Future of Personalisation

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\m` Dp|pw` ed [`wqeobinqb|neo Nf{inab|neoq dew x`idbw` w`dewf g~ Qnfeo Lp ~ \mnq {b{`w dewfq |m` gbqnq ed bo bw|nai` qmew|i~ |e g` {pginqm`l g~ |m` Cepwobi ed Abw` Q`wtna` Fbobh`f`o| Bgq|wba| `w` bw` b opfg`w ed {wba|nabi w`dewfq xmnam x`w` l`t`ie{`l xn|mno |m` qeanb i abw` q~q|`f bol xmnam bw` qiexi~ q{w`blnoh baweqq |mb| q~q|`f pol`w |m` gboo`w ed |m` |`wf {`wqeobinqb|neo/ `q` w`dewfq bw` |`amoe iehnabi nooetb|neoq xmeq` {wnfbw~ {pw{eq` nq |e n oaw`bq` |m` {ex`w bol lnhon|~ ed {`e{i` pqnoh qeanbi abw`/ Mex`t`w n| nq {eqqngi` |mb| |m`q` nooetb|neoq aepil g` `}|`ol`l |e e|m`w bw`bq ed |m` x`idbw` q|b|`/ No {bw|napibw {`wqeobinqb|neo fb~ amboh` -b. qp{{ew| |e {`e{i` xn|m aef{i` } o``lq -g. m`bi|m abw` bol |m` gepolbw~ g `|x``o m`bi|m bol qeanbi abw` -a. `lpab|neo -l. |m` wei` ed ieabi het`wof`o| -`. |m` |b} bol g`o`| q~q|`f/ Mex`t`w |m`w` nq oe|mnoh no`tn|bgi` bgep| |mnq qmn no {wba|na` bol |m` apww`o| {eina~ dwbf`xewj le`q oe| hpbwbo|`` |m` oewfbinqb|ne o ed |m`q` o`x b{{webam`q/ J`~ xewlq3 [`wqeobinqb|neo Q`id&Lnw`a|`l Qp{{ew| X `idbw` W`dewf Nolntnlpbi Gplh`|q @an`oa~ An|ns`oqmn{ Bp|mew Lw Qnfeo Lp ~ nq Lnw`a|ew ed |m` A`o|w` dew X`idbw` W`dewf/ M` depol`l Noaipqneo Hibqhex) Bi|wpf bol No Aeo|wei/ M` xbq b Mbwjo`qq D`iiex no 2>>< bol xbq bxbwl`l |m` WQB„q 7;;= [wnoa` Big`w| F`lbi dew mnq xewj no l`t`ie{noh Nolntnlpbi Gplh`|q bol Q`id&Lnw`a|`l Qp{{ew|/ M` mbq b [mL no {mnieqe{m~ bol nq bp|mew ed J`~q |e An|ns`oqmn{/ M` nq biqe bo Meoewbw~ Q`onew W`q`bwam D`iiex b| |m` Pont`wqn|~ ed Gnwfnohmbf/ No|welpa|neo No |mnq bw|nai` N xnii l`qawng` |m` gbajhwepol |e {`wqeobinqb|ne o bol |m`o he eo |e e  `w bo bobi~qnq ed |m` ln `w`o| {eina~ e{|neoq |mb| xnii e{`o p{ bq an|ns`oq) {wed` qqneobiq) dbfnin`q) aeffpon|n`q bol {eina~&fbj`wq xbj` p{ |e n|q {e|`o|nbi/ N| nq oe| a`w|bno |mb| {`wqeobinqb|neo xnii qpw tnt` no |m` apww`o| qeanbi bol `aeoefna `otnweof`o| & gp|) nd n| le`q) n| xnii |wboqdewf epw aeoa`{|neo ed xmb| b fel`wo x`idbw` q|b|` abo bol qmepil l`int`w/ \m` f`bonoh ed {`wqeobinqb|neo ` |`wf {`wqeobinqb|neo nq oex pq`l no b opfg`w ed ln  `w`o| bol qinhm|i~ aeo|wb lna|ew~ xb~q/ Qe n o |mnq bw|nai` N xnii |w~ |e lnq|nohpnqm |m` ln  `w`o| xb~q no xmnam |m` |`wf nq pq`l -2./ ` |`wf {`wqeobinqb|neo xbq ambf{ neo`l g~ |m` |mnoj`w Ambwin` I`blg` b|`w |e l`qawng` b gwebl b{{webam |e |m` |wboqdewfb|neo ed |m` x`idbw` q|b|`/ M` bwhp`q {`wqpbqnt`i~ |mb| |m` apww`o| x`idbw` q~q|`f xepil

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g` |wboqdewf`l g~ l`t`ie{noh b w`ib|neoqmn{ ed ae&{welpa|neo g`|x``o {wed`qqneobiq bol {`e{i`pqnoh x`idbw` q`wtna`q -7./

Bi|mephm I`blg`b|`w„q aeoa`{|neo ed {`wqeobinqb|neo nq rpn|` gwebl m` biqe an|`l b q`wn`q ed aeoaw`|`nooetb|neoq) no {bw|napibw |m` fel`iq |mb| x`w` {pginqm`l g~ No Aeo|wei no 7;;1 & no {bw|napibw Q`id&Lnw`a|`l Qp{{ew| $ Nolntnlpbi Gplh`|q -1./ Q`id&Lnw`a|`l Qp{{ew| nq b f`|meleieh~ dew l`qnhonohbol {wetnlnoh qp{{ew| |mb| {p|q |m` nolntnlpbi no aeo|wei/ Bo Nolntnlpbi Gplh`| nq bo `o|n|i`f`o| |eqp{{ew|) l` o`l bq b abqm bfepo|) xmnam nq hnt`o |e {`e{i` qe |mb| |m`~ abo l`qnho bol ewhbonq`|m`nw exo qp{{ew| -<./ Qef`|nf`q |m`q` inoj`l -gp| lnq|noa|. nl`bq bw` biqe w`d`ww`l |e bq{`wqeobinqb|neo g`abpq` |m`~ bw` |m` ai`bw`q| bol feq| wblnabi b{{webam`q |e {`wqeobinqb|neo/

Dnobii~ {`wqeobinqb|neo xbq {naj`l p{ g~ |m` L`{bw|f`o| ed M`bi|m bol nq g`noh pq`l bq b |`wf |el`qawng` |m` q`wn`q ed w`dewfq ep|ino`l |m` 7;;8 aeoaewlb|[p||noh [`e{i` Dnwq| -0./ No n|q ib|`wdewfpib|neoq |m`q` {einan`q mbt` g``o q`| xn|mno |m` deiiexnoh dwbf`xewj -4.3

‧ Nf{wetnoh baa`qq |e pont`wqbi q`wtna`q

‧ [w`t`o|neo $ `bwi~ no|`wt`o|neo

‧ Noaw`bqnoh amena` $ aeo|wei

‧ Hwexnoh qeanbi ab{n|bi

Bq xnii g` egtnepq b |`wf inj` {`wqeobinqb|neo nq wb|m`w tpio`wbgi` |e g`noh pq`l bol no|`w{w`|`l noln w`o| xb~q/ B| |mnq {eno| no |nf` oe l` on|neo nq }`l g~ bo~ q|weoh aeoq`oqpq/ ` b||wba|nt`o`qqed ”{`wqeobinqb|neo„ |e |mnoj`wq eo |m` I) xme xbo| |e blteab|` dew w`dewf ed x`idbw` q`wtna`q) nq|mb| n| nq bo poegc`a|neobgi` |`wf & n| nq ln api| |e blteab|` bhbnoq| few` {`wqeobinq`l q`wtna`q/Mex`t`w dew |m` lnqbgnin|~ fet`f`o|) bol n|q biin`q) |m` |`wf {`wqeobinqb|neo nq e `o pq`l bq b qmew|&mbol dew |m` few` {w`anq` w`dewfq |mb| n| tbip`q3 Lnw`a| [b~f`o|q) Nolntnlpbi Gplh`|q bol Q`id&Lnw`a|`l Qp{{ew|/ Dew antni q`wtbo|q |m` |`wf nq pq`dpii~ gwebl bol biiexq qp an`o| bfgnhpn|~ |e`obgi` bo~ qmbw{ {eina~ rp`q|neoq |e g` `tbl`l ew {eq|{eo`l/

N xnii {we{eq` |mb| |m` w`bi amena`) pol`wi~noh |m`q` l`gb|`q) nq xm`|m`w |m` x`idbw` q|b|` xnqm`q |efet` dwef b {b|`wobinq|na fel`i ed q`wtna` l`int`w~ |exbwlq b fel`i xmnam |w`b|q {`e{i` bq an|ns`oq)oe| q`wtna` pq`wq3

‧ [wed`qqneobi Hn Fel`i & No |mnq fel`i |m` |b} {b~`w hnt` feo`~ |e |m` het`wof`o|) |m`het`wof`o| hnt`q feo`~ |e |m` {wed`qqneobi xme |pwoq |mb| feo`~ no|e q`wtna`q |mb| bw` e w`l |e|m` o``l~ {`wqeo bq b hn & |mb| nq) qef`|mnoh |mb| abooe| g` l` o`l) qmb{`l ew aeo|weii`l g~ |m`nolntnlpbi/

‧ An|ns`oqmn{ Fel`i & No |mnq fel`i |m` |b} {b~`w hnt`q feo`~ |e |m` het`wof`o|) |m` het`wof`o|l` o`q |mb| feo`~ bq bo `o|n|i`f`o|) bol |m` nolntnlpbi -xn|m |m`nw aeffpon|~. pq`q |mnq`o|n|i`f`o| |e o`he|nb|` bo~ {wed`qqneobi qp{{ew| o`a`qqbw~/

N mbt` bwhp`l `iq`xm`w` |mb| x` abo nl`o|nd~ b {eqqngi` {bwblnhf qmng`|x``o |m`q` |xe fel`iqbol N bol e|m`wq mbt` pq`l |mnq dwbf`xewj no ewl`w |e l`t`ie{ fbo~ ed |m` {wba|nabi |`amoeiehn`qbqqeanb|`l xn|m {`wqeobinqb|neo -8) =./ nq amboh` no wei`q bol w`ib|neoqmn{q abo g` {na|pw`l bq noDnhpw` 2/

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@o|n|i`f`o||e dpolnoh

O`he|nb|`lqp{{ew|

Het`wof`o|

[wed`qqneobi

Aeo|wngp|neo tnb |b}b|neo

Aeffpon|~

Aeo|wngp|neotnb \b}b|neo

Het`wof`o|

Dpolnoh dewQ`wtna`q

[wed`qqneobi

Bqq`qqf`o|bol Qp{{ew|

[`wqeo noO``l

® Qnfeo Lp ~/ Bii Wnhm|q W`q`wt`l/

Aeffpon|~

An|ns`o

Dnhpw` 2 Qmn dwef [wed`qqneobi Hn Fel`i |e An|ns`oqmn{ Fel`i

Eo |mnq w`blnoh |m` bnf ed {`wqeobinqb|neo nq |e aw`b|` b x`idbw` q~q|`f xm`w` qp{{ew| nq {wetnl`l nob xb~ |mb| qp{{ew|q an|ns`oqmn{/ nq f`boq |mb| {`e{i` bw` no aeo|wei ed |m`nw exo int`q) xn|m ai`bw`o|n|i`f`o|q bol aeoo`a|`l |e |m`nw dbfni~ bol aeffpon|~/ Ed aepwq` |mnq qmn no |mnojnoh eoi~ |bj`q {iba` xm`o |m`w` nq biqe b qmnno {wba|na`/ Qe no |m` deiiexnoh q`a|neo N xnii he eo |e ep|ino` |m`j`~ |`amoeiehn`q |mb| bw` bqqeanb|`l xn|m |m` {wba|na` ed {`wqeobinqb|neo bol xmnam bnf |e fbj` |m`An|ns`oqmn{ Fel`i b w`bin|~/

J`~ Nooetb|neoq no Qeanbi Abw`

` `wb ed {`wqeobinqb|neo mbq gwephm| xn|m n| b o`x i`}naeo ed |`amonabi |`wfq/ Mex`t`w) |m` {eina~ l`gb|`q bol lnqbhw``f`o|q |mb| bw` biqe {bw| ed |mnq o`x `wb e `o i`bl |e |m`q` |`wfq g`noh pq`l noxb~q xmnam bw` aeodpq`l) tbhp` ew dwbhf`o|`l/ nq e `o i`blq |e ln api| {eina~ aeot`wqb|neoq)xm`w` {`e{i` bw` pqnoh |m` qbf` xewlq & gp| xn|m ln w`o| q`oq`/ No |mnq aeo|`}| n| nq mbwl oe| |e dbiigbaj eo q|n{pib|noh f`bonohq/ Qe) no |m` deiiexnoh q`a|neo N xnii l` o` f~ pol`wq|bolnoh ed |m`f`bonohq ed |m`q` j`~ |`wfq) gp| |m` w`bl`w xepil g` xnq` oe| |e bqqpf` |mb| `t`w~eo` nq pqnoh|m`q` |`wfq xn|m rpn|` |m` qbf` q`oq`/

Lnw`a| [b~f`o| & B Lnw`a| [b~f`o| nq b xb~ ed fbobhnoh b gplh`|/ Xm`o ~ep mbt` b Lnw`a|[b~f`o| |m`o ~ep w`a`nt` |m` abqm dew ~epw qp{{ew| q`wtna` bol fbobh` n| ~epwq`id -<./

Nolntnlpbi Gplh`| -ew qef`|nf`q bo [`wqeobi Gplh`|. & Bo Nolntnlpbi Gplh`| nq bo `o|n|i`f`o| |eb gplh`|/ 2 ` gplh`| nq ~epwq) gp| n| le`qo„| mbt` |e g` fbobh`l g~ ~ep) n| abo g` fbobh`l no bopfg`w ed ln w`o| xb~q/ Dnhpw` 7 Q`|q ep| qn} lnq|noa| xb~q ed fbobhnoh bo Nolntnlpbi Gplh`| ->./

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Dnhpw` 7 Qn} Xb~q ed Fbobhnoh b Nolntnlpbi Gplh`|

Aeffpon|~&Gbq`l Qp{{ew| Q~q|`f & Ln w`o| {`e{i` o``l ln w`o| i`t`iq ed m`i{) bol ln w`o|jnolq ed m`i{/ No ewl`w |e {wetnl` |mb| qp{{ew| n| nq o`a`qqbw~ |mb| |m`w` nq b qp{{ew| q~q|`f xmnam{`e{i` abo pq`/ B Aeffpon|~&Gbq`l Qp{{ew| Q~q|`f nq bo e{`o bol `}ngi` q~q|`f |mb| le`q oe|`}aipl` bo~ e{|neo) gp| `oaepwbh`q b{{webam`q xmnam bw` few` `f{ex`wnoh -2;./ `q` e{|neoq bw`

q`| ep| xn|mno Dnhpw` 1/W`qepwa` Biieab|neo Q~q| f & B W`qepwa` Biieab|neo Q~q| f -WBQ. nq b q`| ed wpi`q |mb| abo g` pq`l|e abiapib|` bo Nolntnlpbi Gplh`|/ N| nq |m` WBQ |mb| `obgi`q ieabi bp|mewn|n`q |e |`ii {`e{i` |m`nwgplh`| g`dew` |m`~ g`hno {iboonoh -22./

Q`id&Lnw`a|`l Qp{{ew|& Q`id&Lnw`a|`l Qp{{ew| nq |m` |e|bi q~q|`f |mb| `obgi`q {`e{i` |e g` noaeo|wei ed |m`nw exo qp{{ew|/ nq q~q|`f noaipl`q b amboh`l fel`i dew Abw` Fbobh`f`o| {ipq |m`o`a`qqbw~ pol`w{noonoh Aeffpon|~&gbq`l Qp{{ew| ->./

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52/ O``l Qe f Qp{{ew| 7 / Nl`o|nd~ F~ W`qepwa`q 1/ Fbj` F~ [ibo </ L`anl` \e Le N| 0/ Ewhbonq` F~ Qp{{ew| 4/ Nf{wet` F~ Ind` 8/ W` `a| $ I`bwo

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Abw` Fbobh`f`o|

W`tn`x $ I`bwo

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Baa`qq $ Bqq`qq

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Aeo|wba|E{|neoq

Ab{ban|~ $Qbd`hpbwlnoh Ep|aef`

® Qnfeo Lp ~/ Bii Wnhm|q W`q`wt`l

Dnhpw` 1 Q`id&Lnw`a|`l Qp{{ew|

N| fb~ q``f q|wboh` |e |mnoj ed |m`q` nl`bq bq |`amoeiehn`q/ X` bw` few` pq`l |e ”{einan`q„ xmnam bw`l`t`ie{`l g~ het`wof`o| bol nf{eq`l eo |m` x`idbw` q~q|`f g~ b {wea`qq i`l g~ {ein|nanboq bolantni q`wtbo|q/ ^`| |mnq nq oe| mex |m`q` o`x b{{webam`q |e qeanbi abw` x`w` l`t`ie{`l/ Noq|`bl |m`~ x`w` l`t`ie{`l eo |m` hwepol) no w`bi aeffpon|n`q) bol xn|m lnqbgi`l {`e{i` bol eil`w {`e{i` -<./

`w` bw` |`amoeiehn`q xmnam mbt` g``o l`t`ie{`l |e |w~ bol bamn`t` g`||`w ep|aef`q bol fbj`g`||`w pq` ed infn|`l w`qepwa`q/

Xm~ {`wqeobinqb|neo xewjq

Q`id&Lnw`a|`l Qp{{ew| mbq g``o |`q|`l ep| no fbo~ ieabi bp|mewn|n`q bol mbq g``o |m` qpgc`a| |e bopfg`w ed w`q`bwam w`{ew|q/ Bi|mephm |m`w` nq qef` aeo|wet`wq~ bq |e |m` l`hw`` ed |m` {eqn|nt`nf{ba| ed Q`id&Lnw`a|`l Qp{{ew| |m`w` nq oe lnqbhw``f`o| |mb| bii ed |m` |`q|noh) `t`o |m`het`wof`o|„q exo wb|m`w bx`l Nolntnlpbi Gplh`| [nie| [wehwbff`) mbq i`l |e {eqn|nt`nf{wet`f`o|q no x`ii&g`noh/ ` ep|aef`q ed |m` [mbq` NN W`q`bwam [wehwbff` dwef No Aeo|wei)xn|m b qbf{i` qns` ed 2>4 bw` q`| ep| no Dnhpw` < -27./

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;% 2;% 7;% 1;% <;% 0;% 4;% 8;% =;%

@aeoefna x`ii&g`noh

[`wqeobi lnhon|~

D``inoh qbd` $ q`apw` b| mef`

Amena` $ aeo|wei

\bjnoh {bw| no |m` aeffpon|~

Rpbin|~ ed ind`

Q{`olnoh |nf` xn|m {`e{i` ~ep inj`

H`o`wbi m`bi|m $ x`ii&g`noh

O`| [`wa`o|bh` Nf{wet`f`o| -O62>4.

Ep|aef` Lb|` dwef [mbq` NN W`{ew| -7;;=.

Dnhpw` < Ep|aef` Nf{wet`f`o|q dwef No Aeo|wei [mbq` NN W`{ew|

Xmb| fbo~ depol mbwl |e g`in`t` xbq |mb| |m`q` t`w~ mnhm bol q|b|nq|nabii~ qnhonabo| nf{wet`f`o|qno x`ii&g`noh aepil g` aefgno`l xn|m w`lpa|neoq no et`wbii aeq|/ O`t`w|m`i`qq |m` lb|b dwef bii |m`{pginqm`l w`{ew|q qmex`l |m` qbf` et`wbii {b||`wo -bi|mephm |m` i`t`iq ed ` an`oa~ tbwn`l xnl`i~)q`` \bgi` 2/. 7

W`{ew| Qn|`q Qbf{i` Qns` Amboh` no aeq|

No Aeo|wei [mbq` 2 W`{ew| ->. < a/ <; &77%

No Aeo|wei [mbq` NN W`{ew| -27. 2; 27= &>%

NGQ@O W`{ew| -21. 21 74= &4%

Oew|mbo|q -2<. 2 28 &2=/8%

An|~ ed Ieoleo -20. 2 2; &1;%

Xewa`q|`wqmnw` -24. 2 81 &28%

\bgi` 2 Qpffbw~ ed lb|b {pginqm`l eo `aeoefna nf{ba| ed Q`id&Lnw`a|`l Qp{{ew|

N| nq nf{ew|bo| oe| |e pol`w`q|nfb|` |m` qmeajnoh nf{ba| ed |mnq lb|b/ `w` nq e `o b |`ol`oa~ |eq`` nf{wet`f`o|q no x`idbw` inoj`l aieq`i~ |e noaw`bqnoh `}{`oln|pw`/ W`lpa|neoq no `}{`oln|pw`) ewap|q) bw` `}{`a|`l |e w`lpa` x`idbw` bol lbfbh` ep|aef`q/ Dew fbo~ |mnq nq b {bwblnhfb|na |wp|m &|m` i`t`i ed x`idbw` l`{`olq p{eo |m` i`t`i ed dpolnoh & bol {einan`q bw` |m`o bobi~q`l qnf{inq|nabii~ no |`wfq ed xm`|m`w |m`~ xnii i`bl |e noaw`bq`l ew w`lpa`l `}{`oln|pw`/ Mex`t`w |mnq nq b {wnfn|nt`fel`i ed ` an`oa~ bol n| nq oe| fnwwew`l g~ mex x` `}{`wn`oa` an`oa~ ep|qnl` |m` x`idbw`q~q|`f/ X` abo nl`o|nd~ 1 jnolq ed ` an`oa~ -28.3

‧ No{p| ` an`oan`q& `q` bw` w`lpa|neoq no |m` {wna` ed b q|bolbwl q`wtna` ew {welpa|/ Dew`}bf{i`) nd N qme{ bwepol dew |m` iex`q| dp`i {wna` dew f~ abw |m`o N bf q``jnoh bo no{p| ` an`oa~/

nq nq |m` q|bolbwl x`idbw`&q|b|` fel`i dew an`oa~ & q``jnoh q|bolbwl qeip|neoq b| iex`w {wna`q/

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‧ [wea`qq ` an`oan`q& `q` bw` ln w`o|) bol few` ` a|nt`) qeip|neoq |e f``| o``lq/ Dew `}bf{i`)nd N gp~ b abw xn|m g`||`w dp`i aeoqpf{|neo bol w`lpa` f~ `}{`oln|pw` eo dp`i |m`o N bf pqnoh b{wea`qq an`oa~/ Bwhpbgi~ |m` x`idbw` q|b|` q|wphhi`q |e `}{ien| {wea`qq ` an`oan`q g`abpq` n|q|wphhi`q |e `oaepwbh` ew `fgwba` nooetb|neo/

‧ Ep|aef` ` an`oan`q& ` obi dewf ed ` an`oa~ nq b amboh` xmnam w`lpa`q o``l/ Nd N l`anl` |elwnt` i`qq bol xbij few` N xnii aw`b|` bo ep|aef` ` an`oa~/ ` x`idbw` q|b|` q|wphhi`q |e b||`ol |eqeip|neoq |mb| w`bii~ w`lpa` o``lq) n| nq `t`o {eqqngi` |e bwhp` |mb|) |e |m` `}|`o| |mb| n| {wefe|`ql`{`ol`oa~) n| ba|pbii~ noaw`bq`q o``lq/

Nd eo` abo w`aehonq` |m` `}nq|`oa` ed {wea`qq bol ep|aef` ` an`oan`q |m`o n| g`aef`q {eqqngi` |epol`wq|bol xm~ {`e{i`„q ep|aef`q abo nf{wet` bol aeq|q abo g` w`lpa`l3 {`e{i` xme aeo|wei |m`nwexo gplh`|q bw` bgi` |e -b. ol qfbw|`w qeip|neoq dew f``|noh |m`nw o``lq bol -g. abo w`lpa` |m`nwo``l dew {bnl qp{{ew|/ nq nq {eqqngi` g`abpq` |m` {`wqeo nq g`||`w {eqn|neo`l |e fbj` |m` wnhm| jnoled l`anqneoq) q`ns` o`x e{{ew|pon|n`q bol w`q{eol few` rpnaji~ |e {wegi`fq/ Q`id&Lnw`a|`l Qp{{ew||bj`q bltbo|bh` ed {m`oef`oeo abii`l ”{pii `aeoefnaq„ xm`w`bq |m` eil x`idbw` q~q|`f pq`q |m` i`qq` an`o| {wea`qq ed ”{pqm `aeoefnaq„ -q`` Dnhpw` 0. -2=./

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® Qnfeo Lp ~/ Bii Wnhm|q W`q`wt`l/

Dnhpw` 0 Dwef [pqm |e [pii @aeoefnaq

No |m` eil x`idbw` q~q|`f |m` het`wof`o| {pqm`q w`qepwa`q no|e |meq` q`wtna`q |mb| n| g`in`t`q {`e{i`o``l/ ` {`wqeo no o``l abo eoi~ w`a`nt` b lnfnonqm`l g`o` | dwef |m`q` w`qepwa`q g`abpq` -b. n| nqpoinj`i~ |mb| |m` q`wtna`q bw` {`wd`a|i~ ||`l |e f``| |m`nw o``lq bol -g. |m`w` nq oe e{{ew|pon|~ dew|m` {`wqeo |e fegninq` |meq` w`qepwa`q |e ”{pii no„ no e|m`w w`qepwa`q/ Mex`t`w) xm`o qef`eo` mbq b[`wqeobi -ew Nolntnlpbi. Gplh`| bol xm`o |m`~ abo pq` Q`id&Lnw`a|`l Qp{{ew|) |m`o |m`~ bw` bgi` |efbj` few` ` an`o| pq` ed |meq` w`qepwa`q/

\e hnt` bo `}bf{i`) nfbhno` qef`eo` pqnoh b lb~ a`o|w` bol xmeq` {iba` b| |m` lb~ a`o|w` aeq|q¡2;);;; {`w ~`bw/ No |m` eil q~q|`f |m` {`wqeo xnii g`o` | qef` ed |m` q`wtna`q ed |m` lb~ a`o|w`) gp|

xnii qnf{i~ mbt` |e {p| p{ xn|m xmb|`t`w q`wtna`q |m`~ le oe| tbip`/ Noq|`bl nd |m` {`wqeo mbq b¡2;);;; Nolntnlpbi Gplh`| |m`o |m`~ abo3

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‧ Q{`ol qef` ed |m`nw gplh`| eo |meq` {bw|napibw q`wtna`q |m`~ tbip`) `/h/ eoi~ aefnoh no|e |m`a`o|w` eo |m` ”heel lb~q„/

‧ Q{`ol qef` ed |m`nw gplh`| eo e|m`w q`wtna`q |mb| |m`~ tbip`) noaiplnoh eo ewlnobw~ fbnoq|w`bfi`nqpw`) `lpab|neo ew `f{ie~f`o| q`wtna`q/

‧ Dnol xewj) bol gwnoh no o`x w`qepwa`q bol e{{ew|pon|n`q

‧ Nf{wet` qjniiq bol nol`{`ol`oa` g~ |bjnoh bltbo|bh` ed o`x e{{ew|pon|n`q xn|mno |m` aeffpon|~ ‧ Pq` |m`nw w`qepwa` |e aeiibgewb|` xn|m e|m`wq no |m` aeffpon|~) {eeinoh dpolq) ew h`o`wb|noh o`x

dpolq/

nq nq |m` {ex`w ed ”{pii `aeoefnaq„/ G~ {p||noh feo`~ no |m` ”wnhm| mbolq„ -|mb| nq) |m` {`wqeo ewqef`eo` xme nq aieq` |e |m`f. bol no |m` wnhm| xb~ -bq b `}ngi` `o|n|i`f`o|. n| abo |bj` eo b o`xbol l~obfna wei` bol abo qp{{ew| |m` l`t`ie{f`o| bol pq` ed e|m`w w`qepwa`q/ N| nq |mnq {wea`qq |mb|`}{ibnoq xm~ {`e{i` abo h`| g`||`w int`q xn|m i`qq feo`~ & g`abpq` |m` feo`~ |mb| ~ep abo aeo|weixewjq mbwl`w |mbo |m` feo`~ ~ep abo„| aeo|wei/ Nd x` `}bfno` |m` ba|pbi pq` {`e{i` fbj` ed |m`nw[`wqeobi Gplh`|q x` abo q`` |m` ` a| ed |mnq o`x dw``lef -q`` Dnhpw` 4 xmnam {eeiq lb|b dwef |xew`a`o| w`q`bwam w`{ew|q./ -24) 2>.

; 2; 7; 1; <; 0; 4; 8; =;

Xewa`q|`wqmnw`

Abfgwnlh`qmnw`

Abw

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Meinlb~

Abw`w(q gw`bj@lpab|neo

Dwn`ol $ dbfni~

[pgina |wboq{ew|

[`wqeobi bqqnq|bo|

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Baa`qq |e i`nqpw`

Pq` ed Nolntnlpbi Gplh`|q -Xewa`q|`wqmnw` $ Abfgwnlh`qmnw`) 7;;=.

Dnhpw` 4 Pq` ed Nolntnlpbi Gplh`|q

\m` Q{w`bl ed [`wqeobinqb|neo

Bi|mephm N xbo| |e {wnfbwni~ `}{iew` |m` nf{inab|neoq ed {`wqeobinqb|neo g`~eol qeanbi abw` n| nqnf{ew|bo| oe| |e dewh`| |mb| x` bw` oexm`w` o`bw bamn`tnoh {`wqeobinqb|neo & g~ bo~ lon|neo & noqeanbi abw`/ ` p{|bj` ed Lnw`a| [b~f`o|q) xmnam g`hbo no 2>>4) xbq b| b{{we}nfb|`i~ 44)=;; no7;;= & xmnam nq b{{we}nfb|`i~ 4% ed |m` qeanbi abw` {e{pib|neo -2>./ No ib|` 7;;> |m` opfg`w ed {`wqeobi gplh`|q -bq lnq|noa| dwef |m`q` Lnw`a| [b~f`o|q hpw`q. nq b| 71);;; -7;./ Bi|mephm |m`q`

hpw`q aepil g` bhhw`hb|`l |m`~ w`{w`q`o| |m` aefgnob|neo ed |xe t`w~ lnq|noa| l`t`ie{f`o|q |mb|mbt` |bj`o {iba` et`w b 2< ~`bw {`wnel/ Hnt`o |m` i`t`i ed {ein|nabi `o|mpqnbqf dew Lnw`a| [b~f`o|qbol Nolntnlpbi Gplh`|q |m`q` w`ib|nt`i~ iex hpw`q fb~ q``f qpw{wnqnoh/

Mex`t`w |mnq qiex wb|` ed amboh` nq i`qq qpw{wnqnoh nd x` |w`b| |m` bamn`t`f`o| ed {`wqeobinqb|neo) oe|bq b fb||`w ed {eina~) gp| bq b |`amoeiehnabi l`t`ie{f`o|/ [einan`q abo g` nf{eq`l bol |m`~ abo g`nf{eq`l rpnaji~ -gp| |mb| le`q oe| f`bo |mb| qpam {einan`q xnii g` ai`bw) aem`w`o| ew ` a|nt` & |m`~

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abo g` q{w`bl t`w~ rpnaji~ {w`anq`i~ b {eina~ abo g` nf{eq`l xn|mep| ambohnoh `n|m`w w`bin|~ ew `t`oe|m`w aeo|wblna|ew~ {einan`q./ Eo |m` e|m`w mbol |`amoeiehn`q) xmnam o``l |e g` nf{i`f`o|`l noewl`w |e `}nq|) |bj` few` |nf` |e q{w`bl bol |m`~ q{w`bl no baaewlboa` xn|m |m` {wnoan{i`q ed |m`ln pqneo |mb| bw` l`qawng`l g~ Weh`wq: bi|mephm bwhpbgi~) no |m` {pgina q`a|ew) |m` qmb{` ed |m`nooetb|neo apwt` fb~ g` `t`o few` o`hb|nt`i~ qj`x`l |mbo no b few` aeff`wanbi ew nooetb|neo&dwn`oli~ otnweof`o| -q`` Dnhpw` 8. -72./

Dbn|m @q|``f @aeoefna W`bin|n`q D`bw

Fbwhnobi Tbip`l Oewfbi O`a`qqbw~[`wa`{|neo

Fe|ntb|neo

® Qnfeo Lp ~/ Bii Wnhm|q W`q`wt`l/

Dnhpw` 8 ` Ln pqneo ed Nooetb|neoq no |m` [pgina Q`a|ew

Nd |mnq nq wnhm| |m`o n| xepil qphh`q| |mb| x` bw` oex eoi~ no |m` `bwi~ q|bh`q ed |m` q`aeol {mbq` ed

|m` nooetb|neo apwt`/ Nl`bq |mb| x`w` eoa` |w`b|`l bq fbwhnobi bol x`w` l`t`ie{`l g~ nooetb|ewqxme x`w` fe|ntb|`l g~ dbn|m oe| `tnl`oa` bw` g`hnoonoh |e g` |w`b|`l bq mnhm q|b|pq nooetb|neoq/Mex`t`w |e fet` eo |e |m` o`}| q|bh` ed |m` nooetb|neo apwt` xnii w`rpnw` |m` oewfbinqb|neo ed |m`nooetb|neo/ Oewfbinqb|neo eoi~ eaapwq xm`o |m` `aeoefna aeq|q ed nf{i`f`o|noh |m` nooetb|neob{{`bw w`bqeobgi`/ Apww`o|i~ fbo~ ieabi bp|mewn|n`q xnii tn`x |mnq fb||`w bq ”po{wet`o„ bol xnii xbn|po|ni e|m`w bp|mewn|n`q qmex |mb| |m` amboh`q abo g` gwephm| bgep| ` an`o|i~/ No blln|neo ieabibp|mewn|n`q xnii ieej |e a`o|wbi het`wof`o| |e pol`wq|bol mex ”q`wnepq„ a`o|wbi het`wof`o| nq bgep||m` {eina~ lnw`a|neo/ N| xepil oe| g` qpw{wnqnoh) hnt`o |m` poxniinoho`qq ed het`wof o| |e gpnil{`wqeobinqb|neo no|e |m` m`bw| ed n|q ibx&fbjnoh bol |m oboanoh ed blpi| qeanbi abw`) nd fbo~ bp|mewn|n`q w`fbno`l qef`xmb| qa`{|nabi bgep| |m` {weq{`a|q dew amboh`/

` apww`o| oboanbi awnqnq nq biqe inj`i~ |e mbt` bo nf{ba| eo |m` q{w`bl ed {`wqeobinqb|neo/ Qef`bp|mewn|n`q fb~ q``j |e pq` |m` no`tn|bgi` ap|q no dpolnoh bq b q{pw |e dbq|`w |wboqdewfb|neo/ Mex`t`we|m`wq fb~ q`` |m` awnqnq bq abiinoh dew few` |wbln|neobi aeq| ap||noh f`bqpw`/ N| nq {eqqngi` |mb| x`xnii q`` |m` l`t`ie{f`o| ed b |xe&{weoh`l {b|m & qef` bp|mewn|n`q {pqmnoh mbwl`w) xn|m e|m`wqdbiinoh gbaj eo eil`w q~q|`fq/

G`~eol blpi| qeanbi abw`

N| nq biqe {eqqngi` |mb| {`wqeobinqb|neo) xmni` gewo no blpi| qeanbi abw`) fb~ ba|pbii~ oe| aef` |efb|pwn|~ no qeanbi abw` b| bii/ Dew |m` nl`b nq biw`bl~ q{w`blnoh |e e|m`w bw`bq/ Eo` no|`w`q|noh`}bf{i` nq {wetnl`l g~ |m` xewj no Qm` `il b| \bige| Q{`anbi Qameei/ M`w` Qm `il An|~ Aepoani)|m` I`bwonoh $ Qjniiq Aepoani -IQA. bol OMQ Qm` `il mbt` xewj`l aieq`i~ |eh`|m`w |e l`t`ie{ bponrp` bol q``fnohi~ t`w~ ` a|nt` w`dewf ed |m` |wboqn|neo {wea`qq dew ~epoh {`e{i` xn|m q`t`w`i`bwonoh ln api|n`q -q`` Dnhpw` =./

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Blpi| Qeanbi Abw`Amnilw`o„q Qeanbi Abw`

Amnil M`bi|m

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Blpi| M`bi|m

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Amnilw`o $ Blpi| M`bi|m

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Dnhpw` = [`wqeobinq`l \wboqn|neo

Qnoa` 7;;8 dbfnin`q mbt` g``o hnt`o3

‧ b qeanbi abw` gplh`|) b m`bi|m gplh`| bol bo blpi| `lpab|neo gplh`| -xm`w` `inhngi`.

‧ qp{{ew|) meq| l xn|mno |m` qameei) |e {ibo |eh`|m`w ew nolntnlpbii~ xn|m |m`nw gplh`|q

‧ w`lpa`l {wed`qqneobi no{p|) wb|neobinqnoh |m` fpi|n{inan|~ ed {wed`qqneobi `}{`w|q btbnibgi`

` w`qpi|q mbt` g``o t`w~ `oaepwbhnoh/ Dbfnin`q bol ~epoh {`e{i` bw` `olnoh |m` ibq| qameei ~`bwxn|m b ai`bw bol {eqn|nt` {ibo bol xn|m dpolnoh bhw``l/ ` ep|aef`q |mb| {`e{i` bw` bamn`tnoh bw`few` {eqn|nt` bol |m` dpolnoh abo g` no|`hwb|`l |e bamn`t` q`oqngi`) ceno`l&p{ qeip|neoq -77./ nq`}bf{i` biqe hnt`q qef` aip` |e |m` ln w`o| {eina~ lnw`a|neoq no xmnam {`wqeobinqb|neo fb~ |wbt`i/No |m` deiiexnoh q`a|neoq N xnii ep|ino` qef` ed |meq` lnw`a|neoq3

Lnw`a|neo 2 & Fbobhnoh aef{i`}n|~ g`||`w

` `}bf{i` dwef Qm` `il mnhminhm|q eo` ed |m` feq| no|`w`q|noh d`b|pw`q ed {`wqeobinqb|neo no

{wba|na`3 n|q bgnin|~ |e qnf{ind~ |m` qeip|neo |e |m` {wegi`fq |mb| eaapw xm`o eo` {bw| ed |m` x`idbw`q~q|`f aeodweo|q boe|m`w/ @bam {bw| ed |m` x`idbw` q~q|`f deapq`q eo b {bw|napibw q`| ed {wegi`fq)gp| q|wphhi`q |e f``| o``lq xm`o |meq` o``lq le oe| o`b|i~ dbii xn|mno |m` gepolbwn`q ed |m`nwq`wtna`/ `w` bw` fbo~ `}bf{i` xm`w` {`e{i` mbt` qpam ”aef{i`} o``lq„3

‧ [`e{i` xme bw` mef`i`qq bw` e `o biqe pqnoh lwphq ew biaemei ew mbt` f`o|bi m`bi|m {wegi`fq

‧ [`e{i` xme aeffn| awnf`q bw` e `o q|wphhinoh xn|m po`f{ie~f`o| bol ln api| dbfni~ anwapfq|boa`q

‧ [`e{i` no {wnqeoq e `o mbt` b f`o|bi niio`qq ew i`bwonoh ln api|n`q

‧ [`e{i` xme bw` q|wphhinoh |e q|b~ b| qameei e `o mbt` fbo~ e|m`w o``lq

[`wqeobinqb|neo m`i{q |e g`||`w qp{{ew| {`e{i` xn|m qpam aef{i`} o``lq g`abpq` n| `obgi`q |m`aef{i`}n|~ ed |m` q`wtna` w`q{eoq` |e g` fnonfnq`l/ Noq|`bl n| deapq`q eo |m` {`wqeo) |m`nw

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{`wq{`a|nt` bol |wn`q |e nl`o|nd~ b {eqn|nt` {b|m |mb| w` a|q |m` o``lq bol l`qnw`q ed |m` xmei`{`wqeo/ N| le`q oe| l` o` |m` {`wqeo bq b ”q`wtna` pq`w„/

` xewj ed |m` Xef`oA`o|w` no Mbindb} w` `a|q |m`q` {wnoan{i`q x`ii/ ` q`wtna`) wpo bolfbobh`l g~ ieabi xef`o -noaiplnoh fbo~ xef`o xme mbt` pq`l n|q q`wtna`q. {wetnl`q {wba|nabim`i{) bqqnq|boa`) `oaepwbh`f`o| bol hpnlboa` |e xef`o xme bw` tna|nfq ed tnei`oa`) no |m` {wnqeoqq~q|`f ew no bol ep| ed f`o|bi m`bi|m q`wtna`q/

Lnw`a|neo 7 & No|`hwb|noh m`bi|m $ qeanbi abw`

` Qm `il fel`i biqe nolnab|`q boe|m`w no|`w`q|noh {eqqngnin|~ & |mb| x` fnhm| et`waef` |m`lntnl` g`|x``o |m` m`bi|m bol qeanbi abw` q~q|`fq/ Dew apww`o|i~ |m` Pon|`l Jnohlef nq popqpbi nombtnoh qpam b qmbw{ lnq|noa|neo g`|x``o |m` m`bi|m abw` q~q|`f -{wetnl`q pont`wqbi qp{{ew|) nq x`iidpol`l bol mbq eoi~ fnonfbi f`boq&|`q|noh. bol b qeanbi abw` q~q|`f -mnhmi~ wb|neo`l) {wetnlnohqp{{ew| |e eoi~ |meq` xme bw` qp an`o|i~ {eew bol qnhonabo|i~ o``l~./ ` lntnlnoh ino` g`|x``o|m`q` |xe q`wtna`q nq egqapw` bol nq e`o l` o`l no |`wfq ed |m` o``l dew b ”f`lnabi no|`wt`o|neo„/

` Qm `il fel`i l`feoq|wb|`q oe| eoi~ |m` ` a|nt`o`qq ed b ceno`l p{ b{{webam gp| biqe mno|q b|qef` ed |m` {eqqngi` {eina~ nf{inab|neoq ed bltboanoh dpw|m`w no |mnq lnw`a|neo/ Dew nd ge|m QeanbiQ`wtna`q bol |m` OMQ ge|m {wetnl` `}ngi` gplh`|q |m`o nolntnlpbiq bol dbfnin`q xnii bol qmepil g`bgi` |e no|`hwb|` |meq` gplh`|q bol q{`ol |m`f `}ngi~/ No {wba|na` |mnq xnii f`bo f``|noh m`bi|mo``lq) bol e `o n| xnii f`bo f``|noh |meq` o``lq few` ` a|nt`i~/ Mex`t`w n| xnii oe| bixb~q{eqqngi` |e qb~ l` o` bo `}{`oln|pw` bq b f`lnabi no|`wt`o|neo & `t`o nd n| mbq {eqn|nt` m`bi|maeoq`rp`oa`q/ nq xnii aw`b|` qnhonabo| {eina~ m`blbam`q & gp| n| xnii biqe e{`o p{ |m` {eqqngnin|~ ed {wefe|noh m`bi|m few` ` a|nt`i~ -dew n| mbq ieoh g``o pol`wq|eel |mb| f`lnabi no|`wt`o|neoq bw`oe| |m` eoi~ xb~ ed nf{wetnoh m`bi|m./ N| fb~ biqe `oaepwbh` {eina~&fbj`wq |e bgboleo |m` m`bi|m&qeanbi abw` lntnl` bi|eh`|m`w/

Lnw`a|neo 1 & Dbfni~&i`l `lpab|neo

Boe|m`w {weq{`a| dew {`wqeobinqb|neo nq |e m`i{ no |m` w`&l`qnho ed |m` lpab|neobi }{`wn`oa`/`w`mbq g``o b ieoh&q|bolnoh aef{ibno| |mb| `lpab|neo nq |ee q|bolbwlnq`l) noqp an`o|i~ deapq`l eo |m`|bi`o|q bol o``lq ed |m` q|pl`o| bol ponfbhnob|nt` no fbjnoh pq` ed xnl`w aeffpon|~ w`qepwa`q/Mef` qameeinoh biw`bl~ l`feoq|wb|`q |m` `oewfepq ab{ban|~ dbfnin`q abo l`feoq|wb|` no i`blnoh)l`qnhonoh bol ewhbonqnoh qpn|bgi` lpab|neo/ Nd lpab|neobinq| bol dbfnin`q aepil xewj |eh`|m`w |m`oi`bwonoh aepil g` |wboqdewf`l/

No Qm` `il |m` IQA dpolnoh nq g`noh pq`l) oe| |e q`ol {`e{i` |e aibqq`q) gp| |e gpnil `lpab|neo boli`bwonoh qp{{ew| no|e t`w~lb~ ba|ntn|n`q/ [`e{i` i`bwo g~ lenoh bol qe qp{{ew|noh {`e{i` |e oce~ o`x `}{`wn`oa`q) |w~ o`x qjniiq) fn} xn|m e|m`w {`e{i` no |m` xewj {iba` ew no |m` xnl`w aeffpon|~ i`blq |e nf{wet`l i`bwonoh/

Dpolnoh dew qameeiq nq biw`bl~ nolntnlpbinq`l) xn|m |m` dewfpib dpolnoh dew qameeiq q`| b| ¡4)4;; {`w~`bw/ nq nq b qnhonabo| bfepo| ed feo`~ bol n| xepil `obgi` 0 {p{niq |e `ohbh` dpii&|nf` qp{{ew|dwef b |`bam`w b| |m` mnhm`q| qbibw~ wb|`/ Qe n| qpw{wnqnoh |mb| q|b {p{ni wb|neq e`o wpo b| 231;/ N|qmbwl oe| |e bqj xm`|m`w |m` ¡2>=);;; {`w ~`bw xmnam nq h`o`wb|`l g~ b aibqq ed 1; aepil oe| g` q{`o|few` ` a|nt`i~/

Lnw`a|neo < & \e|bi [iba`

B depw|m {eqqngi` lnw`a|neo nq biqe {eqqngi`/ Eo` ed |m` feq| nf{ew|bo| nooetb|neoq xn|mno |m`Qm `il fel`i ed {`wqeobinq`l |wboqn|neo nq |m` pq` n| fbj`q ed |m` qameei) bq b a`o|wbi deapq dewi`bwonoh bol qp{{ew|/ ` qameei nq b heel {iba` |e q|bw|) n| nq |m`w` no |m` aeffpon|~) n| nq xm`w`

{`e{i` bw` q{`olnoh |m`nw |nf` bol n| {wetnl`q fbo~ e{{ew|pon|n`q dew aw`b|noh fp|pbi ew {``wqp{{ew|/ N| nq b heel depolb|neobi dewf ed qp{{ew|/

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\ee e `o qp{{ew| nq {wetnl`l g~ {wed`qqneobi q`wtna`q ew q~q|`f |mb| bw` |ee lnq|bo| |e nolntnlpbiqbol dbfnin`q/ ` Xef`oA`o|w` no Mbindb}) no |m` qbf` xb~) e wq b ob|pwbi q~q|`f ed aeffpon|~&gbq`l qp{{ew|/ N| `}nq|q g`abpq` ieabi xef`o depol`l n|) ewhbonq`l n| bol oex wpo n|/ N| nq b hn |e |m`ieabi aeffpon|~/ `q` hn q bw` |ee e `o nhoew`l) |m` t`w~ q`wtna`q bol qp{{ew|q |mb| aeffpon|n`ql`t`ie{ |m`fq`it`q bw` lnqaepo|`l ew w`{iba`l g~ q|bolbwlnq`l q`wtna`q |mb| bw` nf{eq`l eo |eaeffpon|n`q/

` nl`b ed \e|bi [iba` nq |m` nl`b |mb| ieabi aeffpon|n`q fnhm| w`|mnoj |m`nw exo qp{{ew| q~q|`fq)fnhm| w`l` o` mex ieabi w`qepwa`q bw` pq`l/ Noq|`bl ed w`{inab|noh q|bolbwl ob|neobinq`l qeip|neoqaeffpon|n`q aepil aw`b|` ieabi qeip|neoq xmnam gpni| eo |m`nw q|w`oh|mq bol deapq`l eo |m`nwqeip|neoq -7<./ [`wqeobinqb|neo e wq bo nl`bi q`| ed |`amoeiehn`q |e `obgi` b \e|bi [iba` q|wb|`h~ |exewj & g`abpq` n| e wq b `}ngi` dwbf`xewj dew {p||noh w`qepwa`q no |m` mbolq ed an|ns`oq) dbfnin`qbol aeffpon|n`q/ N| biqe `obgi`q dw`qm aeot`wqb|neoq g`|x``o an|ns`oq bol |m` q|b|` bgep| xmb| w`bii~ o``lq |e g` bamn`t`l/

Lnw`a|neo 0 & \b}&g`o`| w`dewf

` ibq| {eqqngi` lnw`a|neo dew {`wqeobinqb|neo nq biqe |m` feq| ambii`ohnoh g`abpq` n| f`boq

ambii`ohnoh |m` apww`o| |b}&g`o| q~q|`f xmnam nq p||`wi~ ob|neobinq`l) biiexq ed oe ieabi lnqaw`|neobol `wblnab|`q bifeq| bo~ {eqqngnin|~ dew `f{nwnabi not`q|nhb|neo ew nooetb|neo/ Mex`t`w{`wqeobinqb|neo oe| eoi~ e wq qef` {eqqngi` e{{ew|pon|n`q |e w`dewf |m` |b}&g`o` | q~q|`f n| biqel`fbolq w`dewf no |mb| q~q|`f/

Eo` ed |m` e{{ew|pon|n`q aw`b|`l g~ {`wqeobinqb|neo nq |mb| |m` WBQ) xmnam xbq l`t`ie{`l |e `obgi`{`e{i` |e g` hnt`o Nolntnlpbi Gplh`|q) aepil g` `}|`ol`l |e fbj` |m` g`o` | q~q|`f ai`bw`w bolqnf{i`w/ ` pq` ed |m` WBQ `obgi`l o``lq |e g` l` o`l g~ boqx`wnoh ai`bw bol egc`a|nt` rp`q|neoqxmnam deapq eo nl`o|nd~noh mex fpam m`i{ qef`eo` o``lq |e bamn`t` |m` o`a`qqbw~ ep|aef`q/ Noblln|neo |m` oboa`q ed apww`o| `}{`oln|pw` abo g` no|`wwehb|`l |e `oqpw` |mb| |m` i`t`i ed dpolnohq`| nq oe| eoi~ dbnw gp| b ewlbgi`/ nq qbf` {wea`qq aepil g` b{{in`l |e |m` |b}&g`o` | q~q|`f bol n|

aepil i`bl |e |m` l`t`ie{f`o| ed eo`) poaeoln|neobi) g`o` | ew [`wqeobi Biiexboa`/ No blln|neo`}|wb&o``lq) |mb| fnhm| g`o` | dwef qef` `}|wb oeo& oboanbi qp{{ew|) xepil g` q`| xn|mno boNolntnlpbi Gplh`| -q`` Dnhpw` >./

NolntnlpbiGplh`|

W`qepwa`Biieab|neo

Q~q|`f

Aeffpon|~

[`wqeobi Biiexboa`

X`idbw` Q|b|`

Q`wtna`q

® Qnfeo Lp ~/ Bii Wnhm|q W`q`wt`l/

Dnhpw` > Nolntnlpbi Gplh`| bol [`wqeobi Biiexboa`

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N| nq oe| {eqqngi` |e et`wq|b|` |m` {ein|nabi ln api|n`q |mb| bw` nom`w`o| no |w~noh |e w`dewf |m` |b}&g`o` | q~q|`f/ Gp| |m` q{w`bl ed {`wqeobinqb|neo xnii a`w|bnoi~ lwbx noaw`bq`l b||`o|neo |e |m`{wegi`fq |mb| bw` {bw| ed |m` apww`o| q~q|`f no xmnam `o|n|i`f`o|q bw` aef{i`|`i~ poai`bw bol xm`w`|m`w` bw` fbo~ {`wt`wq` noa`o|nt`q |mb| `oaepwbh` {et`w|~ bol qeanbi nqeib|neo/ Bq e|m`w {bw|q ed |m`x`idbw` q~q|`f g`hno |e l` o` |m`nw ”g`o` |„ no |`wfq ed b abqm qpf |m`o |m`w` xnii g` noaw`bqnoh{w`qqpw` dew b wblnabi w`tn`x ed |m` xmei` |b}&g`o`| q~q|`f/

Aeoaipqneo

` fel`wo x`idbw` q|b|` xbq l`qnho`l no |m` ~`bwq bwepol |m` Q`aeol Xewil Xbw bol n|qdpolbf`o|bi qmb{` bol q|wpa|pw` mbq oe| g``o w`tnqn|`l no |m` ibq| 8; ~`bwq/ N| nq |nf` |e |mnoj bhbnobgep| |m` ob|pw` ed |m` x`idbw` q|b|` bol |m` l`t`ie{f`o| ed {`wqeobinqb|neo fb~ g` eo` dewa` |mb|fb~ i`bl |m` |m` {wea`qq ed w`dewf bol w`l`qnho |mb| nq oex o`a`qqbw~/

^`| {wehw`qq eo {`wqeobinqb|neo) `t`o xn|mno blpi| qeanbi abw`) nq oe| hpbwbo|``l/ ` o`a`qqbw~ amboh`q bw` aef{i`} bol xnl`&wbohnoh no |m`nw nf{ba| bol |m`~ poq`||i` bol ambii`oh` fbo~ `}nq|noh t`q|`l no|`w`q|q xn|mno |m` qeanbi abw` q`a|ew bol g`~eol/ N| nq inj`i~ |mb| no |m` deiiexnoh d`x~`bwq) {bw|napibwi~ no |m` inhm| ed |m` {eew q|b|` ed epw {pginaoboa`q) |m` f`bonoh bol aeoq`rp`oa`

ed {`wqeobinqb|neo xnii aeo|nop` |e g` mnhmi~ aeo|`q|`l/Gp| |m` {ex`w ed {`wqeobinqb|neo xnii aeo|nop` |e in` {wnfbwni~ no n|q nom`w`o| ` a|nt`o`qq/B{{webam`q xmnam fbj` g`||`w pq` ed {`e{i`„q bgnin|n`q) aeffpon|n`q bol ob|pwbi {eqn|nt` fe|ntb|neoxnii bixb~q mbt` qef` bltbo|bh` `t`o xm`o {ein|nabi bol oboanbi anwapfq|boa`q {wet` ambii`ohnoh/[wed`qqneobiq xme xbo| |e xewj few` ` a|nt`i~ no |m` ~`bwq bm`bl) {bw|napibwi~ xm`o gplh`|q bw`|nhm|) xnii aeo|nop` |e }{iew` bol l`t`ie{ |m` |`amoeiehn`q ed {`wqeobinqb|neo/

W`d`w`oa`q

2/ Lp ~ Q/ [`wqeobinqb|neo $ qeanbi cpq|na`/ Cepwobi ed Qeanbi Xewj [wba|na`: 7;2;/

7/ I`blg`b|`w A/ [`wqeobinqb|neo |mwephm {bw|nan{b|neo & b o`x qawn{| dew {pgina q`wtna`q) Ieoleo3L@FEQ: 7;;</

1/ I`blg`b|`w A) Gbw|i`|| C) Hbiibhm`w O/ Fbjnoh n| {`wqeobi/ Ieoleo) L@FEQ: 7;;=/

</ Hibqg~ C) In||i`amnil W/ Lnw`a| {b~f`o|q bol {`wqeobi gplh`|q & {p||noh {`wqeobinqb|neo no|e{wba|na`/ Gwnq|ei) ` [eina~ [w`qq: 7;;>/

0/ Pon|`l Jnohlef/ [p||noh {`e{i` wq|/ MF Het`wof`o|: Ieoleo) MF Het`wof`o|) 7;;8/

4/ @ohibol/ L`{bw|f`o| ed M`bi|m/ Xewjnoh |e {p| {`e{i` wq|: Ieoleo) L`{bw|f`o| ed M`bi|m:7;;>/

8/ Lp ~ Q/ Poieajnoh |m` Nfbhnob|neo/ Ieoleo) Amena` [w`qq: 2>>4/

=/ Lp ~ Q/ J`~q |e An|ns`oqmn{/ Gnwj`om`bl) [bwblnhf: 7;;1/

>/ [eii A) Lp ~ Q) Mb||eo A) Qbol`wqeo M) Wep|i`lh` F/ B w`{ew| eo No Aeo|wei„qwq| {mbq`7;;1&7;;0/ Ieoleo) No Aeo|wei [pginab|neoq: 7;;4/

2;/ Lp ~ Q) Dpi|eo J/ Qmepil x` gbo gwej`wbh`5 Qm `il) A`o|w` dew X`idbw` W`dewf: 7;;>/

22/ Lp ~ Q/ Nolntnlpbi gplh`|q3 |wboqdewfnoh |m` biieab|neo ed w`qepwa`q dew abw`/ Teipf` 21/Cepwobi ed No|`hwb|`l Abw`: 7;;0/

27/ [eii A) Lp ~ Q `ln|ewq/ B w`{ew| eo No Aeo|wei„q Q`aeol [mbq`/ Ieoleo) No Aeo|wei [pginab|neoq37;;=/

21/ Nolntnlpbi Gplh`|q @tbipb|neo O`|xewj -NGQ@O./ @tbipb|neo ed |m` nolntnlpbi gplh`|q {nie|{wehwbff` & obi w`{ew|/ ^ewj) Qeanbi [eina~ W`q`bwam Pon|: 7;;=/

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2</ @ohibol/ Oew|mbf{|eoqmnw` Aepo|~ Aepoani/ nq |nf` n|q {`wqeobi/ Oew|mbf{|eo)Oew|mbf{|eoqmnw` Aepo|~ Aepoani: 7;;=/

20/ [`bj F) Xb|`wq C/ F~ gplh`|) f~ amena`/ Ieoleo) An|~ ed Ieoleo: 7;;=/

24/ [n||q C) Qebt` T) Xb|`wq C/ Lenoh n| ~epw xb~/ Xewa`q|`w) Xewa`q|`wqmnw` Aepo|~ Aepoani: 7;;>/

28/ [eii) A/ J`oo`l~) C) Qbol`wqeo M/ No aeffpon|~) Q|eaj{ew|) MQB [w`qq: 7;;>/

2=/ Mbh`i C) Q``i~ Gwexo C/` eoi~ qpq|bnobgi` `lh`/ Geq|eo) Mbwtbwl Gpqno`qq [w`qq: 7;;0/

2>/ Mb~ F) Xb|`wq C/ Q|``wnoh f~ exo aepwq`/ Abfgwnlh`) Abfgwnlh`qmnw` Aepo|~ Aepoani: 7;;>/

7;/ Dnhpw`q dwef 7;;= bw` |bj`o dwef Mboqbwl„q Xwn||`o Boqx`wq dew >|m Oet`fg`w 7;;>

72/ Dnhpw`q hb|m`w`l dwef eoino` lb|b b|m||{3 no&aeo|wei/ewh/pj -baa`qq`l 24|m Oet`fg`w 7;;>.

77/ Weh`wq @F/ Ln pqneo ed nooetb|neoq/ Dnm `ln|neo/ O`x ^ewj3 Dw`` [w`qq: 7;;1/

71/ Aex`o B/ [`wqeobinq`l \wboqn|neo) Qm `il) A`o|w` dew X`idbw` W`dewf: 7;2;/

7</ @ohibol/ I`bl`wqmn{ A`o|w` dew Ieabi Het`wof`o|/ \e|bi [iba`/ Ieoleo) L`{bw|f`o| ed Aeffpon|n`q bol Ieabi Het`wof`o|: 7;;>/

Dp|pw` ed [`wqeobinqb|neo

® Qnfeo Lp ~/ Bii Wnhm|q W`q`wt`l/

Dnwq| {pginqm`l >|m B{wni 7;2;/

Oe {bw| ed |mnq {b{`w fb~ g` w`{welpa`lno bo~ dewf xn|mep| {`wfnqqneo dwef |m`{pginqm`w `}a`{| dew |m` rpe|b|neo ed gwn`d {bqqbh`q no w`tn`xq/

[pginqm`l g~ |m` A`o|w` dew X`idbw`W`dewf) Qm` `il PJ/

A`o|w` dew X`idbw` W`dewf

\m` Rpblwbo|) >> [bwjxb~ Bt`op`

[bwjxb~ Gpqno`qq [bwj

Qm` `il) Q> <XH

;22< 702 ;77=

;887> 887> <2

xxx/a`o|w`dewx`idbw`w`dewf/ewh

blfnoKa`o|w`dewx`idbw`w`dewf/ewh

Oe|`q2 Ewnhnobii~ no 7;;< xm`o No Aeo|wei xwe|` |m`wq| gwnoh {b{`wq dew het`wof`o| eo |mnq nl`b |m` aeoa`{| xbq obf`lbo ”Nolntnlpbi Gplh`|„/ Xm`o |m` het`wof`o| g`hbo {nie|noh Nolntnlpbi Gplh`|q no 7;;0 n| biqe w`fet`l fpam ed |m`l` on|neo qpwwepolnoh |m` |`wf ”Nolntnlpbi Gplh`|„ bol biqe qephm| |e pq` |m` {nie|q |e |`q| bo blln|neobi {we{eqn|neo &|mb| lnt`wq` dpolnoh q|w`bfq aepil g` pq`dpii~ no|`hwb|`l/ B| |mnq {eno| No Aeo|wei xbq noq|wpa|`l g~ q`onew antni q`wtbo|q|e q|e{ pqnoh |m` |`wf ”Nolntnlpbi Gplh`|„/ No Aeo|wei |m`w`dew` w`obf`l |m` aeoa`{| b ”[`wqeobi Gplh`|„/ G~ 7;;8) xn|m|m` Nolntnlpbi Gplh`| [nie| [wehwbff` q|wphhinoh |e l`int`w fpam {wba|nabi {wehw`qq & {bw|napibwi~ eo dpolnohno|`hwb|neo & |m` |m`o cponew fnonq|`w Ntbo I`xnq bol i`bl`wq dwef Bqqeanb|neo ed Lnw`a|ewq ed Blpi| Qeanbi Q`wtna`q-BLBQQ. bhw``l |mb|) bq |m`w` xbq w`bi bol {eqn|nt` {wehw`qq xn|mno |m` No Aeo|wei {wehwbff`) |m`~ xepil qp{{ew| b{eina~ xmnam {wefe|`l ”[`wqeobi Gplh`|q„/ nq nq xm~ [`wqeobi Gplh`|q) oe| Nolntnlpbi Gplh`|q) mbt` g`aef` a`o|wbi |e[p||noh [`e{i` Dnwq| -0./ nq biqe xm~) bq bo ba|ed {eq|&mea wb|neobin|~) Nolntnlpbi Gplh`|q bw` oex pq`l |e w`d`w |e”no|`hwb|`l {`wqeobi gplh`|q„ g~ |m` L`{bw|f`o| ed M`bi|m/ Mex`t`w n| nq oe| ai`bw xmnam pqbh` xnii ”q|naj„ {bw|napibwi~ bq)xm`o ~ep Heehi` ”Nolntnlpbi Gplh`|q„ n| |`olq |e {wetnl` fpam few` w`inbgi` w`qpi|q/

7 N| nq {eqqngi` |e mbsbwl qef` `}{ibob|neoq dew |m`q` tbwnb|neoq/ Dew `}bf{i` |m` NGQ@O W`{ew|„q qbf{i` aeo|bno`l bibwh` opfg`w ed {`e{i` xme mbl g``o {w`tnepqi~ pqnoh Lnw`a| [b~f`o|q -21./ Lnw`a| [b~f`o| dpolnoh mbq |~{nabii~ g``oq`| b| t`w~ iex i`t`iq aef{bw`l |e |m` aeq|q ed e|m`w q`wtna`q/ nq xepil |`ol |e l`{w`qq bo~ w`lpa|neo no aeq|/ Few`et`wn| nq oe| ai`bw |mb| bii ieabi bp|mewn|n`q xn|mno |m` 21 qbf{i` qn|`q x`w` ba|pbii~ |`q|noh |m` qbf` fel`i ed NolntnlpbiGplh`|q & |mnq fbj`q n| qef`xmb| ln api| |e no|`w{w`| |m` f`bonoh ed fpam ed |m` lb|b xn|mno |m` NGQ@O w`{ew|/ N| nqbiqe nf{ew|bo| |e oe|` |mb| qef` ed |m` ` an`oa~ i`t`iq xnii tbw~ no {we{ew|neo |e |m` few` ew i`qq wblnabi b{{webam ed

|m` ieabi bp|mewn|~ |e l` onoh |m`nw exo `o|n|i`f`o| i`t`iq/ Oe|` biqe |mb| |m` lb|b dwef |m` [mbq` Eo` W`{ew| ->. lb|b nqeoi~ {bw|nbi bol lb|b mbq g``o `}aipl`l dwef qn|`q xme lnl oe| {wetnl` lb|b `obginoh b w`inbgi` ”g`dew` bol b `w„ hpw`/