Future of Adland - #FutureOfDigital Nov 2014

FUTURE OF ADVERTISINGDAMIAN DAMJANOVSKICO-FOUNDER, COMMON VENTURES

FUTURE OF ADVERTISING

MAKE PEOPLE BUY SH*T THEY DON’T WANT, WITH MONEY THEY DON’T HAVE, TO IMPRESS PEOPLE THEY DON’T KNOW

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PERSUASION

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IT’S ALL ABOUT

AND CHANGE


MEAT + CHEMICALS

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WE’RE ALL JUST SACKS OF

TRYING TO MAKE OUR WAY IN THE WORLD

FUTURE OF ADVERTISING 5


SO WHAT’S THE FUTURE FOR ADVERTISERS?

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MORE

MORE

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QUASI-SCIENCEY MARKETING TERMS

MORE

MORE

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BALKANISATION OF MEDIA CHANNELS

MORE

LESS

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TALK ABOUT “BIG DATA”


LESS “FREE” SOCIAL

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LESS GLASS

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LESS VR

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MORE WEARABLES

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MORE

MORE

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CONFUSION OVER CONTENT MARKETING


MORE ONE-OFF STUNT-TECH

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MORE HOME-GROWNTECH

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MORE PRODUCT PERSONALISATION

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MORE EXPERIMENTALDEVICES

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MORE INTEGRATEDMULTI-CHANNEL CAMPAIGN THINKING

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MORE INTEGRATEDMULTI-CHANNEL CAMPAIGN THINKING

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FUTURE OF ADVERTISING 23

MORE

MORE

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TRAINING AND KNOWLEDGE REQ.


SO WHAT’S THE FUTURE FOR ADVERTISING AGENCIES

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STORIES

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BACK TO SIMPLER

TOLD WELL


OVER-ENGINEERED

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DECLINE OF THE

MULTI-PLATFORM ECOSYSTEM CAMPAIGN


ADLAND PRODUCTS

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THE NEW WORLD OF

AND BRANDS BEING BORN IN AGENCY


ACCELERATING

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TECHNOLOGY CHANGE IS

AND WILL CONTINUE TO


CREATIVE

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THE RISE OF THE MULTI-TALENTED

/ TECH / DESIGNER / WRITER


SO HOW DO WE MANAGE THE FUTURE

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RENAISSANCE

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HIRE MORE

PEOPLE


CORE IDEA

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START FROM THE

AND WORK OUTWARDS


CLARITY

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SIMPLICITY BREEDS


QUESTIONS

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THANK YOU.

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Marketing