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360’ CREATIVE DIRECTION

9 events

14 events

2,000+

PROJECT 1

PROJECT NYC ‘Bike Month’ Ladies Program 2011-2012

TOOLSAdobe Creative Suite: Illustrator, InDesign, Photoshop

BUDGET$6,000

GOALIntroduce the program, events and promotion via local shops, fliers. Expanded in 2012.

CLIENTTransportation Alternatives

360’ project included event concept, production and management.

http://www.thebirdwheel.com/the-ladies-program-its-on

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NonaVarnado.com performance fashion& TheBirdWheel.com a collaborative womens bicycle site

present:

the Ladies Program for bike month NYC

Contact: Nona Varnado

twitter: nonavarnadoe: info@nonavarnado.comt: 347-664-2151

285 Putnam Ave. #3Brooklyn, NY 11216

Ladies Bicycle Brunch

Saturday, May 12, 2012 @2-5pmSunburnt Cow: 137 Ave C East Village NYC

Grab your best friend and your bike!

Meet fellow lady cyclists, learn about amazing bike rides, events, local organizations,female specific cycling resources, cute bike accessories, clothes and more. Plus theSunburnt Cow has bottomless brunch cocktails for only $10.

Meet your (Bike) Match + Garden Party!

@139 Charles st @WashingtonNew York, NY 212-965-9334

Looking for a bike that’s adorable, easy to get along with and lots of fun?

Announcing a unique speed dating event: of new & used bikes. Wear your best dress: we’ll have a professional photographer, lemonade, garden & bicycle fashion designer Nona Varnado.

Get your (bicycle) portrait taken, Sartorialist-style. We’ll upload to

facebook & your profile will never be the same....

Saturday, June 4, 20112pm-7pminfo@nonavarndo.comwww.thebirdwheel.com/events

4,149,600109,2002013 4,782

PROJECT L.A. Bike Trains

TOOLSAdobe Creative Suite: Illustrator, InDesign, Photoshop

BUDGET$2,500

GOALTo develop a logo that would address the concept of a ‘bike train’ and could also be used as wayfinding signage. Design needed to evoke urban transportation, or ‘Metro’ style signage to create a sense of authority, but with an element of charm.

CLIENTBicycle Culture Institute

Originally developed with Designer Michael Rippens

http://labiketrains.com/

PROJECT 2HOMEFULLSCREEN

L.A. BIKE TRAINS STYLE GUIDEMICHAEL RIPPENS, DESIGNER04.2013

COLORS: LOGO COLORS: SECONDARY

C: 3M: 0Y: 31K: 75PANTONE: 418

C: 57M: 0Y: 100K: 0PANTONE: 368

C: 0M: 0Y: 12K: 41PANTONE: 415

C: 100M: 83Y: 46K: 13PANTONE: 533

C: 42M: 8Y: 0K: 40PANTONE: 5415

C: 10M: 0Y: 100K: 11PANTONE: 397

TYPEFACE: HEALDINE (MEMPHIS LT STANDARD - MEDIUM CAPS)

THE QUICK BROWN FOXJUMPS OVER THE LAZY DOG

TYPEFACE: BODY (Helvetica - REGULAR)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce neque nibh, dictum vitae placerat in, elementum at elit. Donec rutrum aliquam lacus, conse-quat sollicitudin ipsum feugiat a. Phasellus vel nibh sed dui porttitor feugiat. Mauris hendrerit sapien vitae nunc adipiscing sed tincidunt augue ornare. Pellentesque suscipit nisi, et fringilla diam vulputate quis. Aenean posuere rutrum odio, vel aliquet mi semper eu. Aenean lacus tortor, egestas a aliquam non, ornare sit amet erat.

TYPEFACE: LOGO (HOMESTEAD - REGULAR)

PROJECT 3

PROJECT Bicycle Culture Institute Identity

TOOLSAdobe Creative Suite: Illustrator, InDesign

BUDGET$500

GOALA recognizable logo and style guide that would be able to ‘contain’ existing project identities, while being suitable for a transportation/education nonprofit competing for contracts at state and national levels.

CLIENTBicycle Culture Institute

The success of the logo and typography shines through in places like the letterhead, powerpoint presentations, grant applications and materials that need to frame the subject matter, not compete for attention.

http://bicycleculture.org/

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BCIBicycle Culture Institute

bicycleculture.org | facebook.com/labiketrains | twitter.com/labiketrains | #labiketrains | #LABT

Contact Name

Company

Address

Date: Day, Month ##, 2014

Contact Name:

Address:

Other Details:

BCI Bicycle education and encouragement programs, resources and consulting.

BicycleCulture.org

BCIBicycle Culture Institute Typeface Logo : Omnes Semi Bold

Headline : Futura Medium

Typeface - Body : Omnes Regular Omnes Extra Light for emphasis

BCIC: 57M: 0Y: 100K: 0PANTONE: 368

C: 100M: 83Y: 46K: 13PANTONE: 533

C: 42M: 8Y: 0K: 40PANTONE: 5415

C: 10M: 0Y: 100K: 11PANTONE: 397

C: 0M: 100Y: 0K: 0PANTONE:

C: 60M: 0Y: 20K: 0PANTONE:

C: 0M: 0Y: 0K: 20PANTONE:

C: 0M: 0Y: 0K: 60PANTONE:

C: 0M: 0Y: 0K: 0PANTONE:

C: 0M: 0Y: 0K: 100PANTONE:

C: 10M: 16Y: 77K: 0PANTONE: 129

C: 19M: 100Y: 72K: 8PANTONE: 1759

C: 0M: 0Y: 0K: 10PANTONE:

BICYCLE CULTURE INSTITUTE STYLE GUIDE02.2014

337156

vendors

18 vendors

PROJECT Los Angeles Bicycle Festival 2014, 2016

TOOLSAdobe Creative Suite: Illustrator, Indesign & instagram

BUDGET$5,000

GOALDevelop logo, branding for promotion, vendor and spon-sorship materials. Create visually recognizable brand across multiple events, social media.

CLIENTBicycle Culture Institute

Originally developed with designer Alexander Irvine on behalf of AIDS/Lifecycle.

www.facebook.com/LosAngelesBicycleFestival

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Exhibitor Info

Company Brand/Marketing Name: ________________________________________________Parent Company: _____________________________________________________________Address: _________________________ City: _________________ State: _______________Zip/Postal Code: ________________ Website:_______________________________________Festival Contact: ____________________________ Email: _____________________________Invoice/Billing Contact: _______________________ Email: _____________________________Phone: _________________________Twitter/instagram: ________________________________facebook URL: _________________________________________________________________

Road Mountain Urban Electric kids Beer Garden

Booth Space

____$250-10’x10’

____$450-10’x20’

____$750-15’x30’

____$1175-30’x50’

____Non-Profitrate:$50-10’x10’

Rentals

____$75-Tent10’x10’ ____$2eaFoldingChairs

____$145-Tent10’x20’ ____$125LoungeSofa

____$220-Tent10’x30’ ____$15LoungeTable

____$25 - Luau Umbrella

____$8-Table6’

Promotional Add-Ons

____$50 eNewsletter Logo/Link

____$250 VIP Gift Bag

____Product donation (value min. $85)

forraffle/auctionpromotedonsocialmedia

___$1,000+ Friends of #LABikeFest

____$2,500-$5,000 Advocacy Partner

____$10,000 Supporting Sponsor (Limited number available)

____$19,000 Community Partner (Limited number available)

____$35,000PresentingSponsor(1available)

Sponsorship Packages

ScheduleFor total amounts of $350 or less: full fee due with registration on a first come, first served basis. Exhibitors (above $350) and Sponsors have option to pay 50% deposit with registration and remaining 50% by April 1, 2016. Exhibitors are liable for 50% of their contract fee if cancelled before March 15, and no refunds will be made after that date. Sponsorship packages are non refundable.

Registration Instructions:

email this completed form to: hello@bicycleculture.org

Paying by Check:Make payable to Bicycle Culture Institute5918 1/2 Willoughby Ave Los Angeles, CA 90038

Paying by Credit Card:Request Invoice, link to online payment form will be emailed.

Paying by ACH: Bicycle Culture InstituteATTN: LABF16Wells Fargo245 N Larchmont Blvd. Los Angeles, CA 90004Routing #: 122000247Acct#: 6786251683

SignatureI affirm that I have read the terms and conditions for participation in the Los Angeles Bicycle Festival and agree to them. As an authorized representative of my organization I am able to enter into contracts.

Full Name: _____________________ Signature: ______________________________ Date: _________

Sponsor/Vendor Registration Form

Contact: Nona Varnado hello@bicycleculture.orgSaturday, May 7, 2016

Total Due

________ Sponsorship Amount

________ Space + Rentals + Add-ons

Area Requested

*Additional sizes/event rentals available on request.

C: 0M: 100Y: 0K: 0PANTONE:

C: 60M: 0Y: 20K: 0PANTONE:

C: 0M: 0Y: 0K: 20PANTONE:

C: 0M: 0Y: 0K: 60PANTONE:

C: 0M: 0Y: 0K: 0PANTONE:

C: 0M: 0Y: 0K: 100PANTONE:

TYPEFACE: HEADLINE (Arial - BOLD)

THE QUICK BROWN FOXJUMPS OVER THE LAZY DOG

TYPEFACE: BODY (Arial - REGULAR)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce neque nibh, dictum vitae placerat in, elementum at elit. Donec rutrum aliquam lacus, conse-quat sollicitudin ipsum feugiat a. Phasellus vel nibh sed dui porttitor feugiat. Mauris hendrerit sapien vitae nunc adipiscing sed tincidunt augue ornare. Pellentesque suscipit nisi, et fringilla diam vulputate quis.

TYPEFACE: LOGO (Arial - BOLD)

Los Angeles Bicycle Festival

620

PROJECT R5Y7: a Bicycle Gallery

TOOLSAdobe Creative Suite, large format digital printing, (web & print) Installation: traditional construction, painting and finishing techniques.

BUDGET$55,000

GOALA physical space to inspire and educate potential/new bicyclists, develop regular and pop up events in order to create community momentum around local bicycling and specific business loyalty/ROI.

CLIENTOrange 20 Bikes

Originally developed with designer Michael Phaltzgraph

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PMS PROCESS BLACK C

PMS 1759 RED C

PMS 129 YELLOW C

PMS COOL GRAY 2 C

Typeface Body: Helvetica

Typeface Logo: Helvetica Bold

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Fusce neque nibh, dictum vitae

placerat in, elementum at elit. Donec rutrum

aliquam lacus, consequat sollicitudin ipsum

feugiat a. Phasellus vel nibh sed dui porttitor

feugiat.

#r5y7

R5Y7 Style Guide12.2012

PROJECT Weekend in LA at the Wilshire Hotel

CLIENTMomentum Magazine

BUDGET$2,000

GOALDevelop a story, sample weekend itinerary to ex-plore LA by bicycle via the bicycle friendly hotel (and neighborhood) with compelling photographs.

Researched and selected appropriate hotels, who were happy to participate, found photographer and local female cycling personalities to go through the suggested activities to photograph. Acted as main writer, model and producer for the piece. Momen-tum’s editors then selected photos and edited the copy.

https://momentummag.com/weekend-la-hotel-wilshire/

Photographer: Josh Fogel

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PROJECT 6

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PROJECT GIRO New Road

BUDGET$900

GOALReview women’s lifestyle cycling apparel with modeled studio photography

CLIENTMomentum Magazine/GIRO

Having run a small lifestyle cycling apparel company, I was able to appreciate the women’s collection, but was sad that the existing photography and retail distribution made it hard for women to really see the pieces. Mo-mentum’s editors agreed and coordinated with GIRO to send out a full range of their 2014 collection.

Print & Online: https://momentummag.com/giro-new-road-womens-collection-review/

Photographer: Hal Bergman

PROJECT 7

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PROJECT Brompton US Road Show

BUDGET

$20,000

GOALVisit all continental US retailers w/ full line of 2016 Bromptons & accessories to host a free 24 or 48 hour demo without using retailer’s inventory. Check on store presentation, staff knowledge and other local opportuni-ties and challenges. Developed a focus on aligning with bicycle transportation advocate groups rather than retail-ers to develop local markets.

CLIENTBrompton Bicycles

A lovely way to share the product, joy and culture of folding bikes. This was a project that definitely opened a lot of doors for the brand and future collaborations.

PROJECT 8

Nona VarnadoCreative branding, events and bike culture producer

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+1 (347) 664-2151