Future of Digital - how to create magic for customers - conference keynote speaker
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• Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School The Truth about our Digital Future and how small things will create huge magic
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Transcript of Future of Digital - how to create magic for customers - conference keynote speaker
• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School
TheTruthaboutourDigitalFutureandhowsmallthingswillcreatehugemagic
Ins7tu7onalBlindness-beyonddata
One word will dominate all
FUTURE
• ClicktoeditMastertextstyles
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But many trends changing more slowly
than people think
Cash growing - bank branches continue - music,
fashions, trains, planes, hotels, homes, furniture
shops, fast food and supermarkets very similar
Robots in Factories only 7% pa 92,000-170,000 2000-2012
REALITY CHECK
3D scans - 3D printing
One word will dominate all
FUTURE
The future is aboutEMOTION
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80%lostinseconds
Up to 70% of sales of new convenience
stores from people who live <800 metres away
Pop-uppagesPaidlis4ngsSMSadvertsYouTubeAds
AutoplayVideosFillformtogainaccess
Most online sales will be MOBILE
remote control to our lives
Loca4onMarke4ngandMessaging
TescosentSMSmessagesto25-34-yroldwomeninwalkingdistanceofastore,offering
£5discountvouchers
40,000walkedintostore
Instant information
10bnvideoviewsadaySnapChat
8dressesindifferentsizeandcolourdeliveredto
home
Over4000roadhauliersinEU
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MobilePayment
Mobiledevicesalreadyusedtomakepaymentsofover$640bnpa-growing40%annually
40%ofKenya’seconomyisnowcarriedoutusingm-PesaplaTormalone-e-walletlikeEZ-Cash
>65%spend>65yearsold>1billion>60by2020
WearableHealthDeviceswillbealmost
universal
16yearsofcontracep4vesonsinglechip
Internet of Things
Mostpa4entswillhavemoredatathantheirphysiciansabouttheircondi4on
$12bn security, control, monitoringhome automation market by 2018
90% all global data
generated in last 2 years
BigDataandLi\leData
Little Data often matters
most
Predicting Failures
Predic4ngeventsinoilrigs,fiberop4ccables-eventennis
Self-diagnosing and healing
Predicting Fraud
WebofThings-BigData-Cloud-Robo4cs-AI>440mpeople’sdetailslostinsinglea\ack
180bnspamemailsaday600mnewviruses,malware,trojansayear70%largecorpora4onshavebeenhacked
100,000a\acksanhouronUSNavyParalysisofEstoniagovernmentin2007
WorriesaboutUS,Russia,Chinapenetra4onofweb/cloudfollowingPrismHackingcostUS$1bnin2015
Summary:Emo4oniskeytounderstandingfutureofdigitalandwiderfuture,andsmallthingscancreatehugemagic
• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School
AGlimpseintotheDigitalFutureSeizingopportunityandmanagingrisk
