How to Launch a Social Fundraising

CampaignDave Boyce, CEO, Fundly

$300 Billiondonated by individuals each year in the US

Source: 2008 Chronicle of Philanthropy

People ask People for Money.

Giving is Moving Online

13%35-55%

2010 giving

2010 growth rate

Source: 2010 Blackbaud, 2010 Giving USAn.b.: “large” non-profits growing online giving at 55%

online giving

Socialchanges

everything…

The tapper tapped

the rhythm

of a well-known

song

The listener tried to guess the song

3120only

of

What does this have to do with Social Fundraising?

Social Fundraising is Viral Storytelling

Friends asking friends to join them in supporting a cause they care about.

Ingredients

• A compelling story• A specific goal• A bite-sized ask• A benefit• Zealots• An easy way to spread the

word

Help us prepare locally for natural disasters

We’re on our way to our goal!

Give an earth-quake victim a place to sleep

Your friends are here

Specific goal, specific timeline

The cool kids are here

Personal

Real and up to date

So what can I do Tomorrow?

1. Choose a GOAL: $ and date2. Write down what the money will do:

IMPACT

3. Write down why your donor should give NOW (Matching donation? Expiring option? Deadline?) URGENCY

4. Pick a PLATFORM (don’t build it yourself)

5. Hand-pick your MAVENS

6. ALIGN all channels for the duration of the campaign (web, mail, email)

7. LAUNCH!

You

r S

tory

Text “Fundly” to 77948For a promotional code good for 60 days

free

Good Luck!