From branch to Europe Advocacy and lobbying Success and disapointment Conferencia "Advocacy for...

From branch to EuropeAdvocacy and lobbyingAdvocacy and lobbying

Success and disapointmentSuccess and disapointment

Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa


Communication between library and politics

librarians and politiciansProfessional qualification

Necessity of communicationDuty and business

Opportunities and toolsExamples from daily work


Library and information professionals need strong information handling, managerial and interpersonal skills, plus an understanding of

the power of technology to transform information services provision. They must also have the imagination, commitment and enthusiasm to play a part in the exciting changes taking place in the fast-developing information world.The MA Librarianship is aimed at resourceful people with excellent communication and organisational skills, with ambitions to work in a wide range of library and information roles in a variety of sectors including public, academic, health, schools, media, archives,

charity, business and law.

Professional qualification


providing effective access to information resources and services, creation, evaluation, collection, organisation, utilisation and dissemination of information in the contemporary

highly skilled and adaptive information and knowledge professionals. They understand the nature of the information life cycle from creation, through management and use, to preservation; have highly developed information-handling skills; possess the flexibility to adapt to a rapidly evolving environment; have a strong client focus; and have the ability to take leadership in developing innovative solutions to the problems posed by the expanding data universe

graduates may also be qualified to work as information professionals in areas such as records management, archives, information brokerage, knowledge management, information architecture or community information services



Training on the job?

necessity of communication What happens in the „Lobby“


Necessity of communication

political marketing, political positioning, lobbying, political marketing, political positioning, lobbying, advocacy, political contacts as part of public relations, advocacy, political contacts as part of public relations, educational argumentation, foreign policy of the library, educational argumentation, foreign policy of the library, actionable data, opinions, culture, policy guidance, actor-actionable data, opinions, culture, policy guidance, actor-network structures, alliances, develop strategies, network structures, alliances, develop strategies, committee work, parliamentary breakfast, parliamentary committee work, parliamentary breakfast, parliamentary evening ...evening ...


necessity of communication

Libraries have their financial base and dependence in Libraries have their financial base and dependence in public funding.public funding.Responsible for this is not primarily the library, but Responsible for this is not primarily the library, but decision-makers outside the institution.decision-makers outside the institution.


„Lobbying meansto convince, not to persuade“


What happens in the lobby?

+++++Library lawUrban Renewal / Urban Development Staffing Investment in new technology New Building Sufficient fundingNew copyright law

- - - - - Reduction, closure............


✔✔Monitoring of policies and political action in all relevant libraries topics Monitoring of policies and political action in all relevant libraries topics (education, culture, science) (education, culture, science)

✔✔Evaluation of the content and preparation of policy issues for selected strategic Evaluation of the content and preparation of policy issues for selected strategic topics in focus topics in focus

✔✔Draft position papers and statements Draft position papers and statements

✔✔BBuilding and maintaining a reliable network in politics, administration and uilding and maintaining a reliable network in politics, administration and associations associations

✔✔PrepPreparation and organization of professional dialogue with policy, administration aration and organization of professional dialogue with policy, administration and associations and associations

✔✔Focusing and documenting the exchange of information with contacts at all Focusing and documenting the exchange of information with contacts at all levels (federal, state and local) levels (federal, state and local)

✔✔Building and maintaining a web-based information service (internal and external) Building and maintaining a web-based information service (internal and external)

✔✔Active participation in public relations with lectures, articles and eventsActive participation in public relations with lectures, articles and events

Duties


Duties• Identification of decision-makers in government and politics Identification of decision-makers in government and politics • Analysis of the political processes Analysis of the political processes • Development of attention dimensionDevelopment of attention dimension

Political work means work on relationshipsPolitical work means work on relationships


politicians Members of parliament Decision makers

committees commissions

journalists local celebrities supporters

Communication!library management individual employees

association expert groups

Friends of the library

Important to know: name, function, adjustments, requirementsConferencia "Advocacy for libraries" 16./17.9.2014 PT-

Lisboa

Opportunities....nearly every one....

In decision-making In working groups and committees At social events, concerts, openings Introductions in office Conversations in the lobbyWhen invited into the house (speeches) At meetings of the Association At press conferences

On all levels and at every opportunity


„New Chances“Focus on Open access


Opportunities• Formal: reports, yearbook, publicationsFormal: reports, yearbook, publications


Opportunities• Informal and professional: discussions, presse releases, interviews, Informal and professional: discussions, presse releases, interviews,

public relations, marketingpublic relations, marketing


Opportunities• Informal, not professional: appearances, openness, social skillsInformal, not professional: appearances, openness, social skills


From my schedule

Fr 7pm, Positionen 5 – cultural

meeting point – discussion about

1914

Fr 4pm Opening of an exhibition

Folkwangmuseum

Mo 11am Retirement of the director of the music school

Wed 3pm Board of culture – No item concerning the library


Brussels

Heart of Europe

Or just administration


EU-Parliament Brussels

5.686 registered organisations

Ca. 15.000 lobbyists

Every MEP gets 3 requests per day by lobbyists


Belgien 4 VVBAD, VBC, JBDJ, RL

Dänemark 4 BLF, DRLA, DBF, BF

Frankreich 4 ABF, ADBS, FABDEN, FFCB

Deutschland 1 BDB

Griechenland 1 EEB

Irland 1 ILA

Italien 1 AIB

Niederlande 4 NBLC, FOBID, UKB, NVB

Portugal 2 BDA, BM

Spanien 1 FESABID

Groß-britannien

6 LA, ARLIS, EAHIL, IIS, SCONUL, BIALL

29 Mitglieder aus 11 Ländern


In 2014, EBLIDA = 106 members from

37 countries in Europe !


EBLIDA agenda: items and questions

eBooks, eBooks, eBooks

VAT

Public libraries 2020


feedback(http://www.eblida.org/e-read/news-room.html)fotos, videos, press releases, podcasts, Links,

presentations


Perspectives

Petition www.change.org/en-GB/organisations/eblida


Thank you very much for your attention!

[email protected]

Pictures came from:

• http://gcl.de/angebote/vernetzung/index.html• http://ec.europa.eu/transparencyregister/info/homePage.do• http://mcprezi.com/die-praesentation-ist-das-letzte/• http://www.karriereforum.eu/die-karriereleiter/• http://ec.europa.eu/transparencyregister/public/consultation/search.dohttp://ec.europa.eu/transparencyregister/public/consultation/search.do• http://csr-news.net/main/wp-content/photos/orig_Geldgeber.jpghttp://csr-news.net/main/wp-content/photos/orig_Geldgeber.jpg• http://www.internetradierer.de/social-media-optimization-smo/social-http://www.internetradierer.de/social-media-optimization-smo/social-

networks/networks/• http://www.ist.fraunhofer.de/content/dam/ist/de/images/key/http://www.ist.fraunhofer.de/content/dam/ist/de/images/key/

key_jahresberichte.jpgkey_jahresberichte.jpg• http://www.all4foto.de/wp-content/uploads/2012/11/x2SB_5995.jpghttp://www.all4foto.de/wp-content/uploads/2012/11/x2SB_5995.jpg


From branch to Europe Advocacy and lobbying Success and disapointment Conferencia "Advocacy for...

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