BCHA Fundraising Committee

Projections vs. Actuals - May 1, 2019 - April 30, 2020Fund Budget Actual - thru 3/25 Donation Report

Spur 42,000 $58,000 +

Online Giving (Facebook) 0 $7,000 + ($6,400 of this done in Oct-Dec end-of-year campaign!)

Trails Forever Fund 13,500 $8,600 +

Corporate Sponsorships 10,000 0

Sponsors/Advocacy Partners 15,000 $2,754

Grants 30,000 0

Legacy 70,000 $23,445

***All figures are approximate***

WE DID GOOD, BUT WE CAN DO BETTER!

Fund Comparison

Accomplishments● Successful end of year campaign● Giving TrailsDay (12/3/19) promoted and successful● Solicited, received and highlighted videos/stories/pictures from our members for impact stories - This is ongoing - so

KEEP ‘EM COMIN’!● Chair letters successful● E-mail blasts created and disseminated, keeping our members informed● Google calendar created specific for fundraising posts and tasks● Regularly scheduled monthly fundraising committee calls● Corporate sponsor solicitations went out to about 100 recipients via e-mail specific for Education Comm● Created detailed communication plan● Updated online FR folder - catalogued correspondence, plans, etc., for ease of future volunteers

See details on next couple slides and what we learned

Accomplishment: What we learned:Fall Letter expanded to entire membership Good response - largest source of donated

funds for BCHA - Higher than budgeted,largely due (I think) to constant comm withmembers

Folks like to read about us; keep it up, eithere-blasts, print or social media

Did work on failed monthly transactions;some success; really need to market monthly giving

Thanks to Steve and his crew for this support

100 letters went out, specifically targetingfunds for Education Committee; no bites.Need more personal, consistent contact, not just mass mailings - will take time (years) to develop relationships

Consistent fundraising articles in quarterly BCHA newsletters

TFF - Run its course? Absent a subchair, most of year

Had Legacy back off a bit to ensure short term FR is not affected

Corporate Sponsors

FACEBOOK: Partnered with Media/Marketing Success; need more social media contact; alle-mail blasts created by FR, so HQ could justcopy and paste for e-mails member-wide

Accomplishment: What we learned:Implemented e-blasts for end of year campaign No $ needed, all online; need more support

for year-round implementation

Giving Tuesday campaign More engaged donors; ability to upgrade theirdonations; donations outside of membershipwhen solicited online

Expand audience to non-members through FB, Instagram, Twitter and website followers Ease of donations on website needs attention;

support increased donations and reach more into non-member community

Communications plan created/still needs to be implemented organization wide Planned timing of communications from

various parts of BCHA would benefit all committees

● Streamline donor information - donor management system software being evaluated for possible purchase andimplementation

● Implement and follow through with communication, marketing and strategic plan● Streamlining donate page on website - w/b part of DMS - It’s way too complicated and frustrating to donate on the

website or change a donation currently● Promote employer match for donations - w/b part of DMS● Getting shelf ready projects from all committee chairs for grant searches - BCHA will search, apply and be fiduciary -

FL and CO were the only states to submit projects, need more● Google calendar underway for 2020● Worked with Investment Policy Task Force to create plan to invest Legacy funds for future BCHA operational access

- resolution brought to the NBM for review and approval; approved to send to NBM● Grants - developed a grant search form for folks to use to enable us to strategically search for appropriate grants● Communication plan for fundraising, membership, etc.● Communication calendar for targeted e-blasts year long - to include all committees and Randy’s schedule

Currently Underway

Goals● Create a plan for the future of fundraising - the 30,000 foot view so to speak● More Online Campaigns - National Trails Day, National Public Lands Day, Giving Tuesday● Implement December/Holiday/End of Year Chair Letter● Invest Legacy to earn more returns● Implement Partner Sponsor(s) - big name, a truck brand, a trailer brand, Carhart, etc.● Lock in some solid grant funding/foundation moneys● Need at least two more strong committee members - one being a grant writer to spread the wealth!● BCHA credit card? Tax on horse feed? License plate? Affinity program - round up to the nearest dollar at your local

Big R or feed store?● Do YOU have ideas? Then you need to be with us on this committee

The next several pages are samples of a communication plan and calendar for committees to implement targeted e-mail blasts to

our members to inform of current events, benefits, and just general BCHA happenings.

2020-’21 Fundraising BudgetIncome:Monthly Giving (Promote funds to BCHA) - $7,500 Spur - $55,000Grants/Sponsors - $8,000Legacy - $20,000Online Campaigns - $15,000NBM Facebook Fundraising Challenge - $5,000Chapter Challenge - $5,000

Expenses:Spur Letters/Spring, Fall, End of Year Letters - $8,500 Grant Chasers - $1200Monthly Giving - $500Facebook Challenge - $500New Programs Development - $2,000Legacy Fund - $1,500

$500 - Postage, paper, envelopes - planned giving/bequests solicitations $1,000 - Card/Bookmark insert for BCHA brochures - Planned Giving/Bequests

Total FR Budget

2020-2021$14,200

Total FR Income

2020-2021$115,500

BCHA FundsMonthly Giving - No matter your budget, anything can be arranged, from $5 to $500 per month. Set it up and forget about it.

Spur - Our fall and spring letters are a major part of our program and will be continued, highlighting what BCHA is working on and current events.

Legacy - Donations can be made to this fund any time. Leave a bequest. Once $500,000 is reached the principal up to a certain amount can be used for BCHA operating, while investing and capitalizing on the rest.

Online Giving/Campaigns - Nat’l Trails Day, Nat’l Public Lands Day, Giving Tuesday

BCHA Challenges - State/Chapter Challenge

Grants - Stipend to grant chaser

Steve’s Presentation on Legacy (10 mins)See Legacy PP at end of this report - focus is on bequests/planned giving; donations can be made to this fund any time.

Handouts will be disseminated electronically to all national directors.

Facebook Challenge to ALL NBMs - Freddy (10 mins)

Do birthday fundraisers via FB, all proceeds going to BCHA

Incentive for highest 2020-’21 earner:

- Free 2021 NBM registration for two of your state’s national directors

***See step by step Facebook challenge at the end of this presentation***

Handouts/link going out to all national directors

50th Anniversary History Book - 2023 (5 minutes)Professionally written and bound “coffee table” type of book on the history of BCHA and celebrating 50 years - huge accomplishment.

Contact Tif to help, spearhead or put in touch certain folks to help with this important and impressive achievement.

Planning needs to start now.

plan is to have the book hardbound, soft bound, for sale, all proceeds to benefit BCHA.

RAISING THIS ...

HELPS US KEEP THIS OPEN

WE NEED YOUSEEKING COMMITTEE MEMBERS

★ PAY IS GREAT★ BENEFITS ARE PHENOMENAL★ THERE IS NO SHORTAGE OF GRATITUDE AND ACCOLADES