Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013
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Transcript of Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013
![Page 1: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013](https://reader034.fdocuments.in/reader034/viewer/2022051314/5565b465d8b42a4c6f8b4fcf/html5/thumbnails/1.jpg)
A CHILDREN’S MEDIA COMPANY DESIGNING NEWS FOR CREATIVE THINKERS
@TimbuktuMag
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!● Best Design Award LAUNCH Education and Kids 2012 ● Finalist at Digital Magazine Awards 2013 for Best Children’s Magazine & Designer of the Year ● Featured by Apple in the U.S. Top5 Education ● 3 languages (eng, spa, ita) ● Recurring revenues ($4.99/month - $29.99/year) !!!
Timbuktu Magazine
“The first iPad magazine for children makes its debut”
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MISCONCEPTION #1@TimbuktuMag
I would prefer this yellow ball to be green.
Interesting.
User testing fixes everything.
![Page 4: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013](https://reader034.fdocuments.in/reader034/viewer/2022051314/5565b465d8b42a4c6f8b4fcf/html5/thumbnails/4.jpg)
@TimbuktuMag
What am I?!
MISCONCEPTION #2
Users like surprises.
![Page 5: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013](https://reader034.fdocuments.in/reader034/viewer/2022051314/5565b465d8b42a4c6f8b4fcf/html5/thumbnails/5.jpg)
@TimbuktuMag
Put potatoes on your arms to look sexy.
MISCONCEPTION #3
Design is about beauty.
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HOW DID WE GET THIS WISE?@TimbuktuMag
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Through BUBBLES!@TimbuktuMag
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@TimbuktuMag
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@TimbuktuMag
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4%
IT’S A MAGAZINE!
● SUBSCRIPTIONS ● DESIGN CONSISTENCY (FEWER CONTRIBUTORS) ● COVER STORY ● MONTHLY FREQUENCY ● partnership with news organization
@TimbuktuMag