Four Types of Design (from Dan Saffer’s Designing for Interaction )
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Approach Focus Users Designers User-Centered Design Focus on user needs/goals Guide design Research and translate user needs and goals Activity- Centered Design Focus on activities and tasks/goals Perform actions Explore and support activities Systems Design Focus on components and inter- relationships of system Adapt to system and use it Represent and design controls within system Genius Design Focus on designer’s experience, intuition, skill Validate design Think Four Types of Design (from Dan Saffer’s Designing for Interaction)
description
Four Types of Design (from Dan Saffer’s Designing for Interaction ). Norman’s Three Aspects of Design. Visceral Differences. http://flickr.com/photos/kennuff/1306289765/ CC license: Attrib/Non-Commercial/No-Derivs. - PowerPoint PPT Presentation
Transcript of Four Types of Design (from Dan Saffer’s Designing for Interaction )
Approach Focus Users Designers
User-Centered Design
Focus on user needs/goals Guide design
Research and translate user needs
and goals
Activity-Centered Design
Focus on activities and tasks/goals
Perform actions Explore and support activities
Systems Design
Focus on components and inter-relationships
of system
Adapt to system and use it
Represent and design controls within
system
Genius Design
Focus on designer’s
experience, intuition, skill
Validate design Think
Four Types of Design(from Dan Saffer’s Designing for Interaction)
Norman’s Three Aspects of Design
http://flickr.com/photos/kennuff/1306289765/CC license: Attrib/Non-Commercial/No-Derivs
http://flickr.com/photos/sharynmorrow/9656073//CC license: Attrib/Non-Commercial/No-Derivs
Visceral Differences
[from John Meda’s The Laws of Simplicity, http://lawsofsimplicity.com/]
Behavioral Difficulties
http://flickr.com/photos/twmlabs/29463820/
CC license: Attrib/Non-Commercial/No-Derivs
Reflective Suggestions
“These three levels translate into three different kinds of design. Visceral design refers primarily to that initial impact, to its appearance. Behavioral design is about look and feel—the total experience of using a product. And reflection is about ones thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste.”- Don Norman on Emotional Design
http://www.jnd.org/dn.mss/emotional_desig.html
Designing Interview Questions•Ask open-ended questions: “How
do you feel about” or “Why do you” not “Do you like” (“yes”)
•Allow participants time/space to talk (wait if necessary)
•Ask follow ups to probe deeper: “You said you would never buy [x]. Why?”
•Take notes (even better: video/audio)
Cellphone Exerise•Construct a set of questions
that get at a person’s Visceral, Behavioral, and Reflective impressions of their cellphone.
•Trade one member (who has a cellphone) with another team
•Use your questions to interview that other team’s member about their cellphone
•Take notes and discuss
Your Homework•Team (as a group) comes up with a list
of prompts/questions to get at Visceral, Behavioral, and Reflective qualities of a person’s water bottle
•Each team member locates two people to interview using those questions
•Takes notes than shares with the team
