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Dear Acers

It’s that time of the year again. All of us look forward to Navratri, Diwali & Christmas in anticipation of a lot of fun, laughter and family time. I want to wish you in advance for all the festivities.

On our chosen path of ACE- Adapt, Change & Excel, a lot of activities are happening but the result is not visible on the ground. I don’t want to sound too harsh by expecting immediate results but with launch of Ideal Pick Catalogue, and Sales Training program; we thought we were on our way to perform in a different way. But there is still a wide gap between our deliverables and market requirement. We need to fill this gap on priority.

This phase is similar to a line by David Ogilvy, widely hailed as “The Father of Advertising”, in his book. It goes like this “When I write an advertisement, I don’t want you to tell me that you

find it ‘creative.’ I want you to find it so interesting that you buy the product.”

Having said that, the efforts towards new business development and new product development have been substantial and we did succeed in a few places. A big success in High Performance Taps in export market has given us the confidence that we are on the right track.

The preceding half year has been a mixture of highs and lows. Our profitability has been a good. Sales target, though, is not shaping up as expected. The remaining half of the year will see more constraints in terms of resource allocation and we will have to stretch much to be able to deliver our commitment to the shareholders. An inch of additional effort, from each one of us will help us realize our goal.

I wish to appraise you all that it was an honour for the Engineering Ravi

an amalgamation of ideas

ISSUE 02 • OCTOBER 2015 FORBES & COMPANY LIMITED - ENGINEERING DIVISION

division to host, Mr. Pallon Mistry, the scion of our Shapoorji Pallonji Group, at our Chandivali office. The day-visit involved introducing him to the business, industry and products. An inquisitive individual and an eye for detail, we hope he was happy with what he saw. On the macro level, RBI has signalled a rate cut which will trigger consumption and companies will be looking out for prospects. India’s strong fundamentals will always be helpful when other economies are in a downturn. Together with an overall good outlook, we can achieve what we have set out to accomplish. When the going gets tough, the tough get going. All the best!

From the COO’s desk

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Credit should go to Mr. Pravin Pachpande from Export team and Product Manager Mr. M. Brownie Gerald. They went to China to understand the requirement of High Performance tools for our current distributor.

Customer Category: New Customer / New Product Range

Challenge: Roll tap for tapping on ADC12 with higher

parameter & life improvement

Objective: Improvement in life

Proposal: New TAP design with modified geometry

Customer: Auto Component Manufacturer

Size: HPT 3/8 UNF SC4 2B HSSE

Component: Rocker Arm

Material: S.G. Iron (250 BHN)

Type of hole: Through

Machine: HMC -SPM

Tapping Depth: 30mm

DAY 1Training to the Sales Engineers and explained the virtues of Ideal pick catalogue

DAY 2Trials for the samples of Tools.

DAY 3After successful trial on Titanium and Stainless Steel, we received the order for the High Performance Taps.

ARCHITECT FOR THE SUCCESS MR. VAIBHAV DESHMUKH, PUNE DSOvaibhav.deshmukh@forbes.co.in

Eureka Moments

High Performance TapsBiggest single order for High Performane Taps- USD 200,000 (in Equivalent Rs. 1.2 Crore).

Tool Competitor Totem

Speed 200 RPM 200 RPM

Life 36mts 66mts (cont)

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Customer Category: New Customer / New Product Range

Challenge: Through Coolant Tap for tapping on Forged Steel

deep hole tapping

Objective: Improvement in life with reduced CPC

Proposal: New TAP design with Low Helix & Helica coating

Customer: Auto Component Manufacturer

Size: HPT 14X1.5 SLOW SPIREX DIN 374 HELICA T/C

Component: Tie ROD (BA OBJ Socket)

Material: S45C Forged Steel ( 220 - 260 BHN)

Tensile Strength: 900 N/mm2

Machine: Robotech VMC

Tapping Depth: 33mm

Challenge: How to work towards a lower CPC

Objective: Work with different set of parameters

to achieve the challenge

Customer: Amtek Auto

Component: Component Connecting Rod

Proposal: Drill 10.2X60X120 SH12 T/C TD TA

Parameters: RPM 2200

Feed 220mm/min

Challenge: How to work towards a lower CPC

Objective: Work with different set of parameters to achieve

the challenge

Customer: Roop Auto- Auto Part Manufacturer

Component: Yoke

Proposal: DRILL 13.5X54X 107 TD TA

1500 Rohit tools

2280 Our Life

Parameters: RPM 2000

Feed 400

ARCHITECT FOR THE SUCCESS MANIVANNAN- CHENNAI DSOmanivannan.kasinathan@forbes.co.in

ARCHITECT FOR THE SUCCESS MR. VIJAY SINGH- DELHIvijay.singh@forbes.co.in

ARCHITECT FOR THE SUCCESS MR. VIJAY SINGH- DELHIvijay.singh@forbes.co.in

Solid Carbide Drills

Tool Competitor Totem

Speed 300 RPM 300 RPM

Life 16.5mts 17.6mts

Performance Competitor Totem

Tool life (in mtrs) 321 360

Result Reduced CPC by 25% 17.6mts

Performance Competitor Totem

Tool life (in mtrs) 1500 2280

Result We have reduced CPC by 46% 17.6mts

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Tungsten Carbide Rotary Burrs

CMS & AMS

Challenge: Difficult to machine material

Objective: To replace existing competitor

Customer: Power generation industry

Component: Teltone Runner turbine

Material: S.S. TA6NM

Proposal: TCRB T3- customised geometry

Customer Metaldyne

Product Laser Marking Machine

Application To mark 2D code on Balance shaft

Value R18 lakhs

Architect for the success Mr. Vidyanand Goswami - Kolkatavidyanand.goswami@forbes.co.in

Mr. Shaikh Sohail- Walujshaikh.sohail@forbes.co.in

Customer SAIL

Product CMS Punches

Challenge Low-cost local competition

Architect for the success Mr. Santosh Chakra- Kolkata

Bradma Lasers First launched during The Delhi Machine Tools Expo

Enquiry generation method Delhi Machine Tools Expo

Customer Category New Customer / New Product range

Challenge To displace a settled competitor

Objective Convert the customer from competition to Bradma.

Proposal Newly launched Bradma™ Lasers wish Recus / IPG source with Forbes reliability & services.

Customer SAMCO Auto India Ltd. – Meerut

KPC Flexi Tubes - Faridabad

Size: 20 W Fibre Lasers

Architect for the success Mr. Jasdeep Singh- Delhi DSO, jasdeep.singh@forbes.co.in

Mr. Kanishk Raghuvanshi- Delhi DSO, kanishk.raghuvanshi@forbes.co.in

Performance Competitor Totem

Tool life (in mtrs) 20 60

Result Increased tool life by 200% 17.6mts

ARCHITECT FOR THE SUCCESS :MR. DEEPU KUMAR- BENGALURU DSOdeepukumar.nagaraj@forbes.co.in

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By Invite Only

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Events

Participation in Delhi Machine Tool Expo, 2015 from 20th Aug., 2015 – 23rd Aug., 2015 at Pragati Maidan, New Delhi

First batch of Training on Dimensions of Professional Selling by Mr. Roshan Joseph. He is a trainer from Carew International Inc. – a specialised sales training program. The workshop was conducted from 3rd August to 5th August 2015 at Sea and Rock Hotel, Mumbai.

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Second batch of Training on Dimensions of Professional Selling was conducted from 17th August to 19th August, 2015 at Sea and Rock Hotel, Mumbai

Third batch of Training on Dimensions of Professional Selling was conducted from 2nd September to 4th September 2015 at Tivoli Garden Resorts, Chhattarpur, New Delhi

Mr. Pallon Mistry in Chandivali factory with our MD Mr. Ashok Barat, Director- HR, Mr. Shrikrishna Bhave, CFO- Ms. Sunetra Ganesan, and COO Mr. Ravi Prem,

Fourth batch of Training on Dimensions of Professional Selling was conducted from 7nd September to 9th September 2015 at Greenfields, Thirumullaivoyal, Chennai.

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To commemorate the completion of 150 years of SP, it was proposed that we should contribute back to society.

There can be no greater effort than helping the unfortunate and giving them proper food. As a part of the poor

feeding initiative, Forbes contacted St. Catherine’s Home, Andheri. Their primary objective is to provide home,

education and rehabilitate the abandoned babies, toddlers and children with HIV who are shunned in society. They

have also rescued and provided shelter to many young girls from the flesh trade.

Forbes’ humble contribution as part of 150 years of celebration of SP Group

Vietnam Manufacturing Expo from 10-12th September 2015 at Hanoi, Vietnam.

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Editorial

I read this article in Harvard Business Review, the other day,

about points to consider for newly appointed managers. It

started with the understanding that being in a managerial

role, one is armed with a very potent weapon i.e. fire. Fire

here is a metaphor for power. The power to execute. The

power to influence. How one uses that fire will result in

success and failure. One of the points mentioned ‘taking

counsel for fears’. It is said that fear is normal and if you

aren’t scared, you shouldn’t be trusted with fire.

This line turns our usual understanding upside-down.

Logic says that if you aren’t scared, you should be the

one entrusted with fire. The new concept being explained

here looks at the practical and underlying aspect of

human psychology. Not the superficial one. The common

catchphrase that when one doesn’t have anything to lose

then they become free from fear, is wrong. Rather it makes

them more callous. It also makes them think that others too

aren’t fearful. The self-reference criteria sets in.

Fear of failure makes you take calculated risks. It doesn’t

make you look at the best solution but the optimum

solution. Christopher Nolan’s The Dark Knight Rises shows

this in an apt manner through Batman’s prison escape

sequence. The rope acted as a safety net resulting in lack of

fear. As soon as the rope was done away with, fear of failure

set in. This made his resolve even harder. There were no

second chances.

Not technically alike to Goebbels law, but a set of beliefs

followed by the crowd does result in a ‘don’t-question-the-

belief’ syndrome.

Channelize your fear

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Ground Zero

Maruti Suzuki approved Waluj factory for Spring WashersMaruti Suzuki India Ltd. audited Spring Washers facility at Waluj on 28th July 2015. The audit team Mr. Grover & Mr. Srinidhi of MSIL were impressed by the upgraded in-house manufacturing set up, Electroplating facility at Pranav Coating. Its our pleasure to announce that Maruti Suzuki has approved Waluj facility for the supply of Spring washers to them. Previously we had our Chandivali plant as approved source and now Waluj plant has been successfully approved. The QA team at Waluj Mr.Yogesh Kamble, Mr.Kundan Ramteke, Mr.Pradeep Chaudhari with Production Executive Mr. Gopal Patil were instrumental in getting audit through in well- coordinated efforts by Operations Manager Mr. Pavankumar & QA head Mr.Suyog Dasnurkar”

First of its kind “Sewage Treatment plant” at Waluj.On 26th August 2015, Mr. Ravi Prem inaugurated the “Sewage Treatment Plant” installed and commissioned at Waluj

factory. This plant is designed for 10000 Kilolitre capacity of sewage water treatment. With this Waluj factory has been

complied with one of the major pollution control statutory compliances. Congratulations to Waluj Plant head Mr.Ajit

Vaishnav and Project Incharge Mr.Rajesh Borakhade for this achievement.”

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Development in

HSS-Junkar Machine-

Magazine type job Auto

loading system

Electrical Discharge

Machining Machine

Inauguration

ZoneMaintenance

Kaizen IdeaModify Unloading Sestym.

Problem / Present StatusNs 635 Machine Running In Hand Loading.

ZoneDispatch

Kaizen IdeaProvide Bob Totem Logo .

Problem / Present StatusThere Is No Seal On Corrugated Box Once The Material Is Ready For Dispatch.

Counter MeasureBox Is Packed And Sealed With Totem Logo Tape.

ZoneThread Grinding.

Kaizen IdeaMake A New Design Such That It Will Increase Safety.

Problem / Present StatusIn Gt 77 Machine While Loosing The Dresser Lock Nut, Injury Happens To The Operator Hand.

Counter MeasureMade New Spanner Which Is Having Long Shank Handle So That While Loosing Hands Will Not Falling On Tailstock Centre.

ResultHydraulic motor eliminated and Induction motor with VFD installed. saving R40000/-

ResultIncreases safety & moral of the operator. No injury happens while loosing dresser lock nut. Dresser lock nut life exceeds.

ResultAll Boxes are sealed withTOTEM LOGO Tape.

CHIKALTHANAFACTORY:

CHANDIVALIFACTORY

KAIZEN BOARD

Idea by: Mr. M. Patil Idea by: Mr. Aniket SanapIdea by: Mr. Mahendra Bhanage

Before

Before

Before

After After

After

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ALL MAIL MAY BE ADDRESSED TO:The Editor ‘Forbes Symphony’Forbes & Company LimitedEngineering Division, Saki Powai Road,Chandivali, Andheri East, Mumbai- 72.Tel: 022 2847 1861Email: milind.patil@forbes.co.in

Editor Milind Patil

Associate editors Pravin Pachpande, Sujit Margaj

3rd to 7th December 2015, Gujarat18th to 21st November 2015, Bangkok

This newsletter is for in-house reading for all stakeholders of Forbes & Company Limited. Views expressed in the articles, if any, are exclusively those of the Author and not necessarily that of Forbes and Company Limited or the editorial team.

Forbes Family

Upcoming Events

Name Designation Location

Suryakumar Choudhari

Executive - Supply Chain Management

Aurangabad & Waluj

Chhayendra More

Project Manager Aurangabad & Waluj

Pramod Kumar Sales & Service Engineer Kolkatta

Bhagabat Panda Sales Engineer Mumbai

Rohit Rai Executive Trainee- Production Planning

Aurangabad & Waluj

Suraj Nagle Executive Trainee- HSS Taps

Engg Chandivali

Sunilkumar Kushwaha

Jr. Engineer- Production Planning

Aurangabad Chikalthana

Prathamesh Langi

Executive Trainee- HSS Taps

Engg Chandivali

Mr. Rohit Talwar Sales Co-ordinator Delhi

Mr. Ravindra Waghmare

Trainee Production Engineer

Mumbai

Mr. Subhash Narawade

Trainee Production Engineer

Mumbai

Manivannan Kasinathan

Sales Engineer Chennai

Maithili Kadam Executive - HR Engg Chandivali

Jaywant Mhatre Executive Trainee- D&D Engg Chandivali

Sachin Wadekar Executive Trainee- Quality Assurance

Engg Chandivali

Prem Kumar J Sales Engineer Coimbatore

Vishal Kadam Executive Trainee- Production

Engg Chandivali

Shubham Man-davkar

Executive Trainee- Production

Engg Chandivali

Welcome to the family

Mr. Vishal Jadhav successfully completed AMIE in September 2015.

Mr. Ajit Vaishnav successfully completed SP Group’s Senior Management Leadership

Program SHIKHAR. He & his team also won 1st prize in Action Learning Project of “Lean Management in Construction”.

Made us proud