERROR:#REF!Production (The Root)$55,000GRASSROOTS CAMPAIGN TOTALERROR:#REF!INFINITI TOTAL PLANERROR:#REF!

$(42,500)Original BudgetsNew BudgetsAA$225,000.00$128,331.54-2,967,433HSP$150,000.00ERROR:#REF!Chinese$289,863.280.0AI$160,136.200.0Grassroots/The Root$150,000.00$320,250.00Production0.0$55,000.00Total$974,999.48ERROR:#REF!Budget$1,000,000$1,000,000Digital Reserve- Optimization/BH0.0$55,000Savings$25,001ERROR:#REF!

Sheet1Tactcic

Budget

TacticFY14FY15Mobile2,453,33230%70%Video410,0005%11%HPTO1,010,00012%9%Desktop4,442,09153%10%Total8,315,423100%100%

FY 15 MC DIGITAL RECOMMENDATION VIDEO/MOBILE RIGHT SIZE & UEFA NEW SEASON 10/9/15.

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