Circular economy workshop
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Transcript of Circular economy workshop
Guido Braam -‐ Execu&ve Director
@guidobraam @circleeconomy
Circle of action
“A non-‐profit ac3on driven coopera3ve with a mission to speed up the transi3on towards the
inevitable circular economy.”
Personal introduction
“Entrepreneurs are the ones filling the gaps and failures in society”
-‐ Michael Porter
Circular business model Descrip2on Examples
Service and lease concepts where producers remain owner Ownership to usage
Waste as a resource
Smart recycling
Second life sales
Assets and goods sharing
Repurpose (organic) residual material flows for new applica:ons
Integrated reverse flow of material and recyclates trading
Recover residual product value in new segments by retake and resell
Mone:ze u:liza:on of goods and assets instead of volume transac:ons
Examples of circular business models
Drivers for a circular economy
a) Posi:ve business case on macro-‐economic level b) Resource dependency (vola:lity) c) Climate change and world overshoot d) Circular economy reveals innova:ve poten:al
Positive business cases on a macro economic level
“Today's goods are tomorrow's resources at yesterday's prices.”
-‐ Walter Stahel
Personal lessons learned
a) Just do it – bring it into prac:ce b) Logical but complex – don’t simplify too soon c) Do-‐tank – thinking and doing combined d) Holis2c approach -‐ to prevent one issue solu:ons e) Mul2-‐stakeholder approach – all stakeholders needed f) Systemic change – irreversible posi:ve chain reac:on (meadows) g) Expert curse – stay curious as a kid and be an expert like a parent
Input Risks Organizational Improvement
Potential
End-of-Use Value Preservation
Product/Service Design
Systemic Approach: PGGM investment Assessment Planetary impacts