From Here to Awesome

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FROM HERE TO AWESOME POWER TO THE PIXEL Lance Weiler www.lanceweiler.com

Transcript of From Here to Awesome

FROM HERE TO AWESOME

POWER TO THE PIXEL

Lance Weilerwww.lanceweiler.com

“ …one day, some little fat girl in Ohio is going to be the newMozart …and for once the so-called professionalism aboutmovies will be destroyed. Forever.”

Francis Ford Coppola

Subscribers: 597,974Channel Views: 16,787,142Video Views: + 125,000,000

MEDIA CONSUMPTIONis RAPIDLY CHANGING

“So here we are at a moment whenfor all its cash and talent, the best ofHollywood's online efforts slide offthe wall like penne al dente, while aNebraska kid with a $100 cameracan attract a giant, hugely valuableaudience by jumping in a baby poolwith his clothes on. What does heknow that we don't?” - LA TIMES

Is traditional filmmaking holding us back?

COMPETITIVE

• Info, Contacts and Resources

• For Funds

• For Festival Slots

• For Buyers Attention

• For Deals

• About the Windows of Release

How do we get from "here" to "awesome?”

How do we fund, create, distribute and sustain?

FROM HERE TO AWESOME

An open source R&D lab

• Experimentation• Creation of open tools• Creation of open standards• Recommendations for best practices

STORY

DISCOVERY

COLLABORATIVE

DISTRIBUTION

COMMUNITY

MOVING FROM COMPETITIVE TO COLLABORATIVE

BUILDING FOR CONSUMPTION

DATA PORTABILITY for films

ATTENTION ECONOMY

UNIVERSAL LICENSES - sell, screen, share, remix

FILM SOCIAL GRAPHS

Jason in Manhattan X

Viewing on-demandSan Francisco, LA, Boston, Calgary,NYC, London, and Tokyo

Streams & download indieFlix, Heretic, bside,

Amazon, Vudu, iTunes,Hulu, Joost, vuze, caachi,

EXPERIMENTATION

OPEN RESOURCESWORKBOOK PROJECT

19 contributors from 6 countries

Open content distributed under a creativecommons license

OPEN DISCUSSION & DEBATE

DIYDAYS.com

Join the discussionTag or Categorize your blog posts“from here to awesome”and / or “FH2A”

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