From Pioneer to Brand Leader Craig Sams President Green & Black’s Organic Chocolate July 8 2010.
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From Pioneer to Brand Leader Craig Sams President Green & Black’s Organic Chocolate July 8 2010
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Transcript of From Pioneer to Brand Leader Craig Sams President Green & Black’s Organic Chocolate July 8 2010.
From Pioneer to Brand Leader
Craig SamsPresident
Green & Black’s Organic ChocolateJuly 8 2010
Brown Rice 1971-1979
20% Branded Market Share
Maya Gold -Britain’s First Fairtrade-marked Product March 1994
The Fairtrade Mark
Poyonaam Women’s Group
Herbicide-free rivers
More canopy habitat = more migratory birds
Kentucky Warbler
Entrepreneurial Culture
Cirila Cho - the next Green & Black’s?
Protected mangrove - Tarpon habitat
FirstBar1991
1999 2007
Concept1991
1995
1991A Dream
2010 - £150m brand
10% UK Market share
30% annual growth
Changing the World - One Chocolate Bar at a Time
From Pioneer to Brand Leader
Craig SamsPresident
Green & Black’s Organic ChocolateJuly 8 2010
