Case Studies

Sri Sankara Matrimony

Challenges :

Lack of brand awareness among the TG

Industry leader has a cost per profile of 200 rupees they

were spending 500 rupees / profile

Freekall had to create a brand awareness and drive

registration among their TG

How we planned to tackle the problem

Play their 10 second audio spots to the target group of

Single’s between 23 to 35 (Single data available from FB

registration in freekall)

Follow up with SMS containing registration link

FB targeted campaign to the same TG with a motive of

register with SSM by giving a missed call to 08067915055

and get 40 mins of ad free talk time

For generic 23 to 35 – refer a friend who is looking to

marry and get 10 mins additional talk time for each friend

you refer

Results

With a combination of branding ,

incentivizing and referring we

were able to bring down the Cost

per profile from 500 to 56 rupees

Analytics provided by Freekall ads

platform and Facebook are shown

in subsequent slides

Analytics

Facebook promotion done in Freekall page

Just Books clc

Targeted only Bangalore & Hyderabad and people from

age group 18 to 50

People who were played with jingle of Justbooks (Crafted

by us ) were followed up with a link to register

For thousand rupees spent they were able to get revenue

of 4500 rupees Plus a lot more leads

Analytics shown in subsequent slides

HO

W D

OE

S I

T

WO

RK

be a

Lack of one-to-one engagementIneffective targetingDiffused branding effortsDifficult to measure campaign effectiveness

Allows you to Engageyour customers During

their Most EngagingIn-conversation

moments

Targetable

A Woman in her 20’s can be made to listen to an online fashion site

While the male smartphone user can be effectively targeted to listen to a motorbike ad

Age, Gender & Location Based Targeting Possible

Follow UpAdvertiser can send a follow up SMS to the customers who have listened to your ad

The SMS may contain the URL

Or the coupon code which can be redeemed

Or both . All of the conversions can be monitored live in the portal

BACKED WITH ANALYTICS IN OUR PORTAL

KIND OF ANALYTICS WE PROVIDE

KIND OF ANALYTICS WE PROVIDE

About UsRevolutionizing the way we make phone calls

Freekall allows you to call any mobile or landline for free, therevolutionary part is it doesn't require Internet!

It also provides a unique platform to advertisers to reach out to theircustomers in a highly engaging and targeted manner

Freekall Cloud Telephony Private Limited was founded in January2014 and is based in the silicon valley of India – Bangalore

#2/3 , Thindlu Main Road

Kodigehalli , Bangalore - 64

974.203.0111 (M)

973.986.9204 (M)

facebook.com/freekall

www.freekall.in

ads@freekall.co