Scoop.it sm4 np

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Social Media for Nonprofits: Killer Content in 10 Minutes a Day Presented by: @scoopit @sm4nonprofits

description

What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.

Transcript of Scoop.it sm4 np

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Social Media for Nonprofits:Killer Content in 10 Minutes a Day

Presented by:

@scoopit @sm4nonprofits

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How this webinar works

• A link to the slides and a recording will be sent after the webinar

• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen

• Tweet about this webinar using the hashtag #fgwebinar

@FirstGiving#FGWebinar

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Who is FirstGiving?

@FirstGiving#FGWebinar

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Online Fundraising Solutions

Personal Support for your nonprofit, donors, and fundraisersEasy, tested, and secure transaction processes for the donor

Peer-to-Peer Fundraising Pagesand Event Registrations

Online Direct Donations

@FirstGiving#FGWebinar

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Who should I

listen to?

How can I be heard?

The Problem: Information Overload

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The Challenge: Cutting Through the Clutter

You

Goal

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You

Visibility

The Path: Content Strategy

The Challenge: Cutting Through the Clutter

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The Solution: Become a Curator

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Content Curation

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Research

Create

Approve

Publish Promote

Measure

Refine

The Content Cycle

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What is good content, anyway?

Pop Quiz:

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Valuable to your audience

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Consistent with your focus

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Dynamic: fresh and frequent

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What

you consume

• What content do you already read? What do you share on Twitter and other social networks? What do you email?

Type of content

• Articles, blog posts, events, videos, presentations, etc.

Curation format

• Magazine, story, pin board, multimedia channel, etc.

Start with what you already do.1

Content Curation Strategy

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Start from what you already do.1

Organize your sources.2

Content Curation Strategy

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3 Identify a content hub.

From

to the rest of the social web!

Content Curation Strategy

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Start from what you already do.1

Organize your sources.2

4 Filter with purpose.

Identify your content hub.3

Content Curation Strategy

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4 Filter with purpose.

Add your point of view.5

Content Curation Strategy

Start from what you already do.1

Organize your sources.2

Identify your content hub.3

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Content Curation Strategy

Add your point of view.5

Measure your impact.6

4 Filter with purpose.

Start from what you already do.1

Organize your sources.2

Identify your content hub.3

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Content Curation Strategy

Add your point of view.5

Measure your impact.6

4 Filter with purpose.

Start from what you already do.1

Organize your sources.2

Identify your content hub.3

7 Build your communities of interest.

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Content Curation in Action

Example: Breast Cancer Organization

Patients & Survivors

Donors & BODMediaCompetitors & Collaborators

Legislators

Communities of Interest

Relevant Content

Success StoriesCoping Tips

StoriesImpact

Big NewsBreakthroughs

EventsGrants

New PoliciesFDA Approvals

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Beth Kanterwww.scoop.it/u/beth-kanter

Nonprofit social media guru

Author of “Beth’s Blog: How Networks and Data for Social Change” & co-author of Networked Nonprofit and Measuring the Networked Nonprofit

Content Curation in Action

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Curated Topic LineupSocial Media for

Nonprofits:Measurement

Content Curation for Nonprofits Information Coping Skills

Visualization

Techniques and

Practice

Google+for

Nonprofits

Failureand

Learning

NonprofitCapacityBuilding

andTraining

Networked

NGO’s

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Content Discovery

Content

Sources:Blogs, Nonprofit Media

Google Reader

Content Suggestion

Engine

Active Nonprofits

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Adding A Unique Perspective

•Context •Opinion•Human Touch!

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Social Sharing

+

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Finding the Time to Thrive

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• It’s Not About You: Think 50/50

• Just Ask: ? vs. .

• Carve it Out: Schedule 20 Minutes a Day

• Find Your Drumbeat: Post Consistently

• Facebook: < 3/Day

• Twitter: 1+/Day

Top Tips for Killer Content

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• Timing is Everything: The Burrito Principle

• Mornings: 8-9AM

• Lunch: Noon-1PM

• End of Day: 4:30-6PM

• Nights: 9:30-11PM

• Email: Tues/Weds/Thurs 11AM, 2PM

Top Tips for Killer Content

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• Divvy it Up: Create a Social Committee

• All Staff, Board, & Key Allies

• The Ask: 5 Minutes/Week

1. Facebook: 2+ Like/Comment/Shares

2. Twitter: 2+ Retweets/Remixes

3. Fill in the Blank

Top Tips for Killer Content

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Create an Editorial Calendar

Top Tips for Killer Content

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Simple Spreadsheet with:•Author•Focus/Content•Platform•Date & Time•Media (Photos, Video)

•Free Template: [email protected]

Top Tips for Killer Content

Create an Editorial Calendar

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Use Scheduling Tools

Top Tips for Killer Content

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Top Tips for Killer ContentUse Scheduling Tools

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ListsTop Tips for Killer

Content

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Top Tips for Killer Content

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Top Tips for Killer Content

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Top Tips for Killer Content

Email Integration

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Thank You!

[email protected]@scoopit @arabellatv

[email protected]@sm4nonprofits @ritusharma1