FSB Get seen on Google 24.4.13
121
-
Upload
june-cory-my-mustard-google-partner -
Category
Business
-
view
266 -
download
2
description
A half day workshop for local business owners with one simple aim: we take the geek out of getting seen online. The areas we cover include: Why Google is the only real game in town SEO in plain English that even my Nan would understand What Google used to like and why that changed Your website is your base camp on the internet – nurture it The impact you can make behind the scenes, on the page The impact you can make behind the scenes, off the page Social media: why you must join the conversation Google Places – how to get seen on the map listings Analytics: it’s all a waste of time if you can’t measure it
Transcript of FSB Get seen on Google 24.4.13
SpiderCrawlerRobot Bot
“organize all the world’s information and make it universally accessible”
The we we tool
200 character description Multiple categories Images Videos Opening times Coupons Reviews
http://www.the-free-directory.co.uk/http://www.freeindex.co.uk/http://www.wwwi.co.uk/http://www.uksmallbusinessdirectory.co.uk/http://www.internet-heaven.co.uk/stuff/add.phphttp://www.scoot.co.uk/advertise/free-listing.htmlhttp://www.yelldirect.com/internetadvertising/http://www.businessmagnet.co.uk/http://www.freeadvertising-business.co.uk/
Above the fold Algorithm Blog Cached pages CSS CTA CTR HTML Impression IP address
ISP PPC PPV RSS SEM SEO SERP VOIP Wi-Fi Wilfing
Do you know……
•How many visitors came last month?
•How many pages did they view?•Which pages did they look at?•How long did they stay?•Where are they located?•Which keyword attracted them?•Which site referred them?•Are they new to your site?
www.google.com/analytics
Your customers see your ad when they search
Your ad reaches users at the moment they demonstrate interest
IMMEDIATETARGETED
MEASURABLEACCESSIBLE
Keywords
Be highly specificPlurals
Misspellings
A Typical AdWords Ad
• Display URL (35 character limit)• Ad Text (35 character limit)• Ad Title (25 character limit)
Landing Page
Must relate to the keyword used Must deliver what the ad promised Must have a strong call to action
Timing
Be seen in 15 minutes
Stop immediatelyConstantly improve
performanceExploit events &
industry newsWeekdays only
Last year we spent £500,000 of our clients’ hard earned cash …..
…and turned it into £10,000,000 of new business for them
