Welcome to my documentary pitch.

Charlie Ladbury

I am here today in response to your set brief and to convince you that my ideas present the best solution for your organisations needs.

Documentary will follow broadcasting regulations set by Ofcom.

The Northern Echo’s audience will be considered appropriately, for example offensive language will not be used at any point in the documentary.

Protecting under 18’s: As this product will be available to downloaded at any time of the day it can easily be viewed by minors. Therefore I will avoid using offensive language, misuse of alcohol and violence.

Fairness: avoiding unjust or unfair treatment of individuals or bodies. Particularly when it comes to referring to cars specified in the documentary.

Primary Audience: Socioeconomic group B, C1, C2, D. Age: 16-25 Tribe: Boy Racer Region: North East England

I have considered a secondary audience and have focused towards The northern Echo’s primary audience.

Chose the content of my documentary because the premise of the documentary has never been tackled before, the idea is an original concept.

Popular BBC motoring programme ‘Top Gear’ had a similar piece which was very popular with Top Gear audiences.

Large divide between primary and secondary audiences.

Both audiences have been considered throughout pre production.

E.g. humor used will be more regional humor.

Mixed style documentary

Interviews Observations Voice-Over Narration

Due to the narrative of the documentary there will also be elements of fly on the wall

Product compensates for both audiences.

Combining boy racer genre of music, but more mainstream so secondary audience will also enjoy it.

Fast editing pace will be used.

‘Top Gear style’ narrative.

Humor is planned to be used throughout documentary.

Using locations in the north-east would attract a north-east audience.

http://www.youtube.com/watch?v=JJhZTSXxO9w

Target audience research proved to find humor used in mock-up was successful.

Music used was relevant to target audience.

Target audience suggested using an interview to break up the narrative.

They also suggested to use a quicker editing pace to appeal to the target audience, making it more exciting.

Using experimental camera shots such as pans, tilts and tracking shots.

The exposition is a question ‘where can you go on £10 pounds worth of petrol?’

Music used will be relevant to target audience but will consider other audiences and wont be off putting for other audiences

Fast paced editing speed

Total expenditure will be £2844.

total includes equipment, insurances and hiring of staff including director, editor, producer and other staff such as scriptwriters and sound engineers.

Local automotive companies such as SG Petch are willing to sponsor my documentary proving its commercial viability and that the product will not make a loss.

January: filming including car footage, establishing shots and interviews will be completed.

February: Editing will be started and completed.

March: all stages of production will be finished and ready to be uploaded to site.

I found when coming to film my mock up that I could not get an interview in the required time.

No other schedule issues should arise as all will be filmed within one day.

Actually going to be done instead of just discussed, giving more realistic interpretation as to what a car can do.

Footage will be raw and genuine.

Humor was found to be successful in mock up.

North-east based.

Organizing an interview will be the major issue.

I have already begun emailing professors of environmental studies at local universities and local garages and dealerships requesting an interview.

Thanks for listening and I’m willing to answer any questions you may have.