@cginisty

FROM COMMUNICATION TO REPUTATION, THE CRITICAL CHANGE IN THE SOCIAL MEDIA ERA

16/12/2017

CHRISTOPHE GINISTYHead of Digital Benelux

Creator of the ReputationTime conference @cginisty

@cginisty

What’s the difference between

communications and reputation?

@cginisty

This is communication…

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This is reputation

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This is how it happened…

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You work on your image, You earn your reputation

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Reputation is made of a series of rational and emotional inputs

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Driven by emotions

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So how to deal with this?

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BEHAVE

STAND OUT

OPEN

RESPOND

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Forget about the ‘shout & shine’ good old days

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Every organization has to know what people are commenting about them and about the ecosystem around. This is NOT an option anymore!

-| LISTEN |-

@cginisty

@cginisty

Listening creates ‘Community Driven Organizations’

that get inspired by their audience and understand the need for transparency

-| OPEN |-

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“Conformity no longer leads to comfort. But the good news is that creativity is scarce, and more valuable than ever”Seth Godin

-| STAND OUT |-

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It is a social revolution: Creativity is devoted to generate stakeholders’

participation, and this will generate engagement

-| RESPOND |-

@cginisty

So many super brands super missed the social media revolution.

Rethink the entire communications journey

@cginisty

www.reputationtime.com

@cginisty

@cginisty

Thank you for your attention.