The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
Fun With Social Media
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Profile vs. Page
• Profile– Personal timeline
– Non commercial
• Page– Organisations and businesses
– Not a separate account
Facebook Insights
• Provides measurements of your pages performance
• See how people interact and discover your posts
• Provide information to better reach your audience
• Demographic data
• Allows you post on multiple social media sites at the same time
• Compiles analytics for all your social media accounts in the one place
• Schedule messages to post automatically
Hootsuite
Posting
• What works best?– Typically visual content is most popular but it
depends on your demographic
• When to post?– Experiment with different times to see what
works best
• Use Insights to track what content and at what time your post gets most engagement
Posting
• Why?– Why is your organisation on Facebook
• What?– What are your goals you are trying achieve?
• Who?– Who are you trying to reach?