Social Media is fun... We’ll show you how!. Terri Flagg Social Media Director, United States Power...
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Transcript of Social Media is fun... We’ll show you how!. Terri Flagg Social Media Director, United States Power...
![Page 1: Social Media is fun... We’ll show you how!. Terri Flagg Social Media Director, United States Power Squadrons uspowersquadrons@gmail.com Roy H. Park Masters.](https://reader036.fdocuments.in/reader036/viewer/2022062712/56649c6a5503460f94919c93/html5/thumbnails/1.jpg)
Social Media is fun . . .
We’ll show you how!
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Terri FlaggSocial Media Director, United States Power [email protected]
Roy H. Park Masters FellowUNC School of Journalism and Mass [email protected]
757-621-9922terriflagg.com
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DonDon’’t Be Intimidated!t Be Intimidated!
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If you can do this . . .If you can do this . . .
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Or this . . .Or this . . .
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or especially this . . .or especially this . . .
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Then you can do this!Then you can do this!
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USPS Goals
•increase membership
•increase sales
•increase visibility and name recognition
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Why Social Media
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The unfortunate reality:The unfortunate reality:
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Unprecedented Reach
•80% of American adults use the internet
•Facebook 5 million users
•YouTube 2 Billion users a DAY - 70% of which are American
•Twitter: 180 million users, 600 million searches a day
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Social Media is Cheap
•i.e. $920 for a tiny ad in a regional magazine
•Social Media pages are free and easy to set up and maintain
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But effective•78% of users trust peer
recommendations on social media sites
•Only 14% trust advertisements
•90% of non-profits are employing a social media strategy
•Lupus Foundation of America’s Facebook page resulted in 584% increase in membership and 790% increase in online donations in SIX MONTHS
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How it works
•Content attracts
•People search
•Networks expand
•Drives to website
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Make it Happen
•designate an administrator
•create new accounts at homepages of social media sites
•fill in the blanks: logo/pics, description, link to home page, tags
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www.facebook.comwww.facebook.com
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Keep your flies in the water!Keep your flies in the water!
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Keeping it Happening
•content, content, content
•news, internal and just plain news
•resources, links!
•What we know!!!
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The Fab FourThe Fab Four
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The Fab FourThe Fab Four
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•More personal, casual
•About people
•Photos and Video
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•Follow people to build a following
•Teasers with links to drive to website
•Retweet and reference
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•Geared towards businesses
•More professional
•Finding expertise, groups, Answers
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Videos
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ConversationConversation
Lose controlLose control
Join donJoin don’’t competet compete
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Keep Websites Up to Date!
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Don’t Quit!
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Xtras
•Flickr
•Links on emails and traditional marketing materials, website
•Think mobile
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QR Codes
•Will appear on all new publications
•Can be used to link to courses, seminars, flyers, site
•http://qrcode.kaywa.com
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Restart computerRestart computer
GoogleGoogle
Talk to Talk to othersothers
Go to bed angry Go to bed angry
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Ask me!
Terri FlaggSocial Media Director, United States Power [email protected]
Roy H. Park Masters FellowUNC School of Journalism and Mass [email protected]
757-621-9922terriflagg.com
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Resources•Levinson and Gibson, Guerilla Social
Media Marketing, 2010
•Brogan, Social Media 101, 2010
•Madia, The Social Media Survival Guide for Nonprofits and Charitable Organizations, 2011
•socialmediatoday.com
•hildygottlieb.com
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Addendum• I am available to any squadron or district that
wants help setting up their own pages
• I am also available for ½ hour segments at Jacksonville Annual Meeting
• Sign up at: http://www.usps.org/national/membership/Social_Networking_Seminars_2012_Annual_Meeting.html