IT'S NOT ABOUT SHIPPING PRODUCTS, BUT MOVING THE EXPERIENCE FORWARD
@shalin
BORN IN AFRICA & OF INDIAN DECENT I AM A CULTURAL SMÖRGÅSBORD
DEFINED BY MY EXPERIENCES
THE PAST & THE PRESENTlots of failure leads to growth
COLLEGE CAREERthe five year plan
TRAVELaustralia and flash
JOSH DAVISmacromedia flash
BACK TO SCHOOLacademy of art
PASSION AND DETERMINATIONopportunity looks like hard work
INTERNSHIPten no’s and one maybe
NOISE13real world experience is always better than school
HOT STUDIOits visual or user experience
HOTNYCgetting comfortable
A STARTUPwhat happened to building design studio?
SOCIALIZE.itstartup life
DESIGNER FUNDraise funding to sustain and validate the idea
FIVE COMPANIESconnect and make a product
MONDAY AT 9 AMcoast to coast
THE DIRECTIVEreimagine the uber app experience
THE TEAMsmall & nimble
THE PROCESSkeep it fast and loose
DISCOVERYwhat, why, who, how
DESIGN & EXECUTIONhigh fidelity
UNDERSTANDING THE DESIGN PROCESS
DESIGN SOLVES REAL PROBLEMS
DESIGN STARTS AT THE BEGINNING
ENGINEERINGfucking amazing
18 MONTHS AGO“design” as a practices was non existent
TODAY“shared vision” approach
HAVE WE HAD FAILUREfare split
DENIALits not a river in africa
PROJECT SPRINTSeight weeks
TWO WEEKS / SIX WEEKSdiscovery vs execute
DISCOVERYdiscovery vs execute
EXECUTEdiscovery vs execute
COMPROMISESdiscovery vs execute
WE BELIEVE IN moving the experience forward