FRANCHISING · most successful ways to run the business. Whether it’s an operational or marketing...
Transcript of FRANCHISING · most successful ways to run the business. Whether it’s an operational or marketing...
FRANCHIS ING
w w w. c a m i l e . co . u k
why franchise with us?
1. You’ll be joining a proven and established brand. We’ve already developed a formula to achieving success and possess a strong customer base.
2. Training programs and ongoing support. You’ll be brought up to speed on the most successful ways to run the business. Whether it’s an operational or marketing issue, you won’t be alone in resolving the problem
3. As the franchisor, we will assist with property searches and construction. We’ll help franchisees find best sites, negotiate a deal and design the layout of your property
4. When buying a franchise with Camile, you’ll avoid most of the uncertainty that comes with starting your own business. You are joining a stable structure, that offers you plenty of opportunities to succeed.
our unique opportunity
A Booming Industry
• Home delivery of hot food is showing explosive growth as a result of broadband penetration and increased screen time.
• The market is growing by 12% per annum in the U.K. against 2% for fast food generally (source: Mintel)
• Online ordering is also booming. Domino’s UK now doing 70% online sales
• 70% of Camile customers are repeat purchasers
Market-Leading Marketing
• Real time online response to customer issues (7.30pm on a Sunday night!)
• Continuous development of our app and mobile optimized website making it easy for customers to order from their device.
• Best in class Social Media marketing and Google Search campaigns.
• Student Brand Ambassador programme in major universities
• Traditional menu dropping / Direct Mail / Telesales
our unique opportunity
Operational Efficiency
• Architect & chef co-designed layout for “time and motion” optimised kitchen
• Specifically designed delivery menu – short cook times / reasonable “hold” times
• We use the latest technology to keep food hot and delicious
Account & IT Support
• Relatively low start-up costs
• Weekly profit and loss analysis keeping you on top of the numbers
• Scheduling, Routing, EPOS, purchasing software provided (at franchisees cost)
If you’re interested in finding out more about Camile, and whether our business opportunity is right for you, then we’ve outlined below the process we follow. This isto get you to an informed position, from which you can make your mind up.
1. Submit Franchise Application form.
2. Application received–initial no obligation phone call with Brody Sweeney, founder of Camile.
3. Attend initial no obligation interview Camile will provide additional disclosure ..........information.
4. You complete your own research on the opportunity.
5. Deposit paid on your franchise.
6. We’ll need a few things from you, too:
our process
1. Meet the members of our team2. Completes a psychometric test online3. Do an in-store trial shift4. Camile takes up references7. Franchisor review board approval8. Franchise agreement signed and balance of fees paid9. Property search then commences.
HOW MUCH DOES IT COST TO SET UP A CAMILE?
Total investment will be between £200,000 and £300,000 for a standard restaurant measuring between 1,000- 2,000 square feet. Franchisees of good standing should be able to borrow up to 50% of this from a bank.
WHAT IS THE FRANCHISE FEE?
Our Franchise fee is £15,000
WHAT ARE THE FEES FOR ROYALTY AND ADVERTISING?
You contribute 5% of net sales to a national advertising fund, which is used to build the brand nationally and locally. We charge you also 5% of net sales as a management services fee.
DOES CAMILE PROVIDE TRAINING?
We provide initial training (+250 hours) and ongoing training throughout the life of your agreement.
WHAT SUPPORT DOES CAMILE OFFER ITS FRANCHISEES?
Initially we help you find a location, design, build, equip and stock it. We help you recruit staff and train you and them – and we’ll hold your hand during the opening process. We support you on an ongoing basis with training, product development, purchasing, operations and IT.
CAN I OPERATE ANOTHER BUSINESS, AS WELL AS THE CAMILE BUSINESS?
We prefer you to devote your full time and attention to our business, although in exceptional cases we may be flexible on this.
faq’s
Healthy Thai Food
STRICTLY PRIVATE & CONFIDENTIALNO REFERENCES WILL BE TAKEN UP AT THIS STAGE AND NOT WITHOUT YOUR
EXPRESS PERMISSION
PRIVATE & CONFIDENTIAL–SHABU MANI
CAMILE THAI KITCHEN
326 BALHAM HIGH ROAD, LONDON, SW16 7AA.
TELEPHONE +353 858613042
E-MAIL [email protected]
DO NOT WRITE BELOW THIS LINE. TO BE COMPLETED BY CAMILE PERSONNEL ONLY.
The completion of this application form does not obligate you or Camile in any way or manner.This is not a contract. Incomplete applications delay processing.
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FRANCHISE APPLICATION FORM
© Camile Thai Kitchen 1.2019
Franchise Application Form
Please return marked private & confidential to:Shabu Mani,Camile Thai Kitchen,326 Balham High road, London SW16 7AA, U.K.Or email [email protected]
© Camile Thai Kitchen 1.2019 FRANCHISE APPLICATION FORM
Please place passport type
Surname Forenames
Date of Birth Sex Social Security number
Marital Status Name of Spouse / Partner
Number of Children Ages Children’s names
Home Address
Telephone (home)
Telephone (work)
Mobile
How long at this address? Email
Owned or rented?
Have you ever been self-employed? If yes explain
Have you had or are you suffering from any serious illness? If yes explain
Have you ever been declined life accident or health insurance? If yes explain
Have you ever been convicted of any charge other than a minor traffic offence?
If yes explain
Are there any judgements outstanding against you? If yes explain
EDUCATIONAL PROFILE
What age did you leave school? Your last school
Did you attend College / Higher education?
From To
Name of Institution
Qualification achieved
BACKGROUND INFORMATION
How did you hear about the Camile franchise? Have you ever visited a Camile restaurant?
Where?
Do you know personally anyone involved in the company? Do you know any of our franchise partners?
Are you willing to devote your full time and attention to the pro-posed operation?
If no explain
© Camile Thai Kitchen 1.2019
Where would you like to locate your Camile business What size business would you aspire to? Please tick one below:
First Choice Single Restaurant
Second ChoiceTwo Restaurants
Third ChoiceMultiple restaurants
Please describe briefly what is motivating you to consider the Camile franchise opportunity
FINANCIAL INFORMATIONPlease note processing of this application will not begin until all relevant information is submitted. No references given will be taken up without your express permission, all information provided is strictly private & confidential.
PERSONAL ASSETS
Cash on hand / in bank
Publicly quoted investments
Private investments
Cash value of life insurance
Receivables
Market Value of House Other Property
Car (s)
Other assets
TOTAL ASSETS
NOTES:
PERSONAL LIABILITIES
Personal loans
Current Mortgage balance on house
Current Mortgage balance on other property
Bank overdraft
Leasing
Other Liabilities
Personal guarantees
TOTAL LIABILITIES
NOTES:
Bankers Name
Bankers Address
Person to contact at bank
Solicitors Name
Firm
Address
FRANCHISE APPLICATION FORM
© Camile Thai Kitchen 1.2019
Are your bankers aware of your intentions with regard to Camile ? Yes No
Are you able to commit a minimum of £100,000 to the venture from your own resources
How is this Capital being funded?
Is there any reason why you would not be able to finance the balance required?
MONTHLY INCOME MONTHLY EXPENSES
Salary or wages Rent or mortgage
Bonuses or commission Food & Household
Dividends and Bank interest Incidentals
Rental income Car Loans
Other Income Other Loans
Credit Cards
Other Expenditure
TOTAL INCOME TOTAL EXPENSES
Amount of cash available for investment in the new business £
Source of funds: SAVINGS OTHER BANK LOAN
What minimum monthly income do you need?
Does your spouse / partner contribute to household expenses?
PERSONAL REFERENCES (relations are not acceptable as personal referees) please provide two
Name Name
Address Address
Telephone Telephone
BUSINESS / TRADE REFERENCES please provide two
Name Name
Address Address
Telephone Telephone
Length of business association Length of business association
FRANCHISE APPLICATION FORM
© Camile Thai Kitchen 1.2019
YOUR ACCOUNTANT’S DETAILS
Name
Firm
Address
BUSINESS EXPERIENCE (beginning with the most recent)
From ToCompany NameYour PositionBrief description of firm’s activitiesFrom ToCompany NameYour positionBrief description of firm’s activitiesFrom ToCompany NameYour position
Signature Date
DO NOT WRITE BELOW THIS LINE
TO BE COMPLETED BY CAMILE PERSONNEL ONLY
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2.
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FRANCHISE APPLICATION FORM
w w w. c a m i l e . co . u k
Estimated Funding Requirement for a new Camile Online Delivery Restaurant
Pre-Opening expensesQuarters rent in advance Property acquisition fee Legal Fees Planning Fees Kitchen training Design, Architectural, Fire Cert Utility connections Pre-opening Staff Wages 30,000 – 50,000
OperationsOpening Stock Loose sundries 10,000 EquipmentPhone system Burglar Alarm, Panic Buttons, CCTV EPOS Hot Bag system Kitchen Equipment Ventilation Launch Promotion Sundries etc. 40,000 – 75,000
Construction and Fixtures and Fittings (1,000 sq. ft)Front of HouseExternal Fascia and Projecting Sign Internal Signage ConstructionFurniture & Decorations 45,000 – 75,000
Back of HouseKitchen construction 40,000 - 95,000
Contingency 20,000 - 30,000
Initial Franchise Fees 15,000
Total Estimated Cost Range £200,000 – £350,000
Disclaimer: Please note this is an estimate only, and the actual cost of f itting out an online delivery restaurant will be higher or lower. Major construction, Remedial works etc. are not included.
326 Balham High Rd, London SW17 7AA. [email protected] Camile Thai Kitchen 9.2017
U.K. INVENTO-RY & CAPITAL REQUIREMENT
U.K. Inventory & Capital Requirement
our unique opportunity
A Booming Industry
• Home delivery of hot food is showing explosive growth as a result of broadband penetration and increased screen time.
• The market is growing by 12% per annum in the U.K. against 2% for fast food generally (source: Mintel)
• Online ordering is also booming. Domino’s UK now doing 70% online sales
• 70% of Camile customers are repeat purchasers
Market-Leading Marketing
• Real time online response to customer issues (7.30pm on a Sunday night!)
• Continuous development of our app and mobile optimized website making it easy for customers to order from their device.
• Best in class Social Media marketing and Google Search campaigns.
• Student Brand Ambassador programme in major universities
• Traditional menu dropping / Direct Mail / Telesales
Operational Efficiency
• Architect & chef co-designed layout for “time and motion” optimised kitchen
• Specifically designed delivery menu – short cook times / reasonable “hold” times
• We use the latest technology to keep food hot and delicious
Account & IT Support
• Relatively low start-up costs
• Weekly profit and loss analysis keeping you on top of the numbers
• Scheduling, Routing, EPOS, purchasing software provided (at franchisees cost)