The Business of F&B

Griffith David

Who Are We?

• Owns Subway® Franchises Across Karnataka

• Owns Habanero®

– Bangalore’s premier Mexican restaurant chain

• Owns Burrito Boys ™

– A Mexican fast food concept

• Franchise concept

www.bread-basket.net

Franchising

Why Franchise?

• Franchisor

– Scale

• Source of capital

• Market knowledge

• Operations on the ground

• Franchisee

– Risk Mitigation

• Brand

• Systems

• Food

Why Franchise?

Key Learning

• The Franchise model

– SOPs

• Supply Chain

• Location Selection / Contacts

– Highest selling Subway store

• Commercial Models

• Customer Behavior

• Promotional & Marketing Models

– Subway India Mktg Board Member

Brand Building

Why?

• Pros

– Control

– Valuation

• Brand Extension

• Higher Margins

• Cons

– Support Systems

• Supply Chain

• Food

– Brand

– Market

Habanero®

Please click to link to a 2 minute video

Brand Components

• Mission?

• Consistency

– Design

– Color

– Menu

– Taste

– Sound

– Look

Locations

Park Square Mall, ITPLHabanero is a 150 seater restaurant on the ground floor of the mall and faces the main road.

Indirangar 12th Main.160 seater multi-level restaurant on the high street of 12th Main road.

Marketing

• Marketing Channels

– FB

– Radio

– Habanero Radio

– Web

– Emails

• Corporate Alliances with USL & SAB Miller

– Sponsorships of events

• Live Bands

– Every alternative Friday

• Pub Quiz by Rj Pijosh

– For the geek in you

• Festivals & Live Events

– Celebration of 4th of July, Halloween etc

– US Elections

• Sports Packs

– IPL, Soccer

• Stand up Comedy

• Loyalty Program

PR

Fun, Young Branding Elements

Multi Unit Operations

Scale

• Capital

• Supply chain

• Operations

• HR

• IT

The Opportunity

Opportunity

• Great time to build a business

– Rentals

– Salaries

• Growing appetite for Mexican food

– QSR