Fundraising presentation 2014

FundraisingNEW APPROACHES TO FUNDRAISING @ DCC

Initial QuestionsNEW APPROACHES TO FUNDRAISING @ DCC

Initial Questions What is DCC currently missing, even within our current

fundraising strategy? What new opportunities/ approaches might DCC want

to explore and invest in for the future? What are the preferred giving, communication and

engagement channels for each generation? How can DCC engage Gen X & Y in giving? How can DCC start to access wealth from the wider

Davis community to support its mission?

What We’ll CoverNEW APPROACHES TO FUNDRAISING @ DCC

1.Generational differences in Giving, Communication and Engagement

2.Twelve Recommendations for DCC to consider3.Recommended Next Steps

Generational Differences in GivingNEW APPROACHES TO FUNDRAISING @ DCC

Matures (68+)

Early experiences of money & stewardshipTrained from childhoodNickels/dimes in the milkbox

Likeliest to be pledgers and tithers Giving is a public responsibility, a necessity High level of trust in the church Meaning of money: Money=Security Stewardship descriptors = sacrifice and commitment

Boomers (49-67)

Early experiences of money & stewardshipSpotty training in stewardship of moneyUpward mobilityGrowing disparity between rich & poor

50/50 likely to be pledgers and tithers Giving is a personal option, not a public necessity Distrust of the church Meaning of money: Money=A Tool Stewardship descriptors = distrust

Gen X (33-48)

Early experiences of money & stewardship Little to no training in stewardship of money Television advertising (redefined scope of perceived affluence) Growing disparity between rich & poor

Not likely to be pledgers and tithers Giving is a personal option, not a public necessity Will trust the church if it does what it says its going to do, tells

the truth, and demonstrates impact. Mission must follow money Meaning of money: Money=A Tool. Stewardship descriptors = ignorance

MATURES 68+

88% in this generation give an average of $1,367/yr across 6.2 charities

Generational Differences*

*Blackbaud "The Next Generation of American Giving" 2013

BOOMERS 49-67

72% in this generation give an average of $1,212/yr across 4.5 charities

GEN X 33-48

59% in this generation give an average of $732/yr across 3.9 charities

GEN Y 18-32

60% in this generation give an average of $481/yr across 3.3 charities

MATURES GIVING (68+)


BOOMERS GIVING (49-67)


GEN X GIVING (33-48)


GEN Y GIVING (18-32)


Preferences in GivingNEW APPROACHES TO FUNDRAISING @ DCC

MATURES PREFERENCES (68+)


BOOMERS PREFERENCES (49-67)


GEN X PREFERENCES (33-48)


GEN Y PREFERENCES (18-32)


Media HabitsNEW APPROACHES TO FUNDRAISING @ DCC

MATURES MEDIA HABITS (68+)


BOOMERS MEDIA HABITS (49-67)


GEN X MEDIA HABITS (33-48)


GEN Y MEDIA HABITS (18-32)


Key Findings: Generational GivingNEW APPROACHES TO FUNDRAISING @ DCC

KEY FINDINGS: Generational Giving

A multi-channel approach (direct mail, email, online, mobile) is important to develop so that all generations are reached and engaged

Matures: Continue use of direct mail and tithing to engage. Planned Giving is still important

Boomers:

Utilize websites for giving Direct mail is almost as equally important to Boomers as the website Boomers represent 1/3 of all adults who give, but contribute 43% of

all dollars donated.

KEY FINDINGS: Generational Giving

Gen X & Y: Bad News: Gen Y does not really give to places of worship Gen X & Y are socially-conscious shoppers Gen X & Y give online and via mobile Stories, especially video, are important Accountability and transparency are absolutes Gen X & Y want to share who they support with others online Peer-to-peer fundraising and crowdfunding

Have we been doing the wrong thing, really well, for the past 30 years?NEW APPROACHES TO FUNDRAISING @ DCC

Inspires Matures

Inspires Boomers/ Gen

X1. Session projects coming year’s budget (draft budget)

2. Interprets budget to congregation

Newsletter articles, Minutes for Mission, Letters, Brochures

Stewardship Sunday and Sermon

Pledge Cards distributed in church, by mail, electronically

3. Pledge cards returned by due date

4. Pledge cards totaled and budget adjusted; dedication Sunday

5. Following year, process repeated

12 Recommendations for Davis Community ChurchNEW APPROACHES TO FUNDRAISING @ DCC

12 RECOMMENDATIONS FOR DCC

1. Invest in a donor-centric model of development and target

2. Spend time & resources to understand and engage our donors

3. Develop and implement a planned giving program

4. Invest in technology and nurture our Boomer & Gen X/Y donors

5. Consider incentivized giving to engage the wider community’s wealth

6. Empower the congregation and community to fundraise for us

12 RECOMMENDATIONS FOR DCC

7. Unbundle the DCC budget

8. Reverse the budget equation

9. Think Hyper-Local and Personal first, then National/International

10. Show the ROI

11.Develop a partnership with Davis Downtown

12.Invest in social enterprises

RECOMMENDEDNEXT STEPSNEW APPROACHES TO FUNDRAISING @ DCC

RECOMMENDED NEXT STEPS

1. Consider enlisting the services of Blue North Strategies

2. Form a new committee to study fundraising and return to Session with recommendations

BONUS!!Some tech stuffNEW APPROACHES TO FUNDRAISING @ DCC

Instead https://instead.com/

Micro-donation app that leverages everyday purchases

Change Heroes http://changeheroes.com/

Fundraising site that capitalizes on peer-to-peer interaction. The formula used is: $3.33/day x 3 months x 33 friends = ~$10,000

Check-in For Good https://checkinforgood.com/

Every time you get coffee, eat out, catch a game or visit a participating retailer, a simple check-in generates a micro-donation to a great cause.

Charity Miles http://www.charitymiles.org/

Earn money for your charity when you walk, run or bike

One Today https://onetoday.google.com/

Micro-donation app that allows individuals to contribute $1.00/day to projects or charities

https://instead.com/

http://changeheroes.com/

https://checkinforgood.com/

http://www.charitymiles.org/

https://onetoday.google.com/

Donate A Photo http://www.donateaphoto.com/

For every photo you share, Johnson & Johnson donates $1 to a cause you want to help

Budge http://www.thebudge.com/

An app where you can challenge your friends to, well… anything. The loser makes a donation to charity.

Give Mob http://www.givemobapp.org/

Allows individuals to give via text (no credit card needed)

Shout for Good https://shoutforgood.com/

Micro-donation app and website, similar to Instead.

Plus 3 https://www.plus3network.com/

http://www.donateaphoto.com/

http://www.thebudge.com/

http://www.givemobapp.org/

https://shoutforgood.com/

https://www.plus3network.com/

Fundraising presentation 2014

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