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winter2010

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Welcome to Fuel’s newsletter. We hope you enjoy reading this and wouldappreciate your feedback.

Palmer’s networks with celebrities at theMOBO Awards

FUELLING CELEBRITY RELATIONSHIPSSalter and Heston Blumenthal: the partnership

of two great kitchen icons

The annual MOBO (Music of BlackOrigin) Awards on 20 October at theEcho Arena, Liverpool, was anopportunity to strengthen relationshipswith influential celebrities. Iconicbrand Palmer’s once again enjoyedprestigious positioning within the giftlounge to engage with celebritiesincluding MOBO host Alesha Dixon,JLS and now even more stars arefans of Palmer’s.

A team made in kitchen heaven hasbeen created with the UK leader inkitchenware and the country’s topchef for the Heston BlumenthalPrecision Range for Salter.

The innovative style of Heston andthe excellence and accuracy of Salterblend seamlessly together across therange of scales, thermometers andtimers in a sleek black design.

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Accoya® wood goes from strength to strengthA new study from highly respected Scion Research (New Zealand Institute of Forest Research) has confirmed theposition of Accoya® wood from Accsys Technologies as the world’s leading high technology wood. The results,which were published after five years of in-ground and fungal decay chamber tests, strengthen the environmentally-friendly credentials of Accoya® by concluding that it is more durable than the slow-growing and unsustainablecypress, cedar, merbau and teak timbers.

Accoya® is softwood sourced from sustainable forests, which undergoes a unique, non-toxic modification process topossess the properties of hardwoods. By establishing that Accoya® lasts longer than woods treated to alternativeindustry standards of wood modification, the study also proved that the acetylation process which producesAccoya® wood is a far superior treatment.

The report fortifies the trade media relations that Fuel is conducting for Accsys Technologies across Europe.

BIOFUEL

EVENTS WITH ROCKET FUEL

Beauty Magazine held its annualawards this year at MadameTussauds. Guests enjoyed a ride onthe Spirit of London before drinks, asit down dinner during the ceremonyand an exciting programmedesigned to recognise innovationwithin the beauty industry.

Fuel has a long-standing relationshipwith Beauty Magazine so sponsoringone of the most prestigious eventsin the beauty trade calendar was anatural decision.

Fuel sponsorsprestigious

Beauty Awards

Napiers The Herbalists kick-started its 150th anniversary celebrations witha victorian-themed cocktail event at their original 150 year old store inBristo Place, Edinburgh.

Scottish media and Napiers friends were transported back in time byemployees in Victorian dress serving cocktails and Napiers therapists providingtreatments.

Local MSP Sarah Boyack and Lynda Melvin, direct descendant of Duncan Napier,cut the ribbon

Napiers turns back time

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Radio starsLa-Tweez IS THE ultimate tool for brow beautification. These state-of-the-art illuminated LED tweezers are emblazoned with Swarovski crystalsand are creating a stir in the beauty industry since their UK launch earlierthis year.

la-tweez was the winner of a Global Radio advertising campaign prize inthis year's raffle at the CEW Awards lunch. This is a new move for GlobalRadio, which has traditionally run mass-market campaigns. This is reflectiveof an emerging trend for beauty marketers. Fuel organised a VIP launchof the jingle in October. The ad will hit the airwaves in time for pre-holiday shopping.

FUEL PARTNERSHIPSViral therapy

JUST IN TIME for the clocks goingback and the start of dark evenings,Sealy, the world’s biggest bed brand,has partnered with sleep expert andChartered Physiotherapist, SammyMargo, to create an online videoand podcast to offer a modernsolution for a modern problem: howto get a good night’s sleep.

The video, produced and directedby Fuel, is a contemporary healthinnovation to assist those who oftenstruggle to sleep properly becauseof busy lifestyles, permanent accessto emails, buzzing mobile phonesand televisions in bedrooms. Thevideo demonstrates the ProgressiveMuscle Relaxation technique, whichfeatures heavily in the podcast. Thevideo is live on YouTube and thepodcast is now available to down-load free on iTunes.

Danielle had the smoothestbumpy ride thanks to SilDermSilDerm stretch mark prevention oilwas the secret behind DanielleLloyd's super smooth, stretch markfree baby bump. With over 70% ofpregnant women being affected bystretch marks, SilDerm Stretch MarkPrevention Massage Oil is the bestway to conquer the problem.

Fuel launched the advanced formulato trade and consumer press in theUK earlier this year. Using the clinicaldata that supports SilDerm and theproduct's ability to train the cells tostart the healing process before thestretch marks begin to take hold,Fuel created a media buzz in nationaland glossy titles including Hello,Reveal and Celebs on Sunday.

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USN is going the distanceFuel is working with USN to demystify sports nutrition and encourage menand women of all ages to embrace supplements that will help improve theirperformance naturally and without turning them into a bodybuilder!

A comprehensive media relations campaign is taking place across allmainstream consumer media to place sports nutrition firmly on the agenda.Fuel is focusing on USN’s weight loss range of products, Xedra Cut and thenewly-launched range of endurance products.

RUNNING ON FUEL

What’s hot this season?The Community Sports Foundation is successful at breaking downcommunity barriers such as anti-social behaviour, racism, bullying and gangculture by using sports as a tool for social inclusion. The Foundation suppliesgrant funding, qualified coaches, sporting initiatives and leadership trainingto benefit able-bodied and disabled children, young people and communitiesin poor health or disadvantaged areas. The Foundation employs Big Societytactics that work. Contact Fuel for details of sponsorship options.

FUEL-O-METER

Beauty and the Bust at Fulham Town Hall from December 7 toDecember 11 is an original, alternative musical pantomime for grown ups.From the acclaimed Back End Productions crew, the audience is expected todress up and laugh heartily at all the bad jokes and innuendo. What’s more,you gain brownie points with this one because all profits will go to fourfantastic charities: Diabetes UK, Help for Heroes, Royal Star and Garter, TheCommunity Sports Foundation. www.backendproductions.com for tickets.

British explorer Mike Laird haslaunched the first top-end amateurbike race across Australia fromMelbourne to Cairns, the Trans OzBike Ride (www.transozbikeride.com).The race has been split into tworoutes, both encompassing variedterrain of roads, dirt roads and hillstages through the picturesqueoutback. The route roughly retracesthe steps of the ill-fated Burke andWills expedition of 1860. For infoabout taking part in May 2011, or tolearn about sponsorship opportunities,get in touch.

fuelnewsfuelnewsFuel new business wins

B2B: First Care® is an absence management servicewhich delivers absence reductions of up to 40% inyear one.

Healthcare: Meda Pharmaceuticals has appointedFuel to run PR for Difflam, a product for sore throatsand TrioBe Plus, a Vitamin B supplement for maintaininga healthy mind.

Art: Muriel Barclay is a Scottish artist whose paintingshave impressed discerning art collectors and critics(see commissioned portrait of Gillian Waddell).

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