Front Pages ..

7/30/2019 Front Pages ..

1/8

PROJECT REPORT

ON

STUDY ON CONSUMER BUYING BEHAVIOR &

SATISFACTION LEVEL FOR HERO

HONDA MOTORCYCLE WITH REFERENCE TO DELHI

PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT

OF THE REQUIREMENT

OF BACHELOR OF BUSINESS ADMINISTRATION

By:

CHETAN KUMAR BHARDWAJ

Enrollment No. 04490201710

Under the guidance of

MS. AMANPREET LUTHRA

SRI GURU TEGH BAHADUR INSTITUTE OF MANAGEMENT

&INFORMATION TECHNOLOGY

(Affiliated to GGSIP University Delhi)

(2010-2013)


2/8

PROJECT REPORT

STUDY ON CONSUMER BUYING BEHAVIOR &

SATISFACTION LEVEL FOR HERO

HONDA MOTORCYCLE WITH REFERENCE TO DELHI

Submitted by-

Chetan Kumar Bhardwaj

04490201710

BBA (gen) SEM 3


3/8

TABLE OF CONTENT

Chapter

No.

SUBJECT

PAGE

NO.

DeclarationI

Certificate II Acknowledgement III

1 Rationale of Study 1

2 Profile of Company 4

3 Review of Literature 17

4

Research Methodology 21

4.1 Research Design 21

4.2 Objective of the Study 21

4.3 Scope of the Study 21

4.4 Sampling plan 23

4.5 Data Analysis and Interpretation 25

4.6 Findings 43

4.7 Limitations 44

Annexure 45Questionnaire 45

Form or any from the company 52

Bibliography 53


4/8

List of tables

Table

No.

Descriptions of Table Page

No.

1 Board of Directors: 5

2 Product of Hero Honda Motorcycle: 8

3 Dealers & service station 13

4 Age wise classification 25

5 Occupation wise classification 26

6 Income wise classification 27

7 Source of finance 29

8 Medium of sources 30

9 View of customer feedback towards advertisement 31

10 Age v/s usage of companys motorcycle 32

11 Customer feedback towards purchasing decision 34

12 Rating of hero Honda motorcycle features 36

13 Rating of show room attributes 38

13 Rate the following schemes that attract you most. 40

14 Ranking of attributes which are important in purchasing hero Honda

bike

42


5/8

List of figures

Figure No. Descriptions of Figure Page No.

1 Supreme auto at Delhi 10

2 Service Centre of Supreme Auto 11

3 Dealers organization structure 14

4 E-R Diagram: 15

5 Dealer Market Share 16

6 SSttiimmuulluuss -- RReessppoonnssee mmooddeell ffoorrbbuuyyeerrbbeehhaavviioorr 17

7 Age wise classification 25

8 Occupation wise classification 27

9 Income wise classification 28

10 Source of finance 29

11 Medium of sources 30

12 View of customer feedback towards advertisement 32

13 Age v/s usage of companys motorcycle 33

14 Customer feedback towards purchasing decision 35

15 Rating of hero Honda motorcycle features 37

16 Rating of show room attributes 39

17 Rate the following schemes that attract you

most.

41

18 Ranking of attributes which are important

in purchasing hero Honda bike

42


6/8

DECLARATION

I hereby declare that the project work entitled Study on Consumer Buying Behavior &

Satisfaction Level for Hero Honda Motorcycle with reference to Delhi submitted to the

Guru Gobind Singh Indrapratha University is record of an original work done by me under

the guidance ofMs. Amanpreet Luthra, faculty member, Sri Guru Tegh Bahadur Institute of

Management & Information Technology.

..

Signature of the scholar

Place: Delhi Chetan Kumar Bhardwaj

Date: Enrollment no. 04490201710


7/8

CERTIFICATE

This is to certify that Chetan Kumar Bhardwaj student ofSri Guru Tegh Bahadur Institute

of Management & Information Technology of course BBA Batch (2010-2013), has completed

her research work titled Study on Consumer Buying Behavior & Satisfaction Level for

Hero Honda Motorcycle with reference to Delhi under my guidance and supervision .The

work submitted is genuine and authentic.

.

Signature of Director

Prof. (Dr) P.L. Sethi

.....

Signature of Project Incharge

Ms. Inderpreet Kaur

Signature of Guide

Ms. Amanpreet Luthra

Place: Delhi Signature of Scholar

Date: Ms. Kirti Gupta


8/8

ACKNOWLEDGEMENT

With profound sense of gratitude and regard, I express my sincere thanks to my guide and

mentorMs. Amanpreet Luthra for her valuable guidance and the confidence she instilled in

me, that helped me in the successful completion of this project report. Without her help, this

project would have been a distant affair, her thorough understanding of the subject and

professional guidance was indeed of immense help to me.

I am also greatly thankful to the faculty members of our institute who co-operated with me and

gave me their valuable time. ACKNOWLEDGEMENT

..

Signature of the scholar

Place: Delhi Chetan Kumar Bhardwaj

Date: Enrollment no. 04490201710

Front Pages ..

Documents

Transcript of Front Pages ..