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Friending over 50 - Ignite DC
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Friending Over 50 Ignite DC Debbie Weil 02.03.2011
Boom!
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five things
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1. 77 million baby boomers
Guy Kawasaki Seth Godin
Steve Jobs Esther Dyson
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10,000 turn 65 everyday
“A navel-gazing moment” – New York Times
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2. We are not old!
Gray is the new black
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Baby boomers are still cool. Pete Cashmore, CEO Mashable
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50 is the new 50
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3. We love social media.
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Growth rate is 100% for over-65s
Photo by Soffie Hicks under Creative Commons: www.flickr.com/photos/ohhbetty/4499856127
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Angry Birds
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4. What boomers are doing
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Grandbabies… and our children
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Baby boomers have $2 trillion of spending power.
5. What is the opportunity?
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Boomer Psychographic
Image from iStockPhoto
Is social media the key to immortality?
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Instagram Boomer Edition Covers up gray hair
Citizen Effect Boomer Edition Save the world
Boomer Edition
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For godsakes puhleeze make the
font bigger
@babyboomer
15 seconds ago via TweetDeck
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friending over 50
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Privacy? Healthcare? Financial security?
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“I get by with a little help from my friends.” – The Beatles
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best friend 38 years
email: [email protected] mobile: 202.255.1467 website: www.debbieweil.com twitter: @debbieweil