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World 2.0Jaideep Bir
Yrals, 2011
• Set up to create social media campaigns for brands on an ROI Basis in 2008
• YRALS was founded by Jaideep Bir along with an angel investor and has a 35 member team in Mumbai
• YRALS also specializes in creation of web & mobile properties for Brands that enhance interactivity, build Brand loyalty and Engagement
• The company has executed Social Media campaigns for over 200 clients across sectors including:
Media | Travel | Automobiles | Apparel | Telecom |Technology
Background
Clients
….
Insight 1: The Wave of Social Media
The World has Changed…
Follow your @Favourites
Social Media Vanity
TAHRIR SQUAREEGYPT
OPEN SOURCE REVOLUTIONS:
From the Old…
…to the New
Social Apps
Social Games
Group Deals
MULTI PURPOSE BUSINESS TOOL
SOCIAL MEDIA =
RECRUITING:
CUSTOMER SERVICE:
PUBLIC RELATIONS:
TARGETED MARKETING:
Insight 2: Mobile Revolution
Mobile is:
• Universal• GLocal• Connection on the Go• Edutainment• Convenience• M Commerce• Push & Pull Media
Indian Mobile Subscriber base has climbed to over 850 million users, of which 590 million are known to be active
Insight 3: Mobi-Social
Where does it exist?
• Social Check-ins• Hyper Contextual information• Newer News w/ Opinions• Convenience
• Social Reminders (dates, meets)• Social Commerce• Enhanced living
• foursquare, Places• Local Deals, Offers & Events • News via Twitter Mobile App• Mail / Social + Phone + Camera:
All-in-One• Facebook + Calendar Sync• Pay with a Tweet• Augmented Reality, Shazam
So What Next?
RESEARCH
User Research* Report:
“Music Consumption is seeing a SHIFT from sit forward on demand listening
to sit back radio listening.”
http://www.userresearch.co.uk/ User Research*
Youtube Leanback
PandoraPandora Radio is an automated music recommendation service and custodian of the Music Genome Project available only in the US.
The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections.
Over 400 different musical attributes are considered when selecting the next song. These 400 attributes are combined into larger groups called focus traits.There are 2,000 focus traits. Examples of these are rhythm syncopation, key tonality, vocal harmonies, and displayed instrumental proficiency.
The service plays musical selections similar to song suggestions entered by a user.
• We7 launched ad-funded, all your can eat, digital music streaming service in ’07
• With a catalogue of over 6.8m tracks and 3m users in Europe
• In Sept 2011, with additional funding from UK chip manufacturer, Qualcomm, We7 will re-launch as We7 Internet Radio Plus
‘Online & Mobile’ Radio Service
6.8 MM tracks to choose from
Music PlayerPersonalized
Our Goal
To become the defacto Music Player in Social Environments
a.k.aFacebook Radio
Features
• Tune in to Popular Online Stations• Tune in to Friend’s Online stations• Access on the Go• Customize Players• Create your own Station• Incentivize listenership and following• Music Based Social Game – Virtual Points & Merchandise• Real Merchandise & Marketplace for Popular Station
Owners
To Conclude
World 2.0 = Renaissance 2.0
• Invention / Innovation• Lead by Youth• Edge out redundancy• Collaboration• Shifting of power (Content / Media Democracy)