FULL POTENTIAL OF CIRCULAR ECONOMY: ADVERTISE IN …€¦ · • Circular economy (CE) news portal...

FULL POTENTIAL OF CIRCULAR ECONOMY:ADVERTISE IN UUSIOUUTISET!• Printed Finnish Circular Economy News Uusiouutiset: 7 issues, advertisements,

sponsored articles, tailored cover, special deliveries• Digital magazine: 7 issues, advertisements, sponsored articles, direct links to videos,

to website and to other material • Circular economy (CE) news portal www.uusiouutiset.fi• Electronic newsletter, 13 issues per year• Electronic direct mailing, up to 8 000 readers when you want to reach them• Support the future generation of CE with our student sponsorship programme

Finnish Circular Economy News Uusiouutiset is the leading magazine for CE, waste management, reduce, reuse and recycling.

Uusiouutiset is interesting, diverese, up to date and it delivers quality journalism. To our readers, it is an exeptional tool to promote professional careers and business within CE. MEDIA SALES

Maria NiinivuoriT. +358-45 1120 [email protected]

Jaana KoivistoT. +358-40 770 [email protected]

EDITOR IN CHIEFElina SaarinenT. +358-40 844 [email protected]

PUBLISHERSuomen ammattimedia SUOMA Oy/ Kempulssi Oy, Asolantie 29b, 01400 Vantaa, Finland

EDITORIAL [email protected], PO Box 13, 40321 Jyväskylä, Finland

SUBSCRIPTIONST. +358-3 4246 [email protected]

WEBSITEhttps://www.uusiouutiset.fi/tietoa-lehdesta/in-english/

93%of Uusiouutiset readers are

interested in advertising focusing on new products, events,

education and new companies.

91%are interested in advertising focusing on products related

to 3R and sustainable solutions.

86%are interested in advertising focusing on careers and job

opportunities.

73%of Uusiouutiset readers are

decision makers in their organisation.

30%are of age 40

or under.

54%work in the waste management

or recycling industry sectors.

88%keep Uusiouutiset

magazine for future reference.

95%are happy with Finnish Circular Economy News Uusiouutiset.

READER POLL: FOCUS MASTER OY 2016.

READER POLL

RESULTS:

The readers work in the sectors of CE, waste manangement, recycling, industries and

production, expertise, environmental management, public office, research and education.

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MEDIA CARD 2020www.uusiouutiset.fi

EDITORIAL CALENDAR AND SPECIAL DELIVERIES

”UUSIOUUTISET IS A MUST IN THIS SECTOR!"

”ALL THE LATEST NEWS REGARDING

MY WORK."

Quotes from a reader poll by Focus Master Oy 2016.

EACH PRINTED ISSUE IS READ NEARLY 13 000 TIMES.Each copy has some 5-6 readers.

”CRUCIAL TOPICS YOU DON'T HEAR ABOUT IN

OTHER MEDIA."

IssueEditorial deadline

Advertisement deadline On sale date

1/20 7.1. 13.1. 3.2.2/20 4.2. 11.2. 5.3.3/20 30.3. 6.4. 29.4.4/20 12.5. 22.5. 12.6.5/20 11.8. 21.8. 14.9.6/20 5.10. 13.10. 4.11.7/20 10.11. 18.11. 11.12.

THEMES AND DATES OF UUSIOUUTISET FOR 2020

1 OUT MON FEB 3RD 2020

Bioeconomy, sustainable industrial processes. Recycled paper, fibres, wood, and textiles. SPECIAL DELIVERY at the events of Kasvu Open.

2 OUT THU MARCH 5TH 2020

Ecological packaging and package recyling. Plastic waste and re-plastics. Waste logistics. CE Education. Carbon neutral construction. SPECIAL DELIVERY at YTP seminar on March 31st, Raksa fair, and at the events of Kasvu Open.

JOINT APPLICATION SYSTEM FOR CE IN FINLAND: 18.3.-1.4.2020.

3 OUT WED APRIL 29TH 2020

Biowaste and nurtient cycles. Recovered materials in groundworks. Waste management in households. SPECIAL DELIVERY at Kiertotalouspäivät by KIVO 27.-

28.5.2020, at Helsinki Chemicals Forum 4.-5.6.2020, and at the events of Kasvu Open.

4 OUT FRI JUNE 12TH 2020

Responsible consumerism and trade. Waste logistics. Sustainable cities. Green procurement. Special IFAT issue.

SPECIAL DELIVERY for retail trade. Distributed widely to more than 50,000 readers of Finnish Chemical Magazine, Work Health Safety, and Emotion & Mind magazine.

JOINT APPLICATION SYSTEM FOR CE IN FINLAND: in the autumn.

5 OUT MON SEP 14TH 2020

Intelligent CE. Recycled materials and re-plastics. Carbon neutral construction. Waste logistics.

SPECIAL DELIVERY at FRUSH in 30.9.-1.10.2020, at Jätehuoltopäivät 6.-7.10.2020 in Oulu, and at Kasvu Open Carneval.

6 OUT WED NOV 4TH 2020

Biowaste and nutrient cycles. Water, wastewater and sludge. Biogas, bioenergy. Food waste.

SPECIAL DELIVERY at Bioecenoy Days and at Kiervovoi-mapäivät. Distributed widely to more than 50,000 rea-ders of Finnish Chemical Magazine, Work Health Safety, and Emotion & Mind magazine.

7 OUT FRI DEC 11TH 2020

Critical materials and chemicals. WEEE, batteries. Intelligent CE. Circular business.

SPECIAL DELIVERY at Pidä Lappi Siistinä ry's event in 2021.

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ARTWORK FROM US: Full page and half a page 100€ smaller sizes 60€.

ALL THE ADVERTISEMENTS in the printed magazine are also pub-lished in the digital magazine. Hyperlinks active.

*Bleed + 3 mm

ADVERTISEMENTS IN THE PRINTED MAGAZINE

COMBINE BOTH, PRINT AND DIGITALPACKAGE 1 (e.g. to present an innovation)½ page printed ad + sponsored blog at www.uusiouutiset.fi 1350 € (norm. 1 500 €).

PACKAGE 2 (e.g. promote an event)1/8 page printed ad + newsletter banner + website banner 800 € (norm. 1 080 €).

PACKAGE 3 (e.g. product launch or a reference case)Full page sponsored article in print + at our website + electric direct mailing cam-paign 3 500 € (norm. 3 850 €).

BOOK THE WHOLE YEARThe more you advertise, the more economical it is:

• 2 ads: –10 % • 3 ads: –15 %• 4 ads: –20 %• 5 ads: –25 %• 6 ads: –30 %• 7 ads: –35 %• 8 ads: –40 %

AD MATERIALS TO:PLEASE SEND YOUR ADVERTISING MATERIAL TO:[email protected] a high resolution PDF file

ATTACHMENTS: Forssa Print / Sitomo, Helsingin-tie 22, 30300 Forssa, Finlandwww.forssaprint.fi

TECHNICAL ADVICE:Sari LehtoT. +358-50 3273 [email protected] by offset

PRINTING HOUSEForssa Print/ PunaMusta MediaAddress: Esko Aaltosen katu 230100 Forssa, FinlandContact: Antti RikassaariT. +358-40 5120 998

ADVERTORIAL The customer provides us with the desired texts, pictures and logos, we do the layout (image resolu-tion minimun 300 dpi).

SPONSORED ARTICLE Our journalist will interview you and write the article, you can choose the contents and themes. You'll have a ready pdf to distribute further. Pictures can be taken by us or provided by you.

SPECIAL COVER + DISTRIBUTIONWe can place your logo and a short message in the cover of Uusiouutiset magazine! The special issue can be sent to your desired target groups by your mailing list, or we can even collect a mailing list for you. Price is 880€ (a ready mailing list) or 1200€ (hand-picked mailing list). Postal fee 0,90€ per copy is added.

RESERVE THE BEST PLACES!

LIITTEETPLEASE NOTE: NEW OPTIONS!

E.G. HALF A PAGE

1250 €

Size Price Width x height2/1 pages, spread 2 950 € 420 x 297 mm*1/1 page 1 850 € 210 x 297 mm* or 185 x 266 mm1/1 back cover 2 250 € 210 x 262 mm* or 185 x 266 mm1/2 page 1 250 € 90 x 266 mm or 185 x 130 mm1/4 page, incl. banner atwww.uusiouutiset.fi!

1000 € 90 x 130 mm or 185 x 60 mm

1/6 page 650 € 60 x 130 mm or 90 x 85 mm1/8 page, incl. banner atwww.uusiouutiset.fi!

550 € 90 x 60 mm or 185 x 33 mm

1/1 advertorial 1 900 € Full page, text and pictures from the customer

1/2 advertorial 1 350 € Half a page, text and pictures from the customer

2/1 sponsored article 3 950 € Spread, text and pictures from us NB: Adding in newsletter and at website + 500 €

1/1 sponsored article 2 600 € Full page, text and pictures from us1/2 sponsored article 1 600 € Half a page, text and pictures from us

2-page (not folded) 1 800 €4-page 2 100 €6-8-page 2 500 €over 10 pages 2 800 €

RECLAMATIONS in writing within 14 days of the on sale -date. Publisher takes responsibility only for the price of the advertisement should the ad be left out. The advertisement reservation can be cancelled on the editorial deadline date at the latest. Cancellations later than this will be charged 50% of the ad price. The customer takes responsibility for the copyrights of his ad material.


NEWSLETTER

UUSIOUUTISET FINNISH CIRCULAR ECONOMY NEWS: 13 NEWSLETTERS IN 2020

Issue Is publishedAdverisement

deadline1 Fri 17.1. Mon 13.1.2 Mon 3.2. Wed 29.1.3 Mon 17.2. Wed 12.2.4 Thu 5.3. Mon 2.3.5 Fri 27.3. Mon 23.3.6 Wed 29.4. Fri 24.4.7 Tue 19.5. Thu 14.5.8 Fri 12.6. Mon 8.6.9 Thu 20.8. Mon 17.8.

10 Mon 14.9. Thu 10.9.11 Thu 15.10. Mon 12.10.12 Wed 4.11. Fri 23.10.13 Fri 11.12. Mon 7.12.

"I LOOK FOR EVENTS AND JOBS IN UUSIO UUTISET NEWSLETTER."

”ALL THE NEWS IN MY SECTOR THAT I CANNOT FIND ELSEWHERE.”

”THE TOPICS ARE EXTREMELY INTERESTING! UUSIOUUTISET IS A COMPACT PACKAGE OF ALL THAT'S RELEVANT.”

UUSIOUUTISET NEWSLETTER IS SUBSCRIBED TO by some three thousand readers interested in CE, waste manangement, 3R, and environmental issues. The readers are professionals, decision makers and experts in these fields.

THE NEWSLETTER has proven to be a great way to reach the potential visitors of CE events, trade fairs and educational opportunities. It is also an excellent tool to recruit the best professionals in these fields.

THE READERS are very interested in the newsletter, as the average reading time is more than 8 minutes. At best more than 63,5% of the readers take note of the advertisements and banners. Usually, more than two thirds of them click on the banners.

SUBSCIRBE TO A FREE NEWSLETTER: http://www.uusiouutiset.fi/tilausasiat/uutiskirje/

BANNERS bare booked on first come, first served -basis. Banner size is 270 x 225 pixels and the accepted formats are jpg, gif or png. Banner in newsletter 450 €Banner in newsletter + at website 550 €Text message in newsletter 350 €Artwork for the banner +50 €.

MEDIA SALESMaria NiinivuoriT. +358-45 1120 [email protected]





UUSIOUUTISET SUBSCRIPTIONST. +358-3 4246 5370, [email protected] http://www.uusiouutiset.fi/tilausasiat/lehti/

54,1% of the readers work as

experts.

47,7%work in the private

sector.

26,3%work in the public

sector.

25,9%work outside the actual

waste management and CE sectors.

23,1%or the readers are

younger than 39 years old.

31,3%represent org.'s

of over 200 employees.

19,2%represent org.'s of less than 10

employees.

THE READERS ARE EXPERTS & PROFESSIONALSMajority of the newsletter readers are established experts in circular economy, waste management and environmental sectors.

60,9%come from cities

over 100 000 inhabitants.

65,1%take part in buying decisions in their

organisation.

19,9%are the primary buyers in their organisation.

Newsletter reader poll by JHelske Reseach 2019.

1/3of the readers have over 11

years of working experience in the sector.


EDM

ELECTRONIC DIRECT MAILING IS EFFECTIVE!Choose electronic direct mailind (EDM) and we'll devote the entire newsletter content to you exclusively.MAXIMIZE the reach by sending the EDM to both the readers of Uusiouutiset and to our sister magazine Finnish Chemical Magazine. We will send your message to some three to eight thousand professionals and decision makers in the fields of circular economy, waste management, 3R, chemistry and environmental topics.

THE ENTIRE CONTENT OF EDM is dedicated to you: all the headers, texts, images and hyperlinks are as you desire. The layout is familiar to our readers as it is based on the official Uusiouutiset newsletter, which means that more readers are likely to open the content and links, as they are known to be from a reliable source.

EDM IS FAST AND EASY: We'll prepare the campaign and send it out when you desire. Please, do send us your material preferably 5 days before the planned send-out-date. We'll send you a preview to be approved.

PRICES:We can send the EDM out to both the readers of Uusiouutiset and to Finnish Chemical Magazine newsletter readers. The mailing list includes more than 8 000 professionals and experts. 1 900 €.

Or send the EDM to Uusiouutiset news-letter readers, to some 3 000 professio-nals. 1 000 €. A report of opening and click rates is included in the price. Extra service includes also a list of the domain addresses, + 50 €.

92% OF UUSIOUUTISET NEWSLETTER READERS ARE

INTERESTED IN ADVERTISING ABOUT CIRCULAR ECONOMY SOLUTIONS AND SERVICES.

THE ENTIRE CONTENT OF THE NEWSLETTER IS DEVOTED TO YOU!

EDM IS EFFICIENT WHEN YOU WISH TO:• inform about your products and services• market your trade fairs, events and training opportuni-ties• make offers directed exclusively to special sector experts• reach specific target groups of high profile professionals• widen you contact and customer base• recruit the best people• get more traffic at your website.







88%of readers are intersted in advertising about recycling

and sorting solutions.

83%are interested in advertising about events and education.

61%of our readers wish to know about career opportunities.

83%are interested in advertising

about environmental and sustainable consumer

products.


ADVERTISEMENTS IN DIGITAL CHANNELS

UUSIOUUTISET WEBSITE FOR CIRCULAR ECONOMYThe website www.uusiouutiset.fi is the place for circular economy digital community. Over 64 000 page views and 27 000 visits per year. 2 300 visitors every month, on the average.BANNERS are visible with all mobile devices. About one third of visitors browse with a tablet or a cell phone. 25% of visits come through the front page.

Top banner and box banners are visible in all web pages. Front page banner is in the center of the front page.

SPONSORED ARTICLESIN THE FROM OUR PARTNERS -SECTIONText, pictures and logos as well as hyperlinks by the customer, published at www.uusiouutiset.fi in the From our partners -se-ction, as well as in Uusiouutiset newsletter.550 €/ article or

3 700 € per whole year (incl. maximum 13 articles)

TOP BANNERWidth 1400 px, height 171 px. Mobile 600 x 500 px version. 50% of page openings.

250 €/ month700 €/ 3 months1 350 €/ half a year2 400 €/ year

FRONT BANNEROne, special place in the center of front page! Size 748 x 320 px.

250 €/ month700 €/ 3 months1 350 €/ half a year2 400 €/ year

SPONSORED BLOGYou have something on your mind you'd like to share about circular economy or waste management busi-ness? The sponsored blog can be published at www.uusiouutiset.fi.

250 €/ blog.

Text preferably not more than 2 000 characters incl. spaces. Please, do provide a jpg image of the writer.

BOX BANNERChanging location, so that every box banner has its turn at the top of the list. Size 600 x 500 px.

150 €/ month260 €/ 3 months690 €/ half a year1 200 €/ year

VISIBLE 100 % OF THE TIME.







FULL POTENTIAL OF CIRCULAR ECONOMY: ADVERTISE IN …€¦ · • Circular economy (CE) news portal...

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