t o P o r s c h e .F r o m P o r s c h e

The history of an Austrian enterprise.

The history of Porsche Holding Salzburg

is deeply linked to Austrian history. It is

influenced by political upheavals since the

beginning of the 20th century. Marked by an

enormous development in technology and

the fascination with automobiles. Formed

by a family who substantially contributed to

the evolution of the automobile and whose

family history and corporate history have

been entwined over many generations.

Over the last 60 years, Porsche Holding

Salzburg has turned out to be the most

successful automobile trading company in

Europe. Now a 100% daughter company of

Volkswagen AG, it has brought, since 2011,

its vast knowledge of automobile trade to

the Volkswagen Group.

The electric wheel-

hub motor was deve-

loped by Ferdinand

Porsche while

employed by Lohner

in Vienna. The

Lohner-Porsche

caused a sensation

at the 1900 Paris

World Fair.

Prof. Dr. Ferdinand

Porsche, the ingeni-

ous technician and

designer, drew his

energy from the crea-

tive restlessness that

marked his person-

ality for a lifetime.

Daughter Louise

at the wheel of one

of the cars designed

by her father, as early

as 1909.

Ferdinand Porsche

not only designed

cars, but also drove

them. In an Austro

Daimler he won

the most important

motorcar event of

his time, the

Prinz-Heinrich-

Fahrt, in 1910.

Proud owner of a car

at the early age of 11:

son Ferry in a „small“

Austro Daimler,

equipped with

a 3.5 HP petrol

engine, in 1920.

Designed for

Mercedes: the

famous sports cars

of the classes S, SS

and SSK.

The Porsche saga begins with

Ferdinand Porsche, the ingenious

designer.

The story of the

family starts in

Maffersdorf, Bohe-

mia on September

3, 1875. This is the

day Ferdinand

Porsche is born as the third child of

his parents Anton and Anna Porsche.

At the time the automobile is being

invented, Ferdinand Porsche is 11

years old. Electricity holds a particular

fascination for him. At the age of 13

he installs electric bells in his parents’

house and provides it with electric

light when he is 16.

In 1893, Ferdinand Porsche starts his

job career with Vereinigte Elektrizi-

tätswerke Bela Egger & Co in Vienna.

Not more than four years later the

highly talented young man is appoin-

ted leader of the test centre for elec-

tric motors, only to become assistant

to the works manager a short time

later.

Shortly before

the turn of the

century, Ferdinand

Porsche starts to

work for the

Lohner Imperi-

al and Royal Court Coach Factory

in Vienna. It is there that Porsche

develops his first car equipped with a

wheel-hub motor which garnered the

praise of an international audience at

the World Fair in Paris. Since wheel-

hub motors were mounted on each

of its 4 wheels, the Lohner-Porsche

was the first four-wheel drive vehicle

in automotive history. 70 years later

NASA used the same principle in

their lunar vehicle.

In 1902 F. Porsche has the honour of

driving the Archduke Franz Ferdinand

in the Lohner-Porsche on the occasion

of the imperial manoeuvres.

Porsche in charge of Austro-Daimler.

In 1903, Ferdinand Porsche gets

married and in the following year

his daughter Louise is born. Porsche

moves to Wiener Neustadt, where he

is to control the fortune of Austro-

Daimler, the big Austrian automobile

company, for the next seventeen years.

In 1909, his son Ferdinand, called

„Ferry,“ is born. During his time at

Austro-Daimler, Ferdinand Porsche

designs automobiles, an aircraft en-

gine and a 6-cylinder engine with 100

HP, for which he received an honorary

doctorate from the Technical Univer-

sity of Vienna. Also while at Austro-

Daimler, Porsche designs a hybrid

drive combining internal combustion/

electric components.

His private pas-

sion, however, is

car racing. At the

beginning of the 20th

century he wins the

Semmering Moun-

tain Rallye in a Lohner-Porsche in new

record time. The year 1910, however,

sees his biggest success in motor

racing, as he wins the „Prinz-Heinrich-

Fahrt“, the top event of the time, in an

Austro-Daimler, boasting its revolu-

tionary, streamlined, „tulip-shaped“

torpedo body.

During World War I, Austro-Daimler

switched to military production. For

the Austro-Hungarian army Porsche

designs the „Landwehrzug“, which

has an internal combustion/ electric

drive and can thus move both on the

road and on rail. Although it is war-

time, Porsche designs engines with

six cylinders in line and V12 cylinder

drives, having a capacity of up to 400

HP. After the war, Ferdinand Porsche

builds the first two-seater sports car,

the „Sascha“, which wins the famous

Targa Floria right after being launched.

Porsche goes to Germany.

In 1923, Ferdinand

Porsche transfers to

Daimler, Stuttgart,

where he holds the

position of Techni-

cal Director. He is

in charge of designing trucks, aircraft

engines and the famous sports cars,

type S, SS and SSK. As Benz and Daim-

ler merge to establish Daimler-Benz

AG, Ferdinand Porsche does not renew

his contract, but returns to Austria

to take over the management of the

Steyr-Werke, Austria’s biggest automo-

bile plant at the time.

In 1928, daughter Louise marries the

Viennese lawyer, Dr. Anton Piëch. At

that time Ferry Porsche attends a pri-

vate school in Vienna and improves

his technical knowledge at the Steyr-

Werke.

Ferdinand Porsche’s own enterprise.

In the wake of the world economic

crisis, the bank of the Steyr Werke goes

bankrupt and is taken over by the CA.

Due to the restrictions imposed on the

development department, Ferdinand

Porsche turns his back on the Steyr-

Werke AG and retransfers to Stuttgart,

where he founds his own design office

in 1931.

The young Ferry Porsche is already

integrated in the Dr. Ing. h.c. F.

T h e P o r s c h e s a g a .

Created on the

drawing boards

of the Porsche

design office: the

Volkswagen Beetle,

the world’s most

widely produced car.

A Porsche develop-

ment: the 16-cylinder

mid-engined racing

car for Auto Union,

invented and

constructed by a

team of Austrian

technicians.

Camouflaged in

a saw mill in the

Carinthian Malta

Valley: the Porsche

design office in

1944/45.

Formula One racing

car from the Malta

Valley, the „Cisita-

lia“: one of the first

orders for the young

enterprise; a flat,

12-cylinder mid-

engine,

4-wheel drive. The

money it brings

in is used to buy the

father back from

internment.

April 1, 1947, in

Gmünd: Louise Piëch

and her brother

Ferry Porsche found

the Austrian

company, Porsche

Konstruktionen

GesmbH.

June 1948 in Gmünd:

the sports car Porsche

356 is born.

Ferry Porsche’s

dream of his own

sports car has come

true. It is the start of

the sports car legend.

Proud of his son,

proud of their own

sports car: father and

son.

T h e P o r s c h e s a g a .

Porsche Konstruktionen GesmbH.

There Porsche designs all sorts of

technical equipment, such as wind

power engines, turbines, as well as

engines and prototypes for a number

of car manufacturers, like Wanderer,

Zündapp and NSU. At that time

Ferdinand Porsche is offered the job

of a director general for building up

a car manufacturing industry in the

Soviet Union. Yet Porsche declines

the offer. In 1933 Porsche designs the

legendary 16-cylinder mid-engined

racing car for Auto

Union, which is to

become one of the

most successful

racing cars at the

time.

Porsche designs the Volkswagen.

On June 22, 1934

Ferdinand Porsche

is commissioned

by the RDA (Associ-

ation of the Auto-

mobile Industry of

the German Reich) to develop a car for

the people, the Volkswagen. Its first

prototypes are still built in the Stutt-

gart workshop. Ferry Porsche is entru-

sted with the testing of the Volkswagen

and is the first to cover thousands of

kilometres in this car. Yet it is not until

1936 that the extensive test drives take

place under the supervision of the

RDA.

In the same year, Ferdinand Porsche

travels to the States, where he familia-

rizes himself with the mass production

of cars. In 1937 Ferdinand Porsche is

named director in charge of the

Volkswagen project. On May 26, 1938

the foundation stone of the Volks-

wagen plant is laid, and the Volks-

wagen comes to be called the „KdF“

(strength through joy) car. However,

the Second World War forced the fac-

tory to convert to military production

such as jeeps, like the „VW Kübelwa-

gen“ and amphibious vehicles. Tank

engines take the place of racing cars

on the drawing boards of the Porsche

Konstruktionen GesmbH.

The second part of the family saga.

While the Second

World War is still

raging, the Porsche

design company

moves to Gmünd in

Carinthia. The war

being over, Ferry Porsche and his team

work on winches and tractors and

repair former military vehicles, also in

their work shop in Zell am See.

Louise Piëch and Ferry Porsche found

the Austrian company in 1947.

Since there was a

risk that the occu-

pation forces might

seize all their pos-

sessions, Louise

Piëch and her brot-

her Ferry Porsche founded the Austri-

an Porsche Konstruktionen GesmbH in

Gmünd, Carinthia, on April 1, 1947.

At that time the

company is com-

missioned by the

Italian tycoon

Dusio to design

an all-wheel drive,

formula 1 racing car. However, the

„Cisitalia“ never took part in a race

because of financial problems. Brother

and sister use the proceeds made with

the Cisitalia as bail so that their father

can return home from internment in

France.

In the meantime,

Ferry Porsche is

working in Gmünd

to fulfil his dream

of building a fast

and lightweight

sports car based on its „father,“ the

VW Beetle. The sports car is named

Porsche 356, after its designer, and is

to establish the legendary reputation

of the Porsche sports cars. Well over

a dozen of these sports cars are still

manu factured in the Porsche work-

shop at Alpenstrasse, Salzburg, in the

years 1949/1950.

Immediately after mass production

of the Beetle started in the rebuilt

Volkswagen plant in Wolfsburg, Ferry

Porsche approaches the then CEO of

VW, Mr. Nordhoff, to negotiate the

contracts that have been due for a

long time. After all the Beetle was

designed in the Porsche office.

In preliminary negotiations Ferry

Porsche achieves an agreement on a

licence fee to be paid for every Beetle and

wins the approval to build a sports car

based on VW parts. At the same time

it is agreed that this sports car be sold

through VW’s later worldwide distri-

bution network.

Ferry Porsche also manages to obtain

the VW general importer’s license for

Austria and eventually this agreement

is signed by Prof. Ferdinand Porsche,

Ferry Porsche, Louise Piëch and her

husband, Dr. Anton Piëch in Germa-

ny (Bad Reichenhall). On Sep tember

7, 1948, the district administration

of Spittal an der Drau, Carinthia,

issues a trade license to “deal in

motor vehicles and their spare parts,

limited to products of the Wolfsbur-

ger Motorenwerke“, (later known

as Volkswagenwerk), to the name of

T h e P o r s c h e s a g a .

Ferdinand Porsche. The decisive step

has been taken.

Porsche in Salzburg,

Porsche in Stuttgart.

Since it is obvious that business

cannot be conducted from Gmünd,

Louise Piëch and Ferry Porsche trans-

fer the company from Gmünd to

Alpenstrasse, Salz-

burg. On February

28, 1949 operations

start on a former

training area for

pioneers.

Ferry Porsche, who has already forged

big plans in Gmünd, returns to Stutt-

gart where he is in charge of buil-

ding up the sports car factory. Ferry

Porsche’s name comes to be insepara-

bly linked with the Porsche sports cars

– thanks to the sports cars the name

Porsche acquires worldwide fame and

becomes one of the best known brand

names for motor cars which admirably

combine aesthetics and sportiness.

In the meantime the Piëchs are sailing

full speed ahead in Salzburg. How-

ever, both enterprises remain in the

joint ownership of Louise Piëch and

Ferry Porsche at all times.

Start of the automobile business

in Salzburg.

The first Beetles arrive in 1949. On May

16, the import business starts in

Salzburg. At that time 14 Beetles are

delivered via Switzerland, the first six

of them being used as demonstration

cars. The seventh car is sold to the first

customer, Viktor Piatnik, the producer

of playing cards from Vienna. The new

Beetle becomes his personal ace of

hearts. In those days no real sales were

made, but business worked on the basis

of barter transactions.

In 1949 the Porsche company achieves

a turn-over of 6,072,000 Austrian shil-

lings with its company at Alpenstrasse,

its branch establishment in Gmünd

and its establishment in Zell am See. In

fact the annual turnover of that time is

now achieved by the Austrian Porsche

concern in not more than 20 working

minutes.

From 1950 onwards, Dr. Anton Piëch

runs the Salzburg company, having

been formally appointed General

Manager of Porsche Konstruktionen

GesmbH. The central spare parts ware-

house is built in Salzburg in 1950, giving

proof of the pre-eminently important

strategic approach to guarantee opti-

mum support for all VW customers. In

the midst of all these activities the fami-

ly is hit hard by two strokes of fate. On

January 30, 1951 Prof. Ferdinand Por-

sche dies an aged man. Only one year

later, the family is afflicted by Dr. Anton

Piëch’s sudden death.

Louise Piëch and

her brother, Ferry

Porsche, are faced

with the question,

whether to sell or to

continue the Salz-

burg Porsche company. They decide to

continue and Louise Piëch, a mother

of four, takes over the management of

the young enterprise. At that time the

Porsche Salzburg staff consists of 71

members. And Louise Piëch tackles the

task with inimitable energy.

Yet it is not until the liberalisation of

automobile imports that business starts

booming. The real upswing comes in

autumn 1953. Sales figures for the Beetle

rise from 798 units in 1952 to 2,675.

The Beetle made it possible.

It is the time when

Louise Piëch orga-

nizes a nationwide

VW distribution

network. All over the

country VW enter-

prises mushroom, proudly displaying

the brand’s trademark. Already at

this early stage an efficient customer

service system provides the basis for a

successful automobile trade organisa-

tion. In 1954 the VW marque, holding a

market share of 25.1 % with 5,218 pas-

senger cars sold, for the first time rises

to the position of market leader, never

to lose it again after 1957.

Also in Austria the Beetle is considered

the symbol of the economic miracle.

The Porsche company in Salzburg

grew up with the Beetle to become

Austria’s most important automobile

company. As early as the beginning of

the fifties the Porsche company esta-

blishes own retail dealerships.

The first of them

is Alpenstrasse

Salzburg, followed

by the work shop

opposite the central

train station, next

to the customer service building, the

Porschehof I, which later came to be

nick named „the blue building“. Due to

its colour it stood out from the other

buildings erected later on. Louise Piëch

runs the growing enterprise with pru-

dence and great commercial skill.

VW – The Austrians’ favourite

car brand.

In 1957 the showroom opposite the

central train station is opened in the

presence of Volkswagen’s CEO, Mr.

In 1949 the company is

transferred to Alpen-

strasse in Salzburg. The

Piëch family takes care

of the automobile trade,

while Ferry Porsche

builds up the factory in

Stuttgart. Both

companies remain in the

joint ownership of

brother and sister.

Louise Piëch ran the

Porsche enterprise

for 20 years, thus

creating the basis

for the permanent

success of the Austri-

an VW distribution

organisation.

On April 16, 1949 the

first 14 Beetles are

delivered to Austrian

customers. This is

how the story of

success is launched in

Alpenstrasse,

Salzburg.

A visible sign

of upturn: the

Porschehof in

Salzburg opposite

the Central Train

Station.

In 1957 the showroom

at the train station

is opened in the pre-

sence of Volkswagen’s

CEO, Mr. Nordhoff.

Louise Piëch and

Ferry Porsche are

rightly proud of what

they have achieved

together. The Porsche

enterprises, both

in Salzburg and in

Stuttgart, are

flourishing.

In 1962 the

new Porschehof is

built in the Fanny-

von-Lehnert Strasse.

Motor sports history:

Jochen Rindt wins in

a Formula V, Porsche

917 carries the Austrian

colours to victory in Le

Mans, the Rallye-Beetle

wins the Elba Rallye.

T h e P o r s c h e s a g a .

Nordhoff. In 1959

Porsche establis-

hes its first branch

operation at

Wiener Neustadt,

which is run by

Louise Piëch’s eldest son, Ing. Ernst

Piëch. In 1961 an event calls for cele-

bration in Salzburg: the 100.000th

VW has just been registered in Aus-

tria. At that time VW holds a market

share of 28%, with Fiat (16.8%) and

Opel (14.8%) trailing behind at a safe

distance.

In 1962, the Por-

schehof II in

the Fanny-von-

Lehnert Strasse is

built, and the blue

VW trademark

signalises for all Salzburg where VW

is based. The next years see the esta-

blishment of retail dealerships in Zell

am See, Saalfelden, Hallein, Kapfen-

berg and Vienna-Arndtstrasse, follo-

wed by the dealerships of Klagenfurt,

Villach and Wolfsberg in the 1960s.

The retail sector of what is later to

become the Porsche-Inter Auto (PIA),

is gaining contour. In 1967 construc-

tion of the workshop at Sterneck-

strasse Salzburg is begun.

At that time Por-

sche Salzburg

attracted worldwi-

de attention due

to its motor sports

activities. Formula

V racing cars are built and cause a

great stir. In addition, the Porsche

908 and 917, racers starting for Salz-

burg, perform outstandingly on the

Nürburg ring, at Watkins Glen and Le

Mans. They proudly bear the lette-

ring „Österreich 1“ and „Österreich

2“ on top of their windscreens. Years

later, the Rally-Beetles of Porsche

Salzburg cause a tremendous sensa-

tion and win the Elba Rally.

With new ideas on the

road to success.

With the introduction of the car

rental service in 1962 and the leasing

busi ness in 1966, Porsche starts at

an early stage to engage in activities

around the car, thus boosting the

customer service sector. However,

business is getting tougher and toug-

her. The Beetle is ageing. The models

411 and 1500 are not a successful

follow-up to the Beetle.

With intensive advertising, Porsche

starts to build up its marketing,

which at the time is not yet called

marketing but sales support. Among

other activities, the „fruit beetles“

are launched, their name deriving

from the bright colours in which the

Beetle presents itself for the first

time.

The next step forward.

1971 marks a turning point in

Porsche’s history. Louise Piëch and

Prof. Ferry Porsche decide that all

family members are to give up their

operational functions both in Salz-

burg and in Stuttgart and are to with-

draw – like they themselves – to the

super visory boards of both compa-

nies. The four children in each family,

begin to pursue their own job careers.

Ferdi nand Alexander Porsche, for

example, the designer of the Porsche

911, founds his own design office in

Zell am See, Ferdinand Piëch trans-

fers from Porsche to Audi and makes

his way to the very top, becoming

Supervisory Board Chairman of the

Volkswagen AG.

After 20 years under the leadership of

their „boss“, as Louise Piëch is called

with due respect, the Porsche com-

pany in Salzburg has become an

outstanding enterprise in the auto-

mobile sector. Under the guidance of

a Management Board the company is

restructured. Porsche Austria assumes

the task of importing Volkswagen,

the retail activities are consolidated

in one corporate division and a great

number of new staff is being recruited.

The 500.000th VW is registered. PIA

builds dealerships in Dornbirn, Graz

and Inns bruck, the Audi-NSU esta-

blishments in Salzburg and Wiener

Neustadt join the Group.

First steps in the

direction of hol-

ding interests in

other industries

(Portex) show that

following this trend

of a lot of enterprises to gain ground

outside their core business is not so

easy after all. The Audi NSU importer,

however, is a different matter, since at

that time it is still a company in which

only an inter est is held (the other part

belongs to the manufacturer). For

the time being the Audi dealership in

Wien-Liesing develops most favour-

ably, later on Porsche becomes the

general importer of all Audi cars.

The Salzburg location turns into a

huge building site. The workshop

opposite the central train station

makes way for the Porschehof III,

which houses the Head Office, but

above all provides room for the new

computing center, which since then

has facilitated a rapid flow of data.

Handwritten notes, blueprints and

typewriters with correcting ribbons

are matters of the past. This develop-

ment marks radical changes.

Apart from importing

cars, a retail division

is being developed.

Visible growth of the

Porsche company: in

spite of expansion,

office space at the

location near the

train station is

getting scarce.

First steps to go

abroad. Sonauto, the

Porsche importer in

France, develops into

a small but highly

successful importer of

vehicles from various

manufacturers.

The Beetle becomes the most widely

produced car in the world, thus out-

stripping the Ford Tin Lizzy. With the

help of spectacular marketing activi-

ties, Porsche Austria once more

pushes the aged Beetle to a high. Yet it

is the takeover of Audi imports by

Porsche Austria that marks a decisive

step in the development. Nevertheless

the Austrian distribution organisation

clearly feels the weaknesses of the VW

product range, which is why all hopes

rest on the new models such as the

Passat, Golf, Scirocco and Polo. In view

of this scenario, expanding the product

range by the Audi models, is a very

important move.

Porsche crosses borders.

The Porsche Hol-

ding is taking sha-

pe, in France the

Sonauto company

(a joint venture of

the Porsche AG) is

placed under the direct control of

Salzburg and a few years later, the

newly founded Porsche España joins

the Porsche Group.

Porsche has embarked on the way to

becoming a European trading compa-

ny. It is true that by far the majority of

the business is done on the Austrian

market, since these two companies

only supply niches of the European

market with smaller marques of vari-

ous manufacturers.

The Austrian market is of prime

importance.

In fact in Austria the introduction of

the new VW model generation brings

about the desired turning point.

Thanks to the fact that the VAT is

raised, sales rocket, only to plummet

again in the following year. However,

these violent fluctuations are an

opportunity for Porsche to further

improve the swiftness and flexibility

of the entire distribution network.

Supported by Porsche Austria and

their creative marketing, outstanding

service support and excellent foresight,

the distribution organi sation is able to

take an exciting and successful deve-

lopment.

In 1985 Porsche starts distributing

the Seat marque, a completely new

distribution network is installed and

with the help of the new generation of

Seat models, the market share can be

gradually raised.

Opening the new spare parts distribu-

tion centre is a milestone in the field of

logistics, which proves as an advantage

in competition as Porsche moves into

countries of the former Eastern bloc.

The „Allgemeine Leasingzentrale“

(Central Leasing Company) is replaced

by the Porsche Bank AG and the Por-

sche Insurance AG, which develop into

a highly specialised company providing

all financial services related to cars.

Porsche gives impetus to

subsuppliers.

Let’s take a short step back into the

seventies. The idea of Bruno Kreisky,

Federal Chancellor at the time, to build

an all-Austrian car, the „Austro Porsche“

eventually fails due to insufficient dis-

tribution opportunities. Never theless,

Porsche, the biggest Austrian auto-

mobile importer makes tremendous

endeavours to get the sub-supplying

business from Austria to the manuf-

acturers on track. In retro spective

Porsche has made a significant contri-

bution to the successful development

of Austrian sub suppliers.

Activities in new lines of business.

Porsche itself is also active as a sub-

supplier on a small scale. The Porsche

„Produktions- und Handels-GesmbH“

with its workshop in Alpenstrasse has

from the very beginning specialized

in manufacturing parts for the Por-

sche 356, and later on for the Porsche

911, supplying them to Stuttgart. By

investing in some Austrian industri-

al enterprises (Fichtel & Sachs, Alu

Druck-Guss) and later by purchasing

the German Zipperle Group (1988),

Porsche makes headway also in this

line.

Since Porsche has utilized the maxi-

mum of opportunities in the Austrian

automobile business – as the superior

market leader holding a market share

of about 20 %, this position can hardly

be surpassed with the current model

range – it makes sense to engage in the

sub-supplying busi ness so as to have a

second leg to stand on. The purchase of

Taylorix AG and the expansion of EDP

activities provides a third pillar. But it

is exactly at that time that worldwide

restructuring in these two lines of

business leaves no stone unturned. A

few years later the Porsche Holding

gradually withdraws from these fields.

The chance of the century.

The political changes in Eastern Europe

afford a once-a-century chance for

Porsche. As the borders come down,

vast opportunities suddenly open up

for entrepreneurial development. This

is particularly true in view of the fact

that due to establishing a distribution

network in the new German states and

due to the purchase of Skoda, the Volks-

wagen AG does not have any manage-

ment resources left to become active in

the reform countries straightaway.

T h e P o r s c h e s a g a .

This is why the

Volkswagen AG

commissions the

Porsche Holding

to set up a distri-

bution network for

the VW Group marques in Hungary.

Sharing a similar mentality with the

neighbouring states and understan-

ding the needs of the people in these

countries predestines Porsche to lay a

sound basis for a successful future. The

overriding aim is to build up national

enterprises and to staff them with local

employees up to the top echelons. With

the help of an outstandingly successful

coaching system, Porsche Hungaria

becomes the model company among

the foreign subsidiaries.

At the same time Porsche manages

to reanimate the Skoda marque in

Austria and is highly successful.

With great ingenuity and know-how,

the newly founded Skoda importer

develops a distribution- and marke-

ting concept tailored to the needs of

the marque. It is with this concept

that in no time Skoda, still more of

an out sider, first becomes a coveted

car among insiders and later on, after

qualitative improvement of the model

range, literally sells like hotcakes.

In Czechoslovakia,

the VW importer of

the manufacturer

com missions the

Austrian Porsche

Group to establish

retail dealerships for VW and Audi,

both in Prague and in Bratislava. As the

country splits into a Czech and a Slovak

Republic, the supply channels that had

been built up laboriously by the local

VW importer break down, whereupon

Porsche also wins an importer’s con-

tract for the Slovak Republic.

The disintegration of Yugoslavia and

the ensuing war cut Slovenia off from

the supply of VW and Audi models,

which had so far been handled by the

manufacturer’s importer in Sarajevo.

Porsche applies to

be entrus ted with

the import business,

with the advantage

that it can point to

its outstanding suc-

cess both in Hungary and in Slovakia.

Porsche fulfils the task in record time.

Not later than six weeks after having

been commissioned, all supply chan-

nels from the parts distribution centre

in Salzburg are working and the new

car business starts in Slovenia.

Growth in the East.

The Porsche

Holding has long

realized that the

chance to grow lies

in the reform coun-

tries, where there is

a great desire for mobility, yet the pos-

sibility for people to buy a private car

is still a long way off due to the lack of

purchasing power. It is in these coun-

tries that all European car manufactu-

rers are eager to build up distribution

networks so as to have a foot in the

door for the long-term development

of future sales. Porsche Holding takes

a pioneer role in these markets and

invests in long-term development of

its car trading activities. Having been

commissioned to establish a distribu-

tion network in Romania (1997) and

the joint venture in Croatia (1999) are

further proof of the successful course

Porsche has been steering in these

countries since the beginning of the

1990s. In 2004 Porsche Holding takes

up its automobile trading activities in

Serbia and Montenegro as well as in

Bulgaria. 2005 sees the start of business

activities in Albania and Macedonia. In

2008 Porsche Holding starts its trading

activities in Ukraine.

Growth in the West.

As to internationalisation, the Porsche

Holding made an early start back in

the seventies in France, where it acted

as an importer for a variety of minor

marques from all over the world. How-

ever, the Holding saw itself confron-

ted with more and more problems,

because in France, which is one of the

biggest European automobile markets,

practically all major car manufactu-

rers are represented by their own sub-

sidiaries. This is why the possibilities

for the Porsche subsidiary, Sonauto,

which in its best times had been able

to sell up to 40,000 new cars and

60,000 motor cycles, became more and

more limited.

The Porsche Holding therefore sought

other opportunities for retail business

in this big Western European market.

By holding interests in the PGA, one of

the most successful automobile retail

chains in France, the Porsche Holding

has established a totally new platform

in this country.

Strengthened by the new partnership,

the PGA first expanded their business

to Holland, where they acquired an

interest in the renowned Dutch car

trading chain Nefkens (2001). One

year later (2002) PGA bought the

French retail chain CICA and took a

financial interest in the retail group

GGBA. The PGA expanded its sphere

of action in France & bought the car

trading chain SAIP (2006) & SAS Car-

let (2007).

T h e P o r s c h e s a g a .

Setting standards in

the reform countries

– Porsche Hungaria,

the parade horse

among the

subsidiaries. Porsche

takes shape as a

European enterprise.

Porsche starts

importing to

the southern

neighbour Slovenia.

Growth in Slovakia.

The importer

Porsche Slovakia and

the retail dealership in

Bratislava.

Also in Romania

Porsche builds up a

distribution network

for the marques

of the Volkswagen

Group.

The PGA acquires

an interest in the

Dutch automobile

dealership chain

Nefkens.

In 1998 the new

Porschehof

is opened.

Since 2004, we have

profited from the

development pos-

si- bilities in China,

the world‘s biggest

car market, in a very

successful way. Here:

Porsche Jinhua.

In the year 2006

Nefkens bought

the Ekris Group in

the Netherlands.

In 2008 “Ellada” –

the new subsidiary

of the PGA Group – starts in Greece.

The PGA Group acts as a totally inde-

pendent company and to date encom-

passes close to 250 enterprises.

These companies are part of the dis-

tribution network for the marques

Peugeot, Citroën, Renault, Mercedes,

BMW, Mini, Volkswagen, Audi, Ford,

Opel, Jaguar, Toyota, Landrover,

Nissan and Honda.

Growth in Austria.

The beginning of 1998 marks the

festive opening of the new Porschehof,

which now provides sufficient space

for some 750 staff.

The Austrian

Porsche dealer-

ships have made a

considerable leap

in growth, since

in the era of Fer-

dinand Piëch the Volkswagen Group

perfected its multibrand strategy

thanks to the spectacular TDI tech-

nology and to innovative production

techniques, while at the same time

expanding the range of products to

reach also market niches.

Whereas at the beginning of the

nineteennine ties a market share of

20% seemed to be the very peak of

aspirations, Porsche Austria (VW,

Audi), Allmobil (Seat) and Intercar

Austria (Skoda) have expanded their

market radius far beyond 30% by the

end of the decade.

By adding the distri but ion of Bentley

(in 2000) and of Lamborghini (in 2001)

to the business, the Porsche Holding

is now repre sented in a further, highly

exclusive segment of the market. In

April 2006 the subsidiary became an

authorized distribution partner of the

Bugatti marque in Austria and in the

South Eastern countries of Europe.

The next step: China

Porsche Holding

entered China as

the 1st European

auto trading

company in 2004.

Within a very short

period of time, dealerships were esta-

blished which exclusively focus on

distribution and service of premium

brands. The entry was realized at just

the right moment and offered Porsche

Holding the possibility to share dyna-

mics of the world’s biggest car market.

Porsche currently has more than 1,000

Chinese employees at its 11 sites.

Starting out from humble beginnings,

Porsche has become one of the most

successful European automobile tra-

de companies. Concentration on the

core business activities around the

automobile, opening up of Eastern

European markets, the strong market

position in Austria and the new retail

activities in France and in Holland

afford the enterprise further possibili-

ties to grow.

In the 65 years since its foundation,

Porsche has sold more than 4 million

cars. Porsche is extremely successful,

be it in the highly developed markets

of Central and Western Europe, be it

in the Eastern European markets as

well as in China, and thus proves to

be able to respond to the distinctive-

ness of the markets, to the diverse

pace of development and to the

varied wishes of its customers.

Since 1 March 2011, Porsche Holding

has belonged to Volkswagen AG as a

wholly-owned subsidiary and, there-

fore, is part of the most successful

European car manufacturer. It closes

a historic circle which began with the

development of the Volkswagen by

Ferdinand Porsche and the growth

of two successful companies in Salz-

burg and Stuttgart, two jewels now

being part of this greater whole. The

previous shareholders of the Porsche

and Piëch families will continue to

participate in the development of

this automotive group as majority

shareholders of Volkswagen AG and

in their function as members of the

Supervisory Board.

Also in this year, Porsche Holding

is entrusted with new tasks in the

Volkswagen Group. CROSS, the

computer system for dealers, is im-

plemented in the Group as standard

worldwide. As from 2012, Porsche

Holding takes over the Volkswagen

import business in Colombia. The

Czech importer IVG becomes part

of Porsche Holding under its new

company name Porsche CZ. Porsche

Holding takes over the management

of all Spanish and Polish retailers

owned by the Volkswagen Group.

T h e P o r s c h e s a g a .

C h r o n i c l e .

1978 The Rabbit is born • Golf emerges for

the first time as market leader • Mechani-

cal engineering and tool making company,

Porsche Maschinen- und Werkzeugbau

GmbH, incorporated • Establishments in

Klagenfurt Salzburg-Samergasse, Villach,

Wiener Neustadt and Zell am See expan-

ded • Majority of shares in Sonauto S.A.,

Paris, taken over

1979 Golf convertible launched • Iltis, an

off-road vehicle, added to model line-up

• Newly built Porsche Innsbruck facility

opened • Zimmer Co. acquired • An auto

express service and used car outlet open-

ed in the Sterneckstrasse in Salzburg • ALZ

representative office opened in Innsbruck

• Golf market share tops 10% for the first

time

1980 VW Jetta and Passat II added to

model range • Porsche Wörgl and Auto-

handels GmbH Graz opened • Smoliner

& Kratky acquired • ALZ representative

offices in Linz and Klagenfurt

1981 Audi Quattro celebrates sensational

premiere on rallye circuit • Audi 100, with

revolutionary aerodynamic design

1982 VW Santana added to product ran-

ge • Audi 80 with quattro drive • Baum-

gartner & Baumgartner Wiener Neudorf

brought into the Group • VOWA Innsbruck

and Hall taken over • Porsche España S.A.

established as Spanish car importer

1983 VW, Audi and Porsche: Group

models delivered top 1,000,000 • Golf

II launched successfully • AVEG Group

restructured • Porsche Systems Enginee-

ring (CH) established

1984 All Audis available with quattro

drive • Audi 90 added to the model range •

Part sales centre opened in Wals, Salzburg

(ATS 300 million investment) • Allmobil

Auto handels Ges.m.b.H. established to

import SEAT cars

1985 Complete range of catalytic con-

verters available • Jetta Cat succeeds in

market • Product range expanded by Golf

syncro • Seat Malaga launched

1986 Audi 80 with new aerodynamics

added to sales line-up

1987 Catalytic converters become man-

datory for Austria • Last VW Beetle regi-

stered in Austria • Porsche Bank AG and

Porsche Versicherungs AG established •

Porsche Linz opened

1988 Audi V8 and Corrado added to

line-up • Passat III added to model range

• Autohaus Union opened • Construction

of Porschehof IV begun • Stake in Taylorix

Stuttgart acquired • PRZ Salzburg integra-

ted into Porsche Group • Porsche Holding

transformed into Porsche Holding OHG

1989 Group restructured • Porsche Inter

Auto Oberlaa opened • Stake acquired in

the Zipperle company • InterRent trans-

formed into ARAC • Launch of environ-

mental diesel versions of Golf and Jetta

1990 New car outlets built in Saalfelden,

Hallein, Hohenems and Oberpullendorf •

Porschehof IV opened • Launches of new

Polo and new delivery van • Environmen-

tal award for „Eco“ Golf • Porsche Hunga-

ria established • Majority stake acquired

in Joham • Soft-Warehouse established •

Externa relocated to Bergheim

1991 Porsche Hungaria starts sales • Sales

centre for Porsche Inter Auto Innsbruck

and Externa Innsbruck opened • New Audi

100 presented at the Hofburg in Vienna •

Market launch of SEAT Toledo • Porsche

Leibnitz newly opened • Launch of Audi

convertible • ARAC concludes licensing

agreement with EuroDollar • Austrian

launches of Golf III, Audi 80 and Porsche

968 • Autohaus Mayer and Auto haus Ger-

stinger taken over

1992 Intercar founded to act as Sko-

da importer • Introduction of VW Vento

• Merger of Porsche Computer Services

and Ex terna • Euro-Elan project started •

Externa Linz and Externa Graz commence

business operations • Autohaus Retzer

taken over • Externa largest IBM PC dea-

ler in Austria • ARAC launches Hungarian

operations • PPH founds JIPO subsidia-

ry in Czechia • Launch of Porsche Inter

Auto Bratislava • Porsche Inter Auto Praha

begins sales operations • Sonauto subsidi-

ary Chrysler CSFR established • Scrap-car

recycling: VW Importer and shredders plan

pilot facility • New dealership opened in

Budapest

1993 Porsche Hungaria: Audi showroom

in Budapest opened • Special model Golf

convertible Classic • Golf syncro and Golf

16V in Austria • Zimmer Hungaria founded

• Porsche Speedster in Austria • Foundati-

on of Externa Brno, Bratislava and Prague

• Porsche Ljubljana established, moving

into TAS offices • PIA Pest established •

PIA Simmering newly built • New Seat

Ibiza in Austria • Porsche Ljubljana beco-

mes importer for Slovenia • Vento Euro-

pe added to the model line-up • Used car

campaign „Weltauto“ launched • Porsche

Hungaria: new spare parts sales centre

opened • Zipperle: majority stake acquired

by Magna

1994 Diesel engine boom: VW brings TDI

• Porsche Slovakia Importer moves into

new premises • Externa Budpest founded

• Seat Cordoba presented • Skoda Felicia

launched • Porsche Bank Hungaria char-

tered • Porsche 911 convertible presented

• Golf Variant VAN added to the model

range • Audi Avant RS2 launched • Porsche

Holding restructured • PIA Kufstein ope-

ned, Seat Wiener Neustadt opened • PIA

Bratislava expanded • Audi A8 and Audi

A6 launched • Seat Toledo 16V • Seat Linz

opened • Porsche Insurance Agency starts

operating in Hungary • Auto Z expands to

Hungary, Slovakia and Slovenia • Porsche

Tiptronic introduced to market • 90,000

people attend Pink Floyd presented by

Volkswagen in Wr. Neustadt • Porsche Car-

rera 4 presented • New Polo added to the

model line-up • Porsche Hungaria: official

opening of new Porschehof and PIA Pest •

New Audi A4 comes out • VW: VR6 syncro

launched

1947 Porsche Konstruktionen Ges.m.b.H.

founded in Gmünd, Carinthia. • Develop-

ment of the Formula I racing car „Cisita-

lia” • Development of finger bars for har-

vesters, winches, turbines for generating

electricity • Workshop in Zell am See for

repairing the VW jeeps „Kübelwagen“

1948 First racing car bearing the name

Porsche built: Porsche 356

1949 Porsche Konstruktionen Ges.m.b.H.

moved to the Alpenstrasse in Salzburg •

World premiere of the Porsche 356 at the

Geneva Motorshow • Austrian importer’s

contract for VW signed • Porsche 356 „Nr.

1“ wins the first car race in Innsbruck (dri-

ver: Herbert Kaes) • First VW Beetles deli-

vered to customers • Production of Por-

sche 356 convertible in Salzburg • Ferry

Porsche prepares for establishing an own

sports car production in Stuttgart

1950 Importation of first Beetle converti-

bles • Porsche 356 offered for sale • Central

spare parts warehouse set up in Salzburg

• Sports car manufacturing plant founded

in Stuttgart • First Porsche 356 leaves the

Stuttgart plant

1951 Porsche 356 produced in Austria

wins at Le Mans – first Porsche victory in

its class • Professor Ferdinand Porsche dies

in Stuttgart and is laid to rest in Zell am See

1952 New sales outlet in Franz-Josef

Strasse, Salzburg • Dr. Anton Piëch dies,

Louise Piëch takes over the company in

Salzburg • Porsche Salzburg and Porsche

Stuttgart jointly owned by Louise Porsche-

Piëch and her brother Ferry Porsche

1953 VW insurance company founded

1954 VW becomes most widely sold car

in Austria • 10,000th VW imported to Austria

1955 Porsche Konstruktionen KG founded

1956 Customer service building and

repairshop (Porschehof I) built opposite

the Salzburg Central Train Station

1957 VW becomes market leader in Aus-

tria and has kept this position ever since

1959 Zell am See holiday home (later

Hotel Porschehof in Schüttdorf) opened •

Porsche Konstruktionen KG, Wiener Neu-

stadt, starts operating

1960 Annual VW Beetle sales top 20,000

units for the first time • VW 1600 imported

as the third model, joining the Beetle and

the VW van

1961 VW car rental company established

• Porschehof II built in Fanny-von-Leh-

nert-Strasse

1962 Porsche 356 succeeded by Porsche 911

1963 Porsche Zell am See and the branch

in Saalfelden opened • The „Bayrischer

Hof“ hotel acquired in Salzburg

1964 Dealership established in Hallein •

Alpenstrasse workshop expanded • New

motor sport activities: Formula V racing

cars from Salzburg

1965 Beetle wins the Danube Rallye • VW

leasing system introduced • Dealership

established in Kapfenberg

1967 Porsche apartment house built in

Salzburg • Central spare parts warehouse

opened in Wiener Neustadt • Workshop

in Sterneckstrasse, Salzburg, built • Sports

car division with Formula V and Rallye

Beetle established • Jochen Rindt wins on

the Bahamas in a Salzburg Formula V

1968 VW 411 added to the model range •

Porsche businesses opened in Klagenfurt,

Villach and Wolfsberg

1970 VW Porsche 914 launched

1971 VW K70 added to the model range

• Self-service restaurant on the Areitalm

in Zell am See • Car rental service trans-

formed to „interRent“ • New Audi general

import company established together with

Audi Ingolstadt

1972 500,000 cars imported so far • Audi

80 added to model range • Dealerships

opened in Wien/Liesing and Dornbirn •

Accessories wholesaler Auto Z founded

1973 Start of the new VW model genera-

tion: Passat added to the range • Porsche

Graz opened • A Salzburg Rallye Beetle

wins the European championship on Elba

(driver: Warmbold)

1974 Scirocco and Golf introduced in

Austria • Porsche Holding established • VW

and Audi importing businesses merged to

create Porsche Austria Ges.m.b.H. & Co •

Distribution system consolidated • Por-

schehof III built

1975 Stocks of VWs and Audis top 500,000

for the first time • Polo added to model

line-up • The VW 412 and K70 models

discontinued • Auto Concord opened in

Vienna • Auto Danner GmbH acquired

and incorporated into Porsche Leibnitz

• PIA Wien/Simmering opened • Special

stamp „100th birthday of Prof. Ferdinand

Porsche“ issued

1976 Porsche 924 introduced • Lease of

Upper Austrian AVEG Group with bases

in Linz, Wels, Steyr and Kirchdorf • Recre-

ation company Freizeit 2000 established

(transformation of the A. Zierler KG, in

which an interest had been held since

1973)

1977 Volkswagen Beetle imported from

Mexico • First 5-cylinder engine in Audi

100 • Sales boom due to impending incre-

ase in value added tax • Derby added to

the model range • Retail car dealerships

consolidated to create Porsche Inter Auto

• Allmobil Fahrzeughandels Ges.m.b.H.

(used cars) established in Vösendorf •

Leasing agencies (ALZ) set up in Vien-

na and Graz • „Prof. Ferdinand Porsche

Award“ of the Technical University, Vien-

na, granted for the first time – this best

endowed automobile construction award

in the world is handed out every 2 years

to „inventors“ of important technological

inno vations

C h r o n i c l e .

1995 Audi A4 TDI and Audi A4 1.8 Turbo

new in Austria • Golf Rabbit in GTI look •

Porsche 911 Turbo and Carrera 4S presen-

ted on the Salzburgring • VOWA Innsbruck

opened • Externa split into system deve-

lopment and IT • Turning the first sod for

new dealership and Porschehof (digging

up a Beetle) • Retail dealership Porsche

Ljubljana opened • Rolling Stones in Zelt-

weg presented by VW • Golf TDI conver-

tible and Audi TDI convertible join the

model range • SDI engine for Golf and

Vento • Treasury Division POFIN in Frei-

lassing • Great ARBÖ Automobile Award

goes to Audi A4 • Seat bases: AVEG Linz,

VOWA Innsbruck, PIA Wien-Liesing, Seat

Samergasse • Skoda Felicia estate car pre-

sented • Start to build Porsche Slovenia

retail dealership and importer • New Seat

Toledo and Seat Inca

1996 Externa Kfz (passenger cars) trans-

formed to Porsche Informatik • Skoda

Pickup comes to Austria • VW bus/van T4

comes to Austria • Special model Felicia

Bully on the occasion of Icehockey WC in

Vienna • 500,000th Golf in Austria • Polo

Classic available • Porsche Boxster in Aus-

tria • New VW Passat • New Audi A3 • PPH

and JIPO sold • Exchange of shares: Sonau-

to 100% Porsche Holding, Porsche España

100% Porsche AG, Stuttgart • Seat Alham-

bra launched • New VW LT programme •

Audi A3 wins the Great Austrian Automo-

bile Award of ARBÖ • Impending „NOVA“

tax rise (tax based on standard fuel con-

sumption) causes sales boom • TDI Grand

Prix: lowest consumption for Audi A4 at 2.0

l • Training Centre „Ost“ opened in Wien-

Liesing • Bon Jovi at Wiener Neustadt and

Wels presented by Volkswagen

1997 Pilot start of CROSS dealer system

• Skoda Octavia launched • New Porsche

911 • New Audi A6 • New Passat estate

car • New Golf • New Seat Arosa • Sko-

da Munich East and West start operating

• 2,000,000 cars sold by Porsche in Austria

• New management structure Porsche

Holding • Porsche turns 50, 50 additional

apprentices admitted • Audi A8 TDI laun-

ched • PIA St. Pölten opened • New dis-

tribution network, separation of brands

completed • World premiere: Golf with

TDI engine takes part in Semperit Rallye

for the first time • New part of PIA Prague

opened • Last Night Party at the old Por-

schehof

1998 Opening ceremony of new Por-

schehof and dealership • Openings of Por-

sche Bratislava II, Porsche Maribor, Por-

sche Ljubljana, AVEG Linz-Leonding • Por-

sche Wels (former AVEG) goes purely VW,

Porsche Wels Thalheim (former Retzer)

becomes exclusive Audi Centre • New Golf

convertible • Quickservice starts as pilot

project • Audi A6 estate car launched • Por-

sche 911 convertible launched • Prof. Fer-

ry Porsche dies at the age of 88 in Zell am

See • Passat TDI with monobloc injection

technology • New Golf 4motion • Whole-

sale and retail business starts in Romania

• Externa sold to debis • Audi TT launched

• Openings of Porsche Wien-Donaustadt,

Porsche Graz-Liebenau, • Porsche Slove-

nia and Porsche Ljubljana, Porsche Slova-

kia and Porsche Bratislava II • VW Lupo,

VW Bora launched • 3 l Lupo wins the

ARBÖ Environment Award • Group’s mar-

ket share rises from 29.1% to 31.5%

1999 New VW Beetle launched • Louise

Piëch dies aged 94 in Zell am See • New

Audi A4 • Porsche Klagenfurt opened •

Porsche Holding holds interests in PGA,

a French automobile retail chain • New

Seat Toledo • Audi TT quattro and Road-

ster • Porsche Holding starts joint venture

in Croatia as importer of Skoda • New Golf

and Bora estate cars • Porsche top model

911 GT 3 • First 4-wheel model of Skoda:

Octavia 4x4 • 3 l Lupo launched • New Seat

Ibiza and Cordoba • Porsche Boxster S •

Skoda Fabia added to the model range •

Great Automobile Award of ARBÖ won by

Audi TT • New VW Polo • International

expert jury elects Prof. Ferdinand Porsche

„Automobile Designer of the Century“,

and his grandson Ferdinand Piëch „Auto-

mobile Manager of the Century“

2000 Joint Venture in Croatia is extended

to the brands VW, Audi and Seat • PZ-Auto

takes over Porsche imports to Croatia •

New: Audi A2 and allroad quattro • New

Seat Leon • Special model Golf Rabbit and

almost all VW models equipped with ESP

as standard • Exclusive Cars takes over

Bentley and Rolls Royce distribution in

Vienna • Porsche Wien-Hitzing opened,

former „Gerstinger“ turned into Porsche

Wien-Pragerstrasse • New Seat Alhambra •

Seat Cordoba WRC wins the National Ral-

lye Champion ship • Porsche M5 opened in

Budapest • 50 shilling coin: „125 years Prof.

Ferdinand Porsche, 100 years Lohner Por-

sche“

2001 PGA acquires an interest in the

Dutch car dealership chain Nefkens • Sko-

da opened in Salzburg • New VW Centre at

Asten • A2 1,2 TDI, Audi’s 3 l model presen-

ted • VW enters the top segment: Passat W8

• Prag Proscz opened • Porsche launches

the GT2, the fastet 911 • Skoda among the

five best selling brands in Austria • Seat

Alhambra used as „Taxi Orange“ in the TV

series of the same name • Exclusive Cars

Vienna takes up direct selling of Lambor-

ghini • New exclusive dealership for Seat

and Audi in Graz • Porsche Budweis open-

ed • Audi R8 wins at Le Mans with FSI tech-

nology • Fourth Polo generation presented

• Skoda Zagreb opened • Warranty period

for VW, Audi, Skoda and Seat extended to

24 months • 100,000 Skoda models sold in

Austria since 1992 • PIA acquires 4 premi-

ses in Munich for the distribution of Skoda

and Seat • New Seat Arosa

2002 PGA buys the French retail chain

CICA • A&S opens new locations in Munich

• New Ibiza boosts sales at Seat • New

Management Board of 3 for Porsche Hol-

ding • PIA founds Apprentice College • VW

Phaeton presented in Geneva • Construc-

tion of retail dealership in Bucarest started

• VW presents the world’s first 1 litre car

• New Porsche Boxster presented • Consi-

derable recession of the market • VW trai-

ning for car salesmanship certified by the

Chamber of Commerce • Golf supersedes

the Beetle as the world’s most produced

car • Audi convertible launched • Regu-

lations for tax-saving trucks reintroduced

• FSI, the new petrol direct injection, star-

D i e C h r o n i k .

C h r o n i c l e . C h r o n i c l e .

ted • The Golf R 32 introduced • New No

Exemption Regulation takes effect • World

premiere of the new Audi A8 • Porsche

Cayenne waiting to be launched

2003 Porsche Slovenija takes over Skoda

imports • Relaunch of Seat Córdoba • VW

gains new market segments with the Tou-

ran, the New Beetle Cabriolet and the Tou-

areg • Autohaus Strolz in Bregenz beco-

mes a PIA enterprise • World premiere of

Porsche GT in Geneva • Audi launches the

new A3 • 5th generation of the VW Trans-

porter and the new Multivan introduced

• Parts Center Budapest opened • Pro-

duction of VW Beetle phased out after 68

years • 5th Golf generation celebrates its

world premiere at the IAA • Worldwide

Dealers’ Convention for the new Golf with

8,000 participants takes place in Carinthia

• Launch of Lamborghini Gallardo • Block

Exemption Regulation (BER) becomes

effective as from October 1, 2003 • Profes-

sor Ferdinand Porsche Award goes to Uwe

Borchers, designer of the comfort seat, of

Johnson Controls • Extension of Parts Cen-

ter Salzburg opened • First ranks of Autore-

vue Award for Audi A3, A4 and A8, as well as

for VW Polo and Sharan • Smoliner Vienna

opens Audi and Seat Center • New Golf

introduced on the market • Record sales

for Porsche due to the Cayenne • After

three declining years overall passenger car

market picking up again

2004 Porsche SCG takes over import of

VW, VW light commercial vehicles, Audi,

Seat and Porsche for Serbia/Montenegro

• Porsche Romania invests EUR 25 million

in new company HQ in Bucharest • Por-

sche takes up import of VW and VW light

commercial vehicles with new subsidiary

in Bulgaria • PIA becomes active in Italy

and takes over the automobile company

Meroi with three locations in Friuli • New

Porsche showrooms opened at Porsche

Wien Liesing and Innsbruck Mitterweg •

Four PIA branches open new Audi han-

gars: Leibnitz, Oberwart, Wolfsberg and

St. Johann • PIA Croatia opens Porsche

Zagreb Jankomir • Porsche Bank Romania

established • Weltauto starts in Croatia

and Romania • 100 years Louise Piëch: big

birthday party in honour of the company’s

founder • First VW models equipped with

series diesel particle filters: Passat 2.0 I TDI

PD, Phaeton and Touareg 3.0 I TDI V6 •

Austrian premiere of the new Golf 4MOTI-

ON • A myth is back: the new Golf GTI •

World premiere of Golf Plus in Bologna

• Gold for Golf: ARBÖ Award goes to the

Golf for the 3rd time • International press

presentation of Audi A8 W12 • Model fire-

works at Audi: new A6, A3 Sportback and

the new A4 • Feature shared by the new

Audi generation: the single frame grille •

Altea and Toledo usher in new design era

at Seat • New generation of Skoda Octavia

and Octavia station car • Successful intro-

duction of the new VW Caddy • Award for

Transporter T5: “Van of the Year 2004” •

New at Porsche: 911 Carrera, 911 Carrera S,

911 Turbo S; Boxster and Boxster S • Bent-

ley introduces Continental and Arnage T •

New Lamborghini Murciélago Roadster

2005 Offensive at VW: Golf Plus, Passat,

Polo, Fox, Jetta, New Beetle, Passat Variant •

Audi gains strongest in the Austrian automo-

bile market • VW, Audi, Seat and Skoda first

brands to offer solution for a backfit particle

filter in Austria • Skoda introduces new

Octavia station car • Porsche brings out

new 911 and new 911 convertible and pre-

sents Cayman • A&S Munich buys the com-

pany Bauer, thus acquiring additional dea-

lers in Greater Munich • New four-heads

management of Porsche Holding and

structuring of VW world and multi brand

world • PGA buys BMW dealer in Warsaw

• 25th anniversary of quattro • Prof. Fer-

dinand Porsche Award goes to developer of

synthetic fuels • Porsche Holding starts up

in China opening their first showroom at

Hangzhou • Porsche Holding founds new

subsidiary in Albania and shows the brands

Audi and Seat at Porsche Tirana

2006 Porsche Bank and Porsche Informa-

tik celebrate 40th anniversary • Eurocar

Italia buys VW dealers located in Triest

and Gorizia • Polo fever at VW: Cross-

Polo, Polo BlueMotion, Polo GTI • New

construction and reconstruction of PIA

branches in Zell am See, Steyr, Leibnitz

and Wolfsberg, Maribor, Rijeka, Bratisla-

va, Olomouc, Landsberg, Prague, Plzen

and Budweis • Porsche Hungaria reports

new record sales of almost 44,000 vehicles

• VW and Skoda make up police car fleet

und Porsche Bank takes care of entire fleet

management • Driving fun with Audi S3,

S6 and S8 • Premiere of VW Eos • Restored in

new splendour: Porsche Alpenstraße opened

• Porsche Tirana gets new Skoda show-

room • PIA plans five new Skoda dealer-

ships in Czech Republic • Glamorous mar-

ket entry for R8, RS 4 Avant and Cabrio,

TT Coupé and Roadster • VW Multivan

once more best van of the year •Histori-

cal victory in Le Mans with Audi R10 TDI

• Skoda premieres: Octavia Scout, Octavia

Laurin & Klement and Roomster • SEAT’s

‚Formula Racing’ concepts: Altea FR and

León FR • Porsche Bucuresti Vest I opens

VW and Skoda showrooms • Porsche Graz

Kärntnerstraße celebrates the opening of

Austria’s largest showroom • Model fire-

works à la Porsche 911: GT3, GT3 RS, Turbo

and Targa • VW commercial vehicles have

had the second best year in their histo-

ry in Austria with a market share of 28.2%

(incl. minibuses) • LT successor Crafter

launched • New showrooms for Audi and

Skoda at Porsche Kufstein, Innsbruck-

Mitterweg and Deutsch landsberg • PGA

buys two new car dealer groups • Eurocar

Trieste opens Audi show room • Skoda:

Motor of the 2006 Cycling WC in Salzburg

and main sponsor of the Tour de France •

New location in Serbia: Porsche Beograd

Ada • 1001 HP celebrate a premiere on Aus-

trian roads: Bugatti Veyron • Biggest auto-

mobile centre in Dalmatia: Porsche Split

inaugurated

2007 Porsche Österreich celebrates its

60 years anniversary • Splendid annual

balance for the Porsche Bank Group with

250,000 contracts • „Professor Ferdinand

Porsche Preis 2007“of the TU Vienna

awarded to Dipl.Ing. Hans-Michael Güt-

her, who devel-oped the carbon-ceramics

brake • PGA buys car dealer group SAS

Carlet in Central France • Volkswagen

celebrates 25 million Golf cars • Two new

D i e C h r o n i k .

C h r o n i c l e . C h r o n i c l e .

models in SEAT’s B segment heralded for

2009 • Audi R8 enters the automobile stage

• New Audi Hangar of Porsche Sofia Zapad

opened • The Audi A5 and S5 models

celebrate a glamorous launch • 100.000th

Audi A4 delivered in Austria • Audi takes

part in the Wörthersee Tour for the first

time • Audi Tradition celebrates jubilee

of its predecessor brand: 100 Years DKW

• A&S Landsberg opens new VW Piazza

• 75th anniversary of Four Rings: In 1932

the brands Audi, DKW, Horch and Wan-

derer merged • Audi heralds the world’s

cleanest diesel to be produced in series

as from mid 2008 • SEAT presents first 4x4

model the Altea Freetrack • The New Small

Family presents itself: Up!, Space Up! and

Space Up! Blue • Audi secures second TDI

victory in the Le-Mans 24-hour race • A&S

moves to new premises in Munich • Por-

sche St. Johann celebrates 20th anniversa-

ry • Porsche Inter Auto buys Autohaus

Stipschitz • New generation of best selling

Skoda model version: the Fabia station

car • 911 GT2 with 530 HP most powerful

11 model so far • Volkswagen Commercial

Vehicles celebrates „60 years with Bulli“ •

First victory for the SEAT Leon WTCC with

TDI engine • Augsburg group Schwaba

joins A&S Munich • First details concer-

ning the Cayenne Hybrid: fuel consumpti-

on to be reduced by some 25% • Presenta-

tion of the new Tiguan • 25 years of Caddy

at Volkswagen • Eurocar Trieste opens

new VW showroom • Tribute to a Porsche

racing sport classic of the sixties: Boxster

RS 60 Spyder • Porsche Maribor opened

• New VW dealer opened in Landsberg •

Porsche Holding reaches new business

year record with a turnover of Euro 11.83

billion • New location for Porsche Zell am

See • Porsche Macedonia takes over Sko-

da imports • Porsche Leibnitz opens new

VW Piazza • Porsche Part Center Buda-

pest gets bigger by doubling its capacity •

30 years of Golf being number 1 in model

ranking • Porsche Informatik introduces

CROSS throughout Eurocar Italia • Spare

Parts System – SPS - introduced in Serbia,

Kosovo, Bulgaria and Macedonia • SAP

starts at Porsche Slovenija and Porsche

Bank Hungary • Weltauto starts in Italy

and Slovenija • Europcar is number 1 in

Austria • New Ecologisation Act passed •

Automobile year 2007 closes at 30% mar-

ket share for the brands of the Volkswa-

gen Group • Golden steering wheel for

VW Tiguan, Audi A4 and Skoda Fabia •

Bentley Continental GT Speed: With 610

HP the fastest Bentley ever built in serial

production

2008 60 years of Porsche sports cars • New

Skoda dealership for Porsche Ceske Bude-

jovice • First four-door VW Coupé: Passat

CC • New: Porsche Cayenne Turbo S, Box-

ster and Cayman • Skoda Fabia Combi,

Fabia Combi GreenLine and Superb laun-

ched to the Austrian market • Porsche

Holding expands business with China •

New: Seat Ibiza as SportCoupé • Come-

back of a sports car legend: VW Scirocco •

New: A3, S3 Sportback, A4, A5 and S5 • 20th

anniversary of VW California • TVZ Salz-

burg takes over parts supply for all brands

in Croatia • “Blue” campaign with Sharan,

Touran, Caddy box van und Caddy station

car as TDI BlueMotion, as well as Passat

BlueTDI • Dynamic driving pleasure: Audi

Q5 • Entire Skoda model line-up with Elec-

tronic Stability Program ESP as standard

equipment • 911-generation change for

Carrera, Carrera 4 Targa and Targa 4S •

Seat Altea Freetrack 4WD • Volkswagen

Junior Masters Soccer Tournament and

international finals of the European Juni-

or Masters in Salzburg • Porsche Holding

starts importing into the Ukraine • Little

brother of the T5: VW Caddy MaxiVan •

Hightech work of art: Audi RS 6 • Premiere

at Porsche: Cayenne equipped with Die-

sel engine • Friends of the environment:

Seat Ibiza Ecomotive, León Ecomotive,

Alhambra Ecomotive • Porsche Beo-

grad Sever opened • New Audi terminal

und Porsche showroom for AVEG Linz

• Skoda Fabia Super 2000 links up with

100 years of motorsport history • Turno-

ver and sales all-time high for Porsche

Holding (12.8 bn. Euro, approx. 600,000

cars) • Seat’s new saloon is named Exeo

• Skoda Octavia - revival of a bestseller

• New location for Porsche Steyr • Por-

sche 356 celebrates its 60th anniversary

• Marked sportiness: TT TDI, TTS and S4

• Porsche Holding MD Christian Klingler

appointed new CEO of Sales at Volkswa-

gen. Management Board consists of three

members: W.D. Hellmaier, Kurt Loidl and

Hans-Peter Schützinger • The world’s

most powerful Diesel-SUV: Audi Q7 V12

TDI quattro • More highly rated than

ever: the new Golf, Golf GTI, Golf Plus •

Allrounder: the new VW TransVan • PIA

expands location in Pilsen by new Skoda

dealership • New member of the Porsche

family: the four-door Panamera • Audi A3

convertible and A5 / S5 convertible – the

pleasure of driving with the top open •

Golden Steering Wheel and Great Austri-

an Automobile Award for Skoda Superb •

VW Phaeton new • Opening celebration at

Porsche Bratislava • Audi A6: Winner with

new strengths • Porsche Centre in Ning-

bo, China, opened • PIA grows by purcha-

sing Autohaus Zankl in St. Pölten • Brea-

thtaking: Bugatti Veyron 16.4 Grand Sport,

Lambor-ghini Gallardo LP 560 and LP560-

4, Bentley Continental Flying Spur Speed,

Arnage Final Series and Azure

2009 100 years of Ferry Porsche •

Volkswagen’s anniversary in Austria: 60

years ago (1949), Porsche Konstruktionen

GmbH started the import business with

Volkswagen in Austria • PIA Prag-Prosek

opens new Porsche center • Audi cele-

brates 100th anniversary • Porsche Holding

develops sales volume to 13.65 billion Euro

• With Exeo and Exeo ST, Seat takes off in

the compact executive class • New power

packs: Porsche Boxster, Boxster S and Box-

ster Spyder • Range of models grows with

the new Skoda Yeti • 25 years of Teilever-

triebszentrum (Parts Center) • Bentley

celebrates 90th anniversary with the presen-

tation of: the Continental GTC (Speed), the

GT Supersports with promising FlexFuel

drive concept and the new Grand Tou-

ring Limousine Mulsanne • Porsche Bank

starts deposit business via online banking

• PIA starts up the first Audi Terminal in

Croatia • BlueMotionTechnologies: new

VW umbrella brand for a world of efficien-

cy • In 2009, Seat ranks for the first time

among Austria’s Top Ten car brands,

Ibiza for the first time number 1 in the A0

segment • Porsche Panamera celebrates

World Premiere in China • New Skoda

„athletes“: Octavia RS and allroad ver-

sion of Octavia Scout • Porsche Holding

launches second Porsche dealership in

China (Jinhua) • „Advance through

Technology” with the new Audi A4 all-

road quattro, A5 and S5 convertible,

TT RS, A5 Sportback and Q7 • Veyron

Grand Sport 16.4 celebrates Premiere

during Bugatti’s year of its 100th anni-

versary • Seat revives its range of models

with the new León, Altea and Altea XL •

„Professor Ferdinand Porsche Award 2009“

goes to the developers of a Li-Ion battery

for cars – Prof. Dr. Herbert Kohler and

DI (BA) Michael Keller • Skoda Yeti wins the

Austrian award „Goldenes Lenkrad Öster-

reich“ • The most sportiest 911: Porsche 911

GT3 and GT3 RS • For the first time, Seat

shows a high profile at the GTI Meeting

at Wörthersee introducing two Austrian

Premieres: Ibiza Bocanegra and León Cupra

• Environmentally friendly AdBlue Tech-

nology for TDI engines of the Crafter LCV

models • New leading top model among

the series sports cars: Porsche 911 Turbo •

VW model offensive: Polo, Golf Vari-

ant, Golf Plus, Golf GTI and GTD Golf

R and Scirocco R, Passat and Touran

TSI EcoFuel, Touareg and Tiguan with

BlueMotion Technology • 25 years of

success: Seat Ibiza • First Porsche with

compression-ignition engine is launched:

Cayenne Diesel • Remake of Transpor-

ter, Multivan, Caravelle and California,

Caddy 4MOTION • Ultimate super sports

cars: Lamborghini Murciélago LP 670-4

SuperVeloce, Gallardo LP 550-2 „Valentino

Balboni“, Reventón Roadster • Raimund

Baumschlager celebrates 8-time Austrian

championship in his Skoda Rallye-Fabia

S 2000 • 75 years ago: Porsche was com-

missioned to develop a car for the people,

the Volkswagen

2010 Porsche Holding keeps business

volume 2009/2010 at high level with a

turnover of 12.221 billion Euros • 30 years

quattro • Generation change: VW Touran,

Sharan, Touareg, Eos, Jetta and Phaeton

get ready for take-off • Apart from direct

savings Porsche Bank expands its offer to

term money • New at Audi: A1, S5 Sport-

back, RS 5, A7, R8 Spyder, A8 and A8 L •

Porsche Novi Sad opens new VW-Dealer •

Skoda Superb station car and the new

Fabia and Roomster generation cele-

brate their launch • Super lightweight:

Lamborghini Gallardo LP 570-4 Superleg-

gera. Super fast: Gallardo LP 570-4 Spy-

der Performante • New VW showroom

at Porsche Graz-Liebenau • Porsche

Cayenne available with hybrid drive for

the first time • Porsche Holding expands

activities in China and plans three new

Porsche Centers • Revival of a best-

seller: VW Caddy • From car to cult

object: 60 years VW mini-bus „Bul-

li“ • 60 years Seat • Skoda takes part in

Wörthersee GTI Meeting for the first

time • New top models of the 11-series:

Porsche 911 Turbo S, GT2 RS, Carrera GTS

and Speedster • New in the Seat model

line-up: Seat Ibiza ST station car, Ibiza

ECOMOTIVE, Alhambra, Leon GT and

Alhambra GT • Logistic masterstroke: Por-

sche Informatik moves its computer cen-

ter • Skoda Fabia RS now also available as

station car • British elegance: Bentley Con-

tinental Supersports Convertible and Con-

tinental GT • Polo GTI is back • Raimund

Baumschlager again wins the National

Rallye Championship in a Skoda Fabia S

2000 • With the Amarok, Volkswagen Com-

mercial Vehicles also enters the segment

of middle-class pick-ups • Porsche Wien-

Hietzing opens new showroom trio of VW,

Audi and Seat • High-class flair for the

middle class with the new VW Passat • 20

years of Porsche Hungaria • Porsche Bank

realizes highest market share ever (21.1%)

and clearly is number 1 in car leasing busi-

ness • Change from fiscal year (4/1 – 3/31)

to calendar year • Porsche Holding back on

the way to growth with a turnover of 12.837

billion Euros in 2010

2011 Volkswagen shows group brands

at AUTO 2011 • New versions of VW Tiguan,

Beetle, Golf convertible and Crafter •

Volkswagen AG acquires auto trading

business of Porsche Holding Salzburg

• Porsche Holding back on the way to

growth with a turnover of 12.837 billion

Euros • New presentations: Audi A6, RS 3

Sportback, A4, A5, Q3, A6 hybrid and Q5

hybrid quattro • Premiere of the Cayman

R and Panamera Turbo S and 911 Carrera

4 GTS • Reconstruction of Porsche Wien-

Pragerstraße • Exemplary driving with

Panamera S Hybrid and 918 Spyder •

Seat Ibiza GT features an extra portion of

sportiness • Anniversary: 30 years of the

GTI Meet at Wörthersee • The “Professor

Ferdinand Porsche Prize 2011“ goes to

Dr. W. Huhn and K. Fadel for the deve-

lopment and use of new LED lighting

technology in automobiles • Openings of

new Chinese Porsche Centres in Taizhou,

Hangzhou und Suzhou • Auto & Service

celebrates 10th anniversary at Frankfur-

ter Ring, Munich • Porsche 911 Carrera:

tradition meets modernity • New dealer-

ship PIA Rijeka is built • VW celebrates 35

years of Golf GTI • More style, even more

efficiency for the new Seat Exeo • World

premiere of the cleverly new compact up!

• Gerstinger Leopoldau wins silver

medal of the Audi Twin Cup, the World

championship for Audi technicians and

service advisers

2012 Alain Favey is to succeed W. D.

Hellmaier as speaker of the Manage-

ment Board and forms together with

Kurt Loidl and Hans Peter Schützinger

the new three-person management team

• The newly founded subsidiary Por-

sche CZ takes over the responsibility

for the import business of Volkswagen,

Audi and Seat in the Czech Republic

• First appearance in South America:

Porsche Colombia starts the import

business of Volkswagen • Porsche Hol-

ding Salzburg takes over the manage-

ment of all retail activities of the Volks-

wagen Group in Spain and Poland • New

Management Board consists of four

members: Alain Favey, Kurt Loidl, Hans

Peter Schützinger and Johannes Sieberer

July 2012

S u r v e y o f d e a l e r s h i p s .

1)Joint Venture 1)Management Responsibility

NETHERLANDS

GERMANY

FRANCE

SPAIN

CZECH REPUBLIC

SLOVAKIA

HUNGARY

ROMANIA

UKRAINE

BULGARIA

SERBIA

KOSOVO

MAZEDONIA

MONTE-NEGRO

SLOVENIA

ITALY

AUSTRIA

CROATIA

ALBANIA

GREECE

POLAND

CHINA

Greece

France

Neatherlands

Poland

China

a. m.

Automobile-Wholesale

1)Joint Venture

Automobile-Direct sales

Austria

Austria

Hungary

Slovakia

Bulgaria

Serbia

Slovenia

Romania

Croatia1)

Czech Republic

Ukraine

Colombia

Albania

Macedonia

Montenegro

Kosovo

Automobile-Retail

Austria

Hungary

Slovakia

Czech Republic

Slovenia

Romania

Germany2)

Croatia

Serbia

Italy

Ukraine

Bulgaria

Macedonia

Montenegro

Kosovo

Albania

Spain2)

COLOMBIA

ECUADOR

VENEZUELA

BRAZIL

2)Management Responsibility

T h e S t r u c t u r e .

Poland2)

Brands of Volkswagen Group and Porsche

Porsche Inter Auto,Austria

PorscheSports car distribution

Exclusive Cars, Vienna Direct selling of Bentley,Bugatti and Lamborghini

Kurt Loidl

Multi-Brands

Porsche Holding

Alain Favey (Speaker)

Porsche AustriaImporteur of VW, Audi

AllmobilImporteur of Seat

Intercar AustriaImporteur of Skoda

Porsche Konstruktionen KGParts distribution

Porsche Werbemittlung

Auto-ZAccessories Wholesale

Automobile Wholesale Automobile RetailAutomobile trade with the

brands of other manufacturer & Financial Services

Overseas & Systems

Johannes SiebererDr. Hans Peter Schützinger

Porsche Bank

Porsche Insurance

ARAC/Europcar Austria

Porsche Financegroup HungaryARAC/Europcar Hungary

Volkswagen Financne Sluzby1)

Slovakia

Porsche Financegroup Romania

Porsche Financegroup Serbia

Porsche Financegroup Montenegro

Porsche Financegroup Bulgaria

Porsche Financegroup Slovenia

Porsche Financegroup Croatia

Porsche Financegroup Ukraine

Porsche Inter Auto Hungary

Porsche Inter Auto Slovakia

Porsche Inter Auto Czech Republic

Porsche Inter Auto Slovenia

Porsche Inter Auto Croatia

Porsche Inter Auto Romania

Eurocar, Italy

Volkswagen Group Retail Deutschland (VGRD),

Germany2)

Volkswagen Group Retail Spain (VGRS), Spain2)

KPI Retail, Poland2)

Porsche Hungaria

Porsche Slovakia

Porsche Slovenia

Porsche Romania

P. Z. Auto, Croatia1)

Porsche Serbia

Porsche Kosovo

Porsche Bulgaria

Porsche Albania

Porsche Macedonia

Porsche Ukraine

Porsche CZ

Automobile trade with the marques

of other manufacturer

PGA Motors, FrancePGA Motors, Poland

PGA Netherland, NetherlandsPGA Ellada, Greece

Porsche Informatik

Porsche Colombia

Porsche Automotive Investment, China

PORSCHEholding

Vogelweiderstraße 75

5020 Salzburg

Austria

Tel. 0043/662/4681-0

www.porsche-holding.com

Published by: Porsche Holding Gesellschaft m.b.H., Public Relations, 13th Edition July 2012

F a c t s a n d F i g u r e s .

** Change from fiscal year (4/1 – 3/31) to calendar year.

* With fiscal year 2011, Porsche Holding Salzburg reports for the first time on its consolidated wholesale, retail and financial services revenue according to IFRS. However, the revenue figures cannot be compared with the previous year due to the fact that it was a stub fiscal year (1st March until 31st December).

Year Total Domestic Abroad

2011* 11,3 4,0 7,3

Domestic Abroad

Turnover, 2011 (in billion EUR)

Domestic4,0 billion EUR

Abroad7,3 billion EUR

Year Total Domestic Abroad

02/03 318.842 127.297 191.545

03/04 324.563 134.334 190.229

04/05 344.325 131.964 212.361

05/06 416.131 146.880 269.251

06/07 436.979 143.788 293.191

07/08 470.421 141.058 329.363

08/09 473.512 142.584 330.928

09/10 420.824 156.106 264.718

2010* 432.191 157.270 274.921

2011 484.621 187.169 297.452

Employees,02/03 – 2011

New Car Sales, 02/03 – 2011

500.000

450.000

400.000

350.000

300.000

250.000

200.000

150.000

100.000

50.000

0

20.000

18.000

16.000

14.000

12.000

10.000

8.000

6.000

4.000

2.000

0

20112010*08/0902/03 03/04 04/05 05/06 06/07 07/08 09/10

Year Total Domestic Abroad

02/03 13.463 5.002 8.461

03/04 14.067 5.123 8.944

04/05 14.670 5.215 9.455

05/06 17.077 5.225 11.852

06/07 18.846 5.238 13.608

07/08 19.780 5.279 14.501

08/09 20.634 5.374 15.287

09/10 20.299 5.412 14.887

2010** 20.859 5.510 15.349

2011 21.381 5.788 15.59306/0702/03 03/04 04/05 05/06 07/08 08/09 09/10 2010* 2011

Total Domestic Abroad

Total Domestic Abroad