Fundamentals of Tourism and Hopitality( Dtm 1013) Helen Binti Lau@ Abdul Kadir

8/10/2019 Fundamentals of Tourism and Hopitality( Dtm 1013) Helen Binti Lau@ Abdul Kadir

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UNIT 1.O PROFILE OF TOURISM &HOSPITALITY



TOURIST

Tourist can be divided into domestictourists and international tourists as

follow.



EXCURISIONIST

They are travellers who spend less than 24 hour

during a leisure trip.



Tourist that includes internal tourist and

inbound tourist in a destination



INTERNATIONAL

TOURIST

Tourist thatincudes

inbound

tourist in a

destination



ACCOMMODATION

Tourist will normally be dependent on some form of

commercial accomodation such as hotels, motels,

guesthouse or camping grounds to meet their

accomodation needs.



CATEGORIES OF

ACCOMMODATION

• Private residences

• Hosted accommodation

• Hotels and serviced apartments

• Motels and motor inns

• Resort and lodges

• Hotels

• Camping grounds, cabins and huts



Food service may be defined as the

people that work in the travel trade

make reservations for food and

beverage for attractions



HOUSEKEEPING

Operations such as

maintenance or

record-keeping

which facilitate productive work in

an organization.



CULINARY

Relating tocooking



Malaysia - Independence and Onward:

1957 - Present



MALAYSIA BEFORE INDEPENDENCE

• With 1957's independence, a new series of difficult decisions

lay ahead of Malaya, the first of which was to determine

exactly what territories would be included in the new state. In

1961, the term "Malaysia" came into being after Tunku

convinced Singapore, Sabah, and Sarawak to join Malaya in afederal union (Singapore later opted out of the union,

peacefully, in 1965). Afraid that the union would interfere with

his expansionistic plans, Indonesia's president Sukharno

launched attacks against Malaysia in Borneo and on the

peninsula, all of which were unsuccessful.



• Another immediate problem was the determination of a national identity.Malaysia was a mix of people from many races and cultures, and unitingthem under a common flag was not an easy enterprise.

• Because Malays represented the majority, the constitution gave them permanent spots in the government, made Islam the national religion, andmade Malay the national language; but the Chinese firmly dominated business and trade, and most Malay were suffering economic hardships.

• The government, controlled by the United Malay National Organization, passed the New Economic Policy, which attempted to increase economicopportunity for the Malay by establishing various quotas in their favor.Unsurprisingly, many Chinese opposed the new arrangement and formed asignificant opposition party. In 1969, after the opposition party won asignificant seats, riots swepts through Kuala Lumpur and the country was placed in a state of emergency for two years. It was a painful moment in theyoung nation's history that most Malaysians prefer to forget.

•

In the last two decades, Malaysia has undergone tremendous growth and prosperity, and has arguably made significant progress in race relations.Many attribute the country's success to the dynamic leadership of PrimeMinister Mahathir bin Mohammed, who led the country from 1981 through2003.



AFTER INDEPENDENCE UNTIL VISIT MALAYSIA

YEAR 1990

• On 31 August 1957, Malaya achieved independence from Britain, signalling

a new phase of its life. After 446 years of colonial rule and occupation, the

Federation of Malaya, a constitutional monarchy government, was formed

out of the 11 states on the Malay Peninsula. The British maintained

Singapore as its crown colony because of its strategic location as a trading

port.

• On 16 September 1963, Malaya together with British crown colonies Sabah,

Sarawak and Singapore merged to form Malaysia. The Sultanate of Brunei, a

British protectorate, initially expressed its interest in joining the federation

but later withdrew due to opposition from some of its people and

disagreements over the terms of merger. Singapore was expelled from

Malaysia in 1965 and became an independent country after a series of heated

political disagreement in economic, financial and social policies with the

ruling political party in the federal government.



• In the decades after independence, Malaysia's economy was

largely based on the agriculture sector and natural resources.

However, the 1980s and 1990s saw Malaysia diversified its

economy to manufacturing, services and tourism.



• Visit Malaysia Year (VMY) was first launched in 1990 with the theme

“Fascinating Malaysia. Year of Festivals”. The campaign was a huge

success with Malaysia charting 7.4 million in tourist arrivals compared to

4.8 million in 1989. To enable tourists to easily recognize Malaysia, the

“Orang Utan, the endangered species found in East Malaysia was used asa mascot and it was named “Wira”. Apart from it, Kuala Lumpur’s famous

landmark, Sultan Abdul Samad building was featured as the official Visit

Malaysia Year 1990 logo. Malaysia Independence Day in August 31 was

the anchor for 84 major events, 14 festivals and nine exhibitions during

VMY 1990. Who could ever forget the song “To know Malaysia is to love

Malaysia” during VMY 1990?

• The success of VMY 1990 has spurred another VMY in 1994. This time

around, the theme was “Fascinating Malaysia. Naturally More”. VMY

1994 maintained its words “Fascinating Malaysia” for the theme butinjected a punch line “Naturally More” to reflect more exciting things and

events lined up for that year. “Orang Utan” was once again used as the

mascot.



• he third VMY was launched in 2007 in conjunction with Malaysia’s 50thIndependence Anniversary. Hence, the theme “Celebrating 50 years of Nationhood” was most befitting to reflect this important anniversary celebration.Efforts were also intensified in all advertising and promotional activities,including the call for action “The time is now. The place is Malaysia” togetherwith its successful and impactful slogan “Malaysia Truly Asia. In line with the50th Independence Anniversary, over 200 events across the country with 50 majorevents were held to showcase Malaysia’s wealth of tourism attractions. All in all,VMY 2007 charted a tremendous success beyond expectations with 20.97 millionin tourist arrivals and RM46.1 billion in tourist receipts. This means a rise of 3.42million and RM9.8 billion from the previous year.

•

In 2014, Malaysia will celebrate its fourth Visit Malaysia Year with the theme“Celebrating 1Malaysia Truly Asia” to reflect the diversity in unity of allMalaysians. The Proboscis Monkey has been chosen as the mascot while the promotional campaign has started in 2013 with a series of year-long specialevents and activities leading to VMY 2014. This time around, VMY 2014 will bethe biggest and grandest ever tourism celebration with hundreds of events andfestivals all lined up to welcome the world. Overall, it is hoped that VMY 2014will contribute to the Government’s target to receive 36 million tourist arrivalsand RM168 billion in receipts by 2020, as outlined in the Malaysia TourismTransformation Plan (MTTP) 2020.



• The invention of money by the Sumerians (Babylonians)

and the development of trade beginning about 4000 BC

mark the beginning of the modern era of travel.

• They also the first to invent cuneiform writing and the

wheel – credited as the founders of the travel business.

• 5 thousand years ago, cruises were organized and

conducted from Egypt. Probably the first journey ever

made for purposes of peace and tourism was made by

Queen Hatshepsut to the land of Punt (believed to be on

the east coast of Africa) in 1480 bc.

• Descriptions of this tour have been recorded on the walls

of the temple of Deir el-Bahri at Luxor



CONSERVATION AND

MAINTENANCE OF NATURAL

RESOURCES, CULTURE AND

HISTORICAL PLACES ?



• Promote a global community

• Preservation of heritage and tradition

• Breaks down language barries, class barries, vacial

barreies, political barries, and religious barries



SUSTAINABLE

DEVELOPMENT

• Improve the quality of life

related to a higher level of

income and improve

standard of living.

• Develops an infrastructure

that will also help stimulate

local commercial and

industry.



EMPLOYMENT

BENEFIT



• Group insurance( Health, Dental and Life)

• Sick leave

• Salary package

• Disability income protection

• Housing ( employer- provided or employer- paid)

Fundamentals of Tourism and Hopitality( Dtm 1013) Helen Binti Lau@ Abdul Kadir

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