OUR SPEAKERS JUST CAN’T WAIT!

CLICK TO TWEET ß WHAT’S THE BUZZ?

This SlideShare offers a few remarkable remarks from our amazing presenters.

It’s a sneak peek of the ideas we'll be

exploring at FutureM 2013.

CLICK TO TWEET ß WHAT’S THE BUZZ?

This SlideShare offers a few remarkable remarks from our amazing presenters.

It’s a sneak peek of the ideas we'll be

exploring at FutureM 2013.

Please enjoy and share the quotes you like,

and we’ll see you in Boston!

CLICK TO TWEET ß WHAT’S THE BUZZ?

This SlideShare offers a few remarkable remarks from our amazing presenters.

It’s a sneak peek of the ideas we'll be

exploring at FutureM 2013.

Please enjoy and share the quotes you like,

and we’ll see you in Boston!

CLICK TO TWEET ß WHAT’S THE BUZZ?

“ Consumers use their phones because they want to

accomplish something — beat a high score, log a workout, complete a task, finish a recipe, share a photo.

As much as marketers would like to believe, consumers don’t use their phones because they want advertising.

The key to better brand engagement during these

mobile moments is to respect & reward consumers, not interrupt and annoy them.

– BRIAN WONG, CEO & CO-FOUNDER, KIIP

CLICK TO TWEET ß WHAT’S THE BUZZ?

Brand marketers must bring their media buyers,

social media managers & mobile strategists

to the same table,

in order to effectively reach, engage and convert

the consumer of the future.

– MARCUS WHITNEY, CTO AND CO-FOUNDER, MOONTOAST

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

“ When it comes to offline marketing, marketers need to not only consider how to

create a memorable brand experience, but rather how to create a memorable,

shareable brand experience.

The best way to add that element of real-time, impactful shareability is to add

in digital & social layers.

– WENDY FERGUSON, MARKETING COMMUNICATIONS MANAGER, BAYER ADVANCED

CLICK TO TWEET ß WHAT’S THE BUZZ?

A consumer’s decision journey is no longer shaped in a linear funnel.

Brand marketers need to consider integrated marketing efforts to reach

today’s connected consumers.

We believe the future of online & offline marketing is not only integration but

purposeful integration.

Marketers should leverage tools, apps & technology that not only look cool but

drive measureable business results. – ADY DAS, SVP, TECHNOLOGY, AMP AGENCY

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

Maybe the word 'integration' is thrown about too much or too carelessly.

When it comes to integrating all communications efforts, marketers can’t seem to get

PR & marketing to play well together. Maybe the solution is to

change the word from 'integration' to

alignment.

The right messaging & distribution strategy – inbound & outbound –

is critical. And that’s why PR is the future of marketing.

– MARK O’TOOLE, MANAGING DIRECTOR, PR & CONTENT, HB AGENCY

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

Marketers must be Champions Of Disruption. Digital is

redefining the rules of customer engagement in every industry and marketers need to drive innovation in their organization

to deliver a great customer experience, every time. Technology budgets are shifting

from the CIO to the CMO because executives realize that

digital marketing drives business growth.

– TOM WENTWORTH, CMO, ACQUIA

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

The way consumers digest marketingmessages has completely shifted with the

entrance of mobile & innovative technologies. 

This shift has changed how marketers

develop messaging strategies and will force marketers to adapt their

messaging for unique devices, platforms, demographics

and consumer habits.

– CHRISTOPHER M. LITSTER, SENIOR VP OFSALES & MARKETING, CONSTANT CONTACT

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

– SCOTT NOONAN, CTO, BOSTON INTERACTIVE

“  The future of marketing is really about content.

With new technologies being released each day, the face of

content delivery is changing more rapidly than ever before.

We must prepare for this innovation by implementing a 360-Degree Content Strategy; an approach that enables our content to be seamlessly distributed

across all channels— even those yet to come.

CLICK TO TWEET ß WHAT’S THE BUZZ?

Tomorrow's marketers must be willing to exchange

their annual marketing plan for 365 daily marketing plans.

– JOE CHERNOV, VP OF MARKETING, KINVEY

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

The future of marketing is about

connecting both

online and offline. – JOSELIN MANE, CO-FOUNDER, BOSTONTWEETUP

“

CLICK TO TWEET ß WHAT’S THE BUZZ?

Preparing for the future of marketing can be

summed up in 1 word: AUDIENCE.Platforms, technologies, channels – they’re all changing rapidly.

5 years ago Facebook was tiny and MySpace ruled the roost. 5 years ago there was no iPad. But 5 years ago, your

most loyal customers may have been with you.

Focus on the audience and growing a relationship with themthat will endure the changes that are inevitable and no matter

what comes along that’s new & shiny, your loyal people

will come with you if you’ve earned their trust and attention.

– CHRISTOPHER S. PENN, VP, MARKETING TECHNOLOGY,SHIFT COMMUNICATIONS

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

The powerful imaging technology in today's mobile devices is at the forefront of

a technological revolution. 

Innovative pattern, facial and gesture recognition technologies are dramatically

transforming consumer engagement.

Highly customized, targeted and VISUAL communication

will drive the future of mobile marketing.

– TODD PETERS, PRESIDENT, ARCSOFT NORTH AMERICA

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

More  content  is  generated  every  2  days  than  what  existed  in  the    

history of man un2l  2003.      

As  marketers  crank  out  this  informa4on,  now  more  than  ever    

they  must  be  in  alignment  with  their    sales  &  account  teams  

and  inform  them  how  to  use    marke2ng  content.  

“  

– CLIFF POLLAN, CEO, POSTWIRE

CLICK TO TWEET ß WHAT’S THE BUZZ?

Video is now the marketer’s most effective tool

to drive business. Too bad so many marketers chase the elusive

dream of the viral video, only to end up apologizing to their boss for wasting

dollars & time.

Perhaps they should focus on video marketing

and not viral mindlessness.

– BETTINA HEIN, FOUNDER & CEO, PIXABILITY  

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

In many companies,

asset value is a rounding error compared to the value of the firm’s relationships.

Making customer lifetime value a primary metric

unifies departments on customer experience in a way that

drives financial growth.

– DAVE WIENEKE, ISITE DESIGN

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

The mobile internet age endows every marketer with a broader stage, open perspectives and easy access to

consumers without boundaries.

In the future, to have their own brands ranking permanently among the most competitive global brands, CMOs should keep an innovative mind and

integrative capacity.

– JENNIFER XU, VICE PRESIDENT, IDG ASIA

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

For the PR industry, the future consists of letting go of the stigma around paid.

The number of opportunities for the industry within

native advertising, paid social &

data integration

cannot be underestimated.

– AARTI SHAH, SENIOR EDITOR, THE HOLMES REPORT’S INSIGHTS + INNOVATIONS (In2) BLOG

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

It’s called the future for a reason. It’s unknown.

Find your personal rhythm of success: if you don’t believe in something

you’ll fall for everything.

Challenge the norms, believe in the DATA, take a risk,

fail heroically and never let them talk

about your hair style.

–  VICTOR LEE, VP DIGITAL MARKETING, HASBRO

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

We are in the age of the gamification of everything.

Shopping, social interactions, education, training, health, television…

Points, achievements, leaderboards are wrapping almost all content.

Marketers of tomorrow have to understand how to play in this world

or risk being left behind.

– CHRISTIAN MEYER, SVP, GSN GAMES

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

Marketing executives must understand

future trends so that marketing strategies can

be developed that fully align with the target audience’s evolving needs, technology usage

and buying preferences. In this way, strong marketing results can be

achieved & sustained long-term.

– TOM SHAPIRO, CEO, DIGITAL MARKETING NOW

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

The key to effective engagement in today's environment stems

from harnessing every means of audience understanding.

Channeling analytics, traditional research and neuroscience together

informs a level of audience intelligence that fuels high octane content.

– SCOTT MADDEN, SENIOR PARTNER, DIRECTOR OF STRATEGIC PLANNING, CONNELLY PARTNERS

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

The CMO is morphing into the CAO: Chief Action Officer. The digital revolution creates opportunities to interact with consumers

real time and make an impression on them with your brand.

An industry that marketers can learn from is music

where every day artists are engaging their fans with the goal of earning their loyalty. 

Digital tools – both established and emerging – are the weapons of choice for most artists who look to

build audiences at scale in a cost effective manner.

– ELLIOT LUM, COLUMBIA RECORDS

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

Know how people create beliefs, belongings and stories, and how to enter them,

such that you are perceived as helping people

e x p a n d t h e m s e l v e s as a brand.

“  

– DR. BOB DEUTSCH, PRESIDENT, BRAIN SELLS

CLICK TO TWEET ß WHAT’S THE BUZZ?

Marketers should be prepared for the intersection of offline & online marketing which will drive consumer

demand and expectations for a

personalized brand experience.

– ERIC JONES, VP DIGITAL MARKETING, R2INTEGRATED

“  

CLICK TO TWEET ß WHAT’S THE BUZZ?

It’s all about

consumer engagement.

The future of marketing is for brands to create solutions that engage their consumers from an advertising perspective.

– PHUC TRUONG, HAVAS MEDIA

“  

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