FutureM 2014 - How Enchanted Objects Will Transform Our Relationship to Technology & How Brands...
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Transcript of FutureM 2014 - How Enchanted Objects Will Transform Our Relationship to Technology & How Brands...
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@DavidRose
enchantedobjects.com
ditto.us.com
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Ambient Umbrella
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Enchanted Objects are ordinary things, made extraordinary
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these stories run in our cultural bloodstream
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Narcissistic desire, satisfied in a looking glass
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The desire to know...
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A single pixel browser
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Orb
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Fishing
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Fishing
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Fishing
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Fishing
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Fishing
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Pervasive is persuasive
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Energy Joule encourages electric conservation with a realtime, in-home display
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Public
is even more persuasive
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Weasley’s clock
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Google Latitude Doorbell
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ENCHANTED OBJECTS
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Proverbial Wallets (MIT)
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This is what poor-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose.
Control group=71% of doses taken
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This is what adherence looks like with GlowCaps
Over 95% of doses taken over 6 months
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GlowCaps
Blister Packs
VITALITY Card
Injectables
Zeo
Meds Food Sleep
KeyFobAffectiva watch
Prosody analysis
Activity
Front-facing cameras
Mood + Stress
HapiFork
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Wearable cameras automate life-loggingLife-logging cameras need image recognition
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photos automatically captured 2x/min. sped up 300x
cambridge july 10th copenhagen june 27
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Ditto finds small, blurry, distorted, partial logos and patterns, to reveal how people actually use products.
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Already has data on most CPG brands, Restaurant, Sports, & Fashion brands
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But 85% of these photos are missed
NO SEARCHABLE TEXTJack Daniels Whiskey
NO SEARCHABLE TEXTMonster Energy
NO SEARCHABLE TEXTBand Aid/Hello Kitty
And natural, authentic photos are more valuable
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Pop music fans drink which brands?Pop music fans drink which brands?