FOX SPORTS MARKETING OVERVIEWROBERT GOTTLIEB • HEAD OF MARKETINGJuly 4, 2015

WHAT AUDIENCE ARE WE TARGETING?

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• 12.8MM HARDCORE SOCCER FANS

• 9.9MM POP CULTURE LEADERS

• 105MM AVID SPORTS FANS

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THE UNIQUEOPPORTUNITYWorld Cup Fever, we must form a bridge

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KNOW THE PLAYERS. CARE ABOUT THE PLAYERS.

WATCH THE PLAYERS.

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Pop Culture

OUT OF HOME

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Pictures (and captions) can be added to these layouts while still keeping the diagonal elements of the new style

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Picture layout

Pictures (and captions) can be added to these layouts while still keeping the diagonal elements of the new style

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Picture layout

Pictures (and captions) can be added to these layouts while still keeping the diagonal elements of the new style

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ONLINE DIGITAL CONTENT

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MATCH TUNE IN

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RATINGS

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• USA v Germany most watched World Cup Semi-final ever in U.S.

o Men & Women

• For all WWC games, averaging 1.3MM viewers

o + 45% over 2011

• USA games averaging 5.3MM viewers

o +121% over 2011

• USA v Germany 8.4MM viewers

o +147% over 2011 Semi-Finals

Thank you