Fundraising on the Web: It's more than just a birthday wish!
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Transcript of Fundraising on the Web: It's more than just a birthday wish!
![Page 1: Fundraising on the Web: It's more than just a birthday wish!](https://reader035.fdocuments.in/reader035/viewer/2022062513/5557aba8d8b42a4a5d8b4e4d/html5/thumbnails/1.jpg)
Fundraising on the Web
It’s more than just a “birthday wish”
Non-hype tips, tools, & best practices
Marc A. Pitman, The Fundraising Coach, www.fundraisingcoach.com
Twitter: @marcapitman
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Does online fundraising look like this?
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Bad social media
Don’t be this guy
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Better social media
DO be this guy
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Is this a passing fad?
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Is this a passing fad?
![Page 7: Fundraising on the Web: It's more than just a birthday wish!](https://reader035.fdocuments.in/reader035/viewer/2022062513/5557aba8d8b42a4a5d8b4e4d/html5/thumbnails/7.jpg)
Is this a passing fad?
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Is this a passing fad?
![Page 9: Fundraising on the Web: It's more than just a birthday wish!](https://reader035.fdocuments.in/reader035/viewer/2022062513/5557aba8d8b42a4a5d8b4e4d/html5/thumbnails/9.jpg)
Is this a passing fad?
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How to raise less money
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How to raise less money1. Don’t have a website
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How to raise less money1. Don’t have a website
– Having a cluttered site
– Having your email at “Gmail” on your business card
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The Big Red Fez
Web– Where's the banana?
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What’s the ONE thing they want you to do?– Buy a car?
– Read a horoscope?
– Bet?
– Find singles?
CONFUSING
Yahoo! - where’s the banana?
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What is Google’s ONE thing they want you to do?
Google - where’s the banana?
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Great nonprofit website for FR
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Great nonprofit website for FR
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Great nonprofit website for FR
![Page 19: Fundraising on the Web: It's more than just a birthday wish!](https://reader035.fdocuments.in/reader035/viewer/2022062513/5557aba8d8b42a4a5d8b4e4d/html5/thumbnails/19.jpg)
Great nonprofit website for FR
![Page 20: Fundraising on the Web: It's more than just a birthday wish!](https://reader035.fdocuments.in/reader035/viewer/2022062513/5557aba8d8b42a4a5d8b4e4d/html5/thumbnails/20.jpg)
Great nonprofit website for FR
![Page 21: Fundraising on the Web: It's more than just a birthday wish!](https://reader035.fdocuments.in/reader035/viewer/2022062513/5557aba8d8b42a4a5d8b4e4d/html5/thumbnails/21.jpg)
Great nonprofit website for FR
![Page 22: Fundraising on the Web: It's more than just a birthday wish!](https://reader035.fdocuments.in/reader035/viewer/2022062513/5557aba8d8b42a4a5d8b4e4d/html5/thumbnails/22.jpg)
How to raise less money1. Don’t have a website
2. Dissing your geek fans
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How to raise less money1. Don’t have a website
2. Dissing your geek fans
3. Keeping people on Facebook
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People give more on your site Study by Network4Good and TrueSense
Marketing
Giving on– Charity website: start at the highest level &
give the most over time
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People give more on your site Study by Network4Good and TrueSense
Marketing
Giving on– Charity website: start at the highest level &
give the most over time– Giving portals: started lower & gave less over
time
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People give more on your site Study by Network4Good and TrueSense
Marketing
Giving on– Charity website: start at the highest level &
give the most over time– Giving portals: started lower & gave less over
time – Social giving opportunities: gave the least
initially & added little afterward
![Page 27: Fundraising on the Web: It's more than just a birthday wish!](https://reader035.fdocuments.in/reader035/viewer/2022062513/5557aba8d8b42a4a5d8b4e4d/html5/thumbnails/27.jpg)
How to raise less money1. Don’t have a website
2. Dissing your geek fans
3. Keeping people on Facebook
4. Letting graphic designers have final say
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All these keywords are unsearchable
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How to raise less money1. Don’t have a website
2. Dissing your geek fans
3. Keeping people on Facebook
4. Letting graphic designers have final say
5. Playing it safe
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You will make mistakes
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But it’s how you handle it that counts
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Online tools keep multiplyingWhere would you seek funds?
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Online Fundraising Success
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Organize like it’s an event1. Organizing committee
2. Sponsors
3. A set of deadlines
Commit to three years
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www.GiftRangeCalculator.com
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Preach to the choir1. Keep the inner circle engaged
2. Give them specific tasks, actions, missions
3. Use everything: calls, webchats, secret FB groups
Keep the inner core active
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Epic Changes “misisons”When I was added to the Epic Change
“Show Mama Some Love” group by John Haydon, I saw this image
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Strut your stuffSocial media isn’t for the bashful! Show people who’s involved
1.Social Proof
2.Facebook box | Google Connect | YouTube videos
Use a mix of both choir and cause
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Recording Skype CallsHere are some Skype calls I recorded
for Twestival. Slightly edited versions made it up on YouTube for Twestival organizers
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Mix it upUse multi-channel engagement
1.Email – collect address, make sign up easy, make emails helpful
2.FB – have a page, integrate Causes if you want
3.Twitter hashtag – put tweets on site
4.YouTube – donors & nonprofit channel
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Sample event page - Twestival
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Report back1. Thank everyone!
2. Track everything– $
– Donors/volunteers
– Interactions
– Missions completed (maybe earn badges?)
ANYTHING – and share through all channels
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Epic change John Haydon video
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Bad social media
Don’t be this guy
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Better social media
DO be this guy
![Page 46: Fundraising on the Web: It's more than just a birthday wish!](https://reader035.fdocuments.in/reader035/viewer/2022062513/5557aba8d8b42a4a5d8b4e4d/html5/thumbnails/46.jpg)
Give me your card for– a free copy of $100,000
Guide to Email Solicitation e-course
– and a copy of these slides
Free blog, articles, book reviews, and more at FundraisingCoach.com