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Transcript of Fullnelson port2b
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A Selection of Work
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The Five-Star Brandrequired a matchinglogo family to createunity throughout thebrand. Based on theMaster logo on thePrevious page, the family of logos reflects the funky look and feel of the original.
Motifs of rough print on steel, the workingman’s lunch corroded garagesign paint style, andthe numeral 5, withstars, is the leit motifthat carries throughall brand expressions.
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All signage is on brushed, distressed steel throughout the restaurant, including the master menu signHanging over the ordering and serving area.
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Typical additional signage, and distressed print takeaway menu
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Five-Star print and Internet advertising.
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BBQ Aprons, T-Shirts, Hats and Mitts were developed as POP gift Items
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Five Star branded Stationery System
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The Utah Diners’ brand was developed to create a user-friendly look and feel for an online, restaurant search website also developed as an app for smartphones. Characters were used in logos, and print/promotional advertising as well.
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Different versions, lockups, backgrounds and other applications were created for each character so that they could be applied to collateral, print advertising, promos, cutouts, website, and other digital applications.
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Logo family development for different applications, including print, digital, and live applications for television and tradeshow.
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Typical use of the Diners’ Guide branding figures in web and print advertising. Costumed characters were also used in live TV spots, and voices were developed for radio advertising
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Typical Utah Diners Promo and Ad pieces. Wanda the Waitress became the owners’ favorite image.
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Utah Diner’s Guide University student Branded internet site
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Brand designed to highlight the advantages of participating in the EB-5 Visa program so that foreign businessmen could come to America by participating in U.S. Economic ventures.
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Brand designed promoted a “doing business in America” theme.
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Kit Cover, Information packet insert, timeline, brochure and other materials
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Multiple “Your Future is Here” brochures highlighted different aspects of the program.
One domestic brochure is seen here in kit sleeve with card. Inside back of this kit matched the brochure.
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A page from the MSC brochure featuring passport visa stamp
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A page from the MSC brochure featuring passport EB visa stamp
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Alternate MSC Identity focusing on U.S. Western appeal
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Alternate MSC Identity focusing on U.S. Western appeal
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Alternate MSC U.S. West appeal Stationery
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Alternate MSC U.S. West appeal Stationery
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Alternate MSC Identity focusing on U.S. Western appeal web format featuring brand
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Alternate MSC Identity focusing on U.S. Western appeal web format
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Alternate MSC Identity focusing on U.S. Western appeal web format • kit cover open
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Alternate MSC Identity focusing on U.S. Western appeal web format
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Satin Rose packaging for Helix-D
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Satin Rose master institutional brand for Helix-D, a high end anti-aging serum.
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Satin Rose master institutional brand for Helix-D. The product was branded and sold in several different ways over QVC.
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Madonna Signature packaging for Helix-D. Make it Last campaign
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Madonna Signature packaging for Helix-D. Master campaign and package for Maverick Productions 2011
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Madonna signature campaign, “make it Last” for Helix-D. For Maverick Productions 2011
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Madonna signature campaign, “make it Last” for Helix-D, for Maverick Productions 2011.
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“Reverse Engineered” campaign for Helix-D. QVC campaign 2010
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“Reverse Engineered” campaign for Helix-D. Concept was the high tech way to turn back the clock.
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Reverse Engineered product package for Helix-D.QVC campaign 2010
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Reverse Engineered product package for Helix-D.QVC campaign 2010
“Youth by Design” campaign concept for Helix-D. Reverse engineering idea was selected
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Madison Talbot Corporate Gift Company branding included product and gift development as well as web branding, stickers, logos, cards, packaging and wrap as well as other collateral.
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Madison Talbot Gifting Website
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Madison Talbot Gifting Website catalog
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Madison Talbot brand stationery system and business cards
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North American Museum of Ancient Life Branding and Environmental Design
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North American Museum of Ancient Life Press Kit and assorted collateral, photo CDs
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North American Museum of Ancient Life Branding and Environmental Design • Stationery System
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North American Museum of Ancient Life Branding and Environmental Design • Brochure
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North American Museum of Ancient Branded merchandise for “Bonehunters” Club
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North American Museum of Ancient LifeInvitations for Museum Events and Opening.Left, the outside delivery, Inside an invitationTo come and see the “full-blown” museum.”
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North American Museum of Ancient Life full lobby with branded banners, wayfinding andOther signage.
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North American Museum of Ancient Life Gift Shop Design.
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North American Museum of Ancient Lifebanners and signage.
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North American Museum of Ancient Life banners and signage.
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North American Museum of Ancient LifeBoulevard Banners
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North American Museum of Ancient Life website with branding applied.
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North American Museum of Ancient Life website with branding applied.
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North American Museum of Ancient Life Museum layout graphic online.
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Brand for a maker of rustic furniture and Iron decor
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Ironwood design branded website landing page
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Ironwood design branded website landing page
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Ironwood branded furniture display web page
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Ironwood design branded website landing page
Ironwood design branded website product catalog. Left selection, right page (above) displays product and allows ordering.
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Ironwood social network for distributors
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Prototypes for furniture designed by Fullnelson for Ironwood Design
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The Dating DenLogo and Titles for a Dating Cable Show
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The Dating DenColor and title exploration
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The Dating DenSet Concepting
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Exploration for The Dating Den The Dating Den
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PACIFIC SHAVING CO.
For this project, the Pacific Shaving
Logo was minimalized and
simplified into a more square
shape, and type was simplified into
a sans-serif, bolder treatment.
The text was shortened to “Pacific
Shaving Co” to facilitate readability,
and was used in both reversed and
positive applications.
Even with the changes, brand
identity with Pacific was
established.
The squarer simplified version
rendered smaller allowed for
deeper exploration of the retail
and sales design of the product.
Pacific ShavingCaffeinated Shaving CreamProduct Package Development
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APOTHECARY LABEL
Using an aluminum, or
a silver pearlized plastic
tube, this design has a black
keylined label with an
apothecary look. The logo is
more prominent here and in
color keyed to the color in
“caffeinated,” which is also
prominent. Identifiable as a
Pacific Shaving product, but
definitely set apart.
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RETRO
Using an aluminum, or
a silver pearlized plastic
tube, this design has a
looser retro-hip look.
Novelty departures, such as
the caffeine are sometimes
highlighted with a looser,
more friendly or casual
approach that allows for a
sub-brand within a brand.
These are often turned into
dedicated promos. Although
more youthful, it does not
exclude an older demo.
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RETRO PROMO BRAND APPOACH
In a typical promo approach inside of an existing
brand, the style or concept behind the style often
dictates the design approach.
Since the package elements effect a fifties look,
we can parody fifties advertising to attract
attention to the product. This can be a very
effective way to position a one time outing, gain
attention, and later absorb it into the parent
brand. Nobody suddenly expects all of the design
in the company to suddenly “go fifties” because
the parent lines and institutional branding and
advertising is already in place.
Seen at left is a hypothetical expression that
could be used in magazines, or online in blogs or
squeeze pages to drive internet traffic.
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MASTER BRAND APPOACH
Using flat black plastic tube, this design seeks to create a new product brand within the existing brand using a
prominent, name-marker that is instantly memorable, identifiable, and can be expanded into a full line of
products. Ongoing products, i.e. C3, C4, C5, can be existing products re-launched with added caffeine.
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MASTER BRAND APPOACH
As with the novelty brand, brand promos can
center around the look and feel of the product line,
and offer an opportunity for mindshare capture on
the web as well on blogs, mini-sites, branded
squeeze-page offerings, etc. to drive traffic. These
are good ways to make demand determinations to
predict the lifecycle of the product.
They can be unique from the Institutional
masterbrand, but will also heighten sales with
links to the parent product page from post sales
popups, i.e. to see other Pacific products, click
here.
Here again, a hypothetical is shown.
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MASTER BRAND APPOACH
Typical in-store POP, i.e. Shelf and end-talkers. Window clings would also be a part of this retail promo package.
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YOUTH NOVELTY APPOACHES
An “over the top” Zombie
approach for High School
Boys and College Guys.
Designed to tap into the
Zombie Gaming rage
consciousness of teenage
and twenty-something boys.
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Typical Advertising
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Typical Advertising
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Eastfield Village Shopping and Specialty Residence
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Jomac Printing CompanyCorporate Identity
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Chiropractic Marketing, product Development and Packaging.
Also Developed for MLM Application, there is an entire product line of neutraceutical anti-aging products for face, eyes, etc. that is included in this brand under the “Light Years Younger” moniker.
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Chiropractic Marketing, product Development and Packaging.
Hair Growth product also sold with light equipment and tools
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Chiropractic Marketing, product Development and Packaging.
Anti-Aging product also sold with light equipment and tools. Product line was partially private labeled for Max International.
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Life Balance Nutrition Logo Explorationand Brand Development
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Product Development for LifeBalance Nutrition
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Charge Product Development for MEN
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Charge Product Development for WOMEN
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Charge Product Developmentfor WOMEN
Additional Logo and pattern approaches for women
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Additional Logo and pattern approaches for women
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Additional Logo and pattern approaches for women
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Additional Product Marketingapproaches to mimic the Crystal LightRetail look, but be more appealing and offer more nutritionally by being attuned to specific needs of women.
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A product line of drinks offering different kinds of body support
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KidTrim branding andCampaign for NuricheCorporation
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Identity and print for Utopia Metronet Infrastructure project
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Website for Utopia Metronet infrastructure project
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Thank You
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