RESEARCH PROJECT REPORTON

FACTORS AFFECTING MUTUAL FUNDS INVESTMENTS WITH SPECIAL REFERENCE TO

ICICI PRUDENTIAL

Submitted in partial fulfillment of the requirement for the award

of degree of Master of Business Administration

fromUttar Pradesh Technical University, Lucknow

Submitted by

Amit Kumar -IIRoll no: 1212470014

MBA (Batch 2012-14), 4th Semester

Under the guidance of

Mr. K. Anbumani Associate Professor

ICCMRT

INSTITUTE OF CO-OPERATIVE & CORPORATE MANAGEMENT, RESEARCH AND TRAINING

21/467, RING ROAD, INDIRA NAGAR, LUCKNOW-226016

Date……………..

CERTIFICATE

This is to certify that Mr. Amit Kumar II, a student of Master of Business

Administration (MBA) Programme (batch 2012-14) at this institute has conducted a

research project titled “FACTORS AFFECTING MUTUAL FUNDS

INVESTMENTS WITH SPECIAL REFERENCE TO ICICI PRUDENTIAL ”

under my guidance during the 4th semester. The report has been prepared towards

partial fulfillment for the award of MBA degree from Uttar Pradesh Technical

University. The research project report is the original contribution of the student.

The research project report is hereby recommended and forwarded for evaluation.

(K. Anbumani) Associate Professor

Phone: 2716431, 2716092Fax: (0522) 2716092Ãesy iccmrt@satyam.net.inosclkbV www.iccmrt.ac.in

Institute of Co-operative & Corporate Management, Research and Training

467, Sector-21, Ring Road, Indira Nagar, Lucknow-226 016

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DECLARATION

I, Amit Kumar , a student of Master of Business Administration (MBA) Programme

at the Institute of Co- operative & Corporate Management Research and

Training, Lucknow hereby declare that all the information, facts and figures used in

this research project titled “FACTORS AFFECTING MUTUAL FUNDS

INVESTMENTS WITH SPECIAL REFERENCE TO ICICI PRUDENTIAL “

have been collected by me.

I also declare that this project report has been prepared by me and the same has never

been submitted by the undersigned either in part or in full to any other University or

Institute or published earlier.

This information is true to the best of my knowledge and belief.

Date. (Amit Kumar)

ACKNOWLEDGEMENT

It is the matter of Great Pleasure and Privilege to be able to present this Research

Project Report on “FACTORS AFFECTING MUTUAL FUNDS INVESTMENTS

WITH SPECIAL REFERENCE TO ICICI PRUDENTIAL

My first of foremost gratitude goes to Dr. Ajay Prakash, Principal, Institute of

Co-Operative & Corporate Management, Research And Training for the assistance

extended by him for the successful completion of this project work.

I am extremely grateful & thankful to Mr. K. Anbumani, Associate Professor, Institute

of Co-Operative & Corporate Management, Research and Training for her able

guidance and support.

I also extend my heartfelt gratitude to my friends& family members who has extended

their support at every step. Last, but not the least I express my profound gratitude to

the God Almighty for the successful completion of this project.

(Amit Kumar )

PREFACE

The project includes a brief description of MUTUAL FUND Industry and perception of

investors and advisors about mutual fund.

A mutual fund is a scheme in which several people invest their money for a common

financial cause. The collected money invests in the capital market and the money, which

they earned, is divided based on the number of units, which they hold. The mutual fund

industry started in India in a small way with the UTI Act creating what was effectively a

small savings division within the RBI. Over a period of 25 years this grew fairly

successfully and gave investors a good return, and therefore in 1989, as the next logical

step, public sector banks and financial institutions were allowed to float mutual funds and

their success emboldened the government to allow the private sector to foray into this area.

A survey was conducted to get the primary data to judge the factors that investor and

advisor keep in mind before dealing in mutual fund i.e.

.Safety- .Return-.flexibility-.Liquidity-.Schemes

At present there are many Schemes being offered by various MUTUAL FUND

companies. Each AMCs is competing with each other by Launching new products or

relaunching old ones.

MUTUAL FUND industry today is facing a huge competition not only from with in

the industry but also from other financial products like Insurance Policies. In

the project I tried my best to study things which I observed during my training

period .My analysis and conclusion is based on actual research of the Topic.

TABLE OF CONTENTS

Sl. NO. CHAPTER PAGE NO.

CHAPTER-1 INTRODUCTION 1-34

CHAPTER-2 REVIEW OF LITERATURE 35-36

CHAPTER-3 OBJECTIVES & RESEARCH

METHODOLOGY

37-41

CHAPTER-4 DATA ANALYSIS 42-72

CHAPTER-5 FINDINGS AND RECOMMENDATIONS 73-75

CHAPTER-6 CONCLUSIONS 76

BIBLIOGRAPHY 77

ANNEXURES

QUESTIONNAIRE

78-82