From Retail to MeTail - Computer Sweden€¦ · *Google ZMOT, 2013 ©2014 Informatica. Proprietary...
Transcript of From Retail to MeTail - Computer Sweden€¦ · *Google ZMOT, 2013 ©2014 Informatica. Proprietary...
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From Retail to MeTail
Become a brand
that delivers.
*Motorola retail shopping, 2012
©2014 Informatica. Proprietary and Confidential 2
+133%
What Consumers Want?
What has the best
ratings in my city?
What did I buy
the last time?
Share what they
like & do
What do my
friends (B2C) or
colleagues (B2B)
recommend?
In which location is this
available?
What accessories are
available?
Is this the latest version
available?
How to Synthesize and Govern Data Across Silos?
The Information Challenge
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Marketing Operations Sales Operations Customer Service
Data
Governance
?
Location
Account
Customer
Product
Product
Account Customer
Location Account
Location Product
Customer Product
Account Customer
Location
Application Legacy Unstructured Third Party Data
Cloud Computing
No View of Interactions
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No View of Relationships
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No Single View
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Inspiring Conversion Power
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Did You Know?
Multichannel Shoppers
Spend 82% More. *Deloitte Research
*Google ZMOT, 2013
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ROPO: Research Online, Purchase Offline
37% of mobile buyers research online before buying offline
Online
Offline
22 %
37 %
9 %
32 %
Online Offline
Research…
Purchase…
Mobile Buyer
Online
Offline
20 %
29 %
16 %
35 %
Online Offline
Research…
Purchase…
DSL Buyer
Selling products today is…
Shopper-controlled
Fast
SKU-heavy
Data driven $
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Inspiring Conversion Power
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What is your
most important
product information?
• In-store & online
• Growing assortments
• Images & movies
• Supplier integration
• Trusted & consistent product
data
• Data integration
How Do You Shop Without Product Information?
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Would You buy this Product?
Rich Product Data makes the Difference
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LOVELY, BUT
HOW TO WASH IT?
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Rich Data Closes the Deal
80% of PIM customers
say they increased their
conversion rates in
ecommerce.
80%
26%
With PIM
Without PIM
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CONVERSION
RETURN
COSTS
The Product Information Challenge
Data Consumption and Customer Touch Points
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SEO Datapools Print Social Mobile POS E-Shop
Employee ERP Spread
Sheets
Images Videos Data
Sheets Customers
& Suppliers
The Excel solution !
• People within the same organization are working in SILOS doing the
same job and having the same challenges.
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Print Publishing Team MDM Team Mobile Commerce Team
Solved: The Product Information Challenge
Data Consumption and Customer Touch Points
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Customers
& Suppliers
SEO Datapools Print Social Mobile POS E-Shop
Employee ERP Spread
Sheets
Images Videos Data Sheets
Distributed Product Data Creation and Sources
Product
Manager
Supplier Category
Manager
Commerce
Manager
Collabo-
ration
Connecting The Dots … Will Grow Your Business
Differentiate with:
• Real time commerce
processes
• Unique customer
experience
“…by offering the right product, to
the right customer, from the right
supplier at the right location, in
real time.”
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Peter, 66 Retired,
Passionate Traveler
David, 26
Cineast, digital native
Intuitive
Delivery and Setup
Services
Auto Install
High Definition
(HD) / 3D
gesture controlled,
Wifi
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Differentiate or die ...
Deliver unique customer experiences
>> Real-time >> Relations >> Relevance
Inspiring Conversion Power
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“By 2017... customer experience is
what buyers are going to use
to make purchase decisions.”
Gartner Hype Cycle for E-Commerce, 2013
https://www.youtube.com/The Informed Purchase Journey: Right Product, Right Customer, Right Place
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You Can
Become a brand
that delivers.