Four Star Meat Marketing Plan
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Transcript of Four Star Meat Marketing Plan
2015 - 2016
MARKETING PROGRAM SOUTHERN CALIFORNIA
BRINGING HOSPITALITY BACK TO FOOD SERVICE
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In 1969, when Panos “Pete” Boukis founded Four Star Meat Co, he quickly
established himself within the Southern California QSR market as a high quality meat
processor. Today, we have expanded to serving not only meat, but over 1,000 line items
to include everything from potatoes to produce. Through internal growth, Four Star Meat
Co. has expanded our sales territory to: Los Angeles County, Orange County, Riverside
County, Antelope County, and San Diego County - serving a community of over 18 million.
We supply over 500 QSR operators a week. Our company focuses on servicing clientele
who purchase breakfast, lunch, and dinner items for their expansive menus.
For over 45 years, we have differentiated ourselves by market and product
knowledge, our customer service practices, and outstanding record of upholding USDA
standards. Our customers know us, they trust us, and they ultimately buy from us. From
one family business to another, we have established a relationship and mutual assurance
that expands sales, and allows for a greater push in growth for product share.
MISSION STATEMENT Our purpose is to commit to providing the best quality products, excellent customer service, and dedicated
attention as a high quality meat processor and wholesale meat distributor.
marketing plan
WHO ARE WE?
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PARTNERSHIP MISSION Establish a stronger partnership between Four Start Meat Co and our
valued supplier partners.
Continue our sales growth by developing a strong relationship
between our customers, our suppliers, and Four Star Meat Co.
Help our suppliers to achieve their goals.
Dear Marketing Program Partners,
Our goal is to drive the sales of your products utilizing our distribution
system. We want to increase your business through a more cohesive and dynamic
association. With this upcoming year - we are collectively focused on growth,
productivity, and customer satisfaction. Join us in our mission to provide excellent
service, and pursue our mutual goals.
Bill Boukis
Vice President Four Star Meat Co.
efax 424-785-2249
marketing plan
PARTNERSHIP
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marketing plan
marketing outline
New Items
Supplier Consolidation
Supplier partners will be given the opportunity to build their volume with Four Star via an aggressive supplier consolidation campaign.
Business Review Session
An opportunity for you to work in partnership with our management team to review current sales activity for your products, set sales goals, and strategize for the most advantageous way of developing and promoting your products.
Ideas On Hold
Four Star receives several hundred calls a day. Your Ad message will run for one month at a time - where you can introduce new line placements and promote existing items.
Invoice Messaging
Four Star supplier partners will take precedence over non-participating suppliers for new line placements. Through our focused marketing plan, you will have preferred placement of new items to continue your sales growth.
Supplier partners have the opportunity to promote your company name/brand/logo/product on ALL invoices sent to our customers – over 500 per week – a great opportunity to create impressions and brand awareness.
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Online Promotion
Sell-A-Thon
Quarterly Flyer
Sales Integration
New Item Blitz
Its our “no show” food show. Suppliers are asked to give aggressive allowances to be passed on to our customers as an incentive to buy in large quantities. With no food show expenses for the suppliers, they can pass their savings to our customers.
Professionally done by Four Star’s Marketing Department. Flyers will be advertised for one week, to our 500+ active operators. Simply provide the allowances and items to be promoted 45 days prior.
The sales meetings are held quarterly. We encourage participation and open discussion. We strongly suggest you supply any materials available: POS, Samples, Coupons, etc. Suppliers have the optional opportunity of a field excursion
Let’s start something new! We will bring in one new item, with management’s pre-approval, for a 4-week trial period. The item will be introduced with samples, an outside-sales sales spiff, POS, and any other information that will help prepare our sales team move your item. Sales of the product must be guaranteed by the supplier. At the end of 60 days, if usage is not at least 10 cs per week, the remaining inventory will be picked up and credited at the original invoiced price.
A variety of options that allow you to feature your company logo/name/brand/product on: a dedicated “featured supplier partners page”, our monthly newsletter, or promotions page. You may also have the opportunity to feature on our home page (www.fourstarmeat.com) including a direct link to your website.
Ipad Marketing
Your name and products are promoted over our sales’ team iPads. We will highlight new items promote any item we stock in an effort to increase sales.
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Direct Driver Sales
E-mail Newsletter
Custom html e-mail newsletter. It will be sent to a list of over 1,000 qualified operators within our sales region. Quarterly analytics will be provided.
An opportunity for you to utilize our professional transportation team to deliver your message right to our customers. Whether its a product sample, coupon, or flyer -your message will go directly to the source.
New Items Quarterly Presentation
Supplier Consolidation Special Consideration
Business Review Session Upon Request
Ideas on Hold 4 Annually
Invoice Messaging 4 Annually
Sell-A-Thon 1 Annually
Quarterly Flyer 4 per Quarter
Sales Integration 4 Annually
New Item Blitz 2 Annually
Online Promotion Full Access
Ipad Marketing 4 Annually
E-mail Newsletter 4 per Quarter
Direct Driver Sales 4 Annually
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marketing plan
Sponsorship Levels
Four Star Level
New Items Upon Consideration
Supplier Consolidation Special Consideration
Business Review Session Upon Request
Ideas on Hold 3 Annually
Invoice Messaging 3 Annually
Sell-A-Thon 1 Annually
Quarterly Flyer 3 per Quarter
Sales Integration 3 Annually
New Item Blitz 1 Annually
Online Promotion Select Access
E-mail Newsletter 2 per Quarter
Direct Driver Sales 2 Annually
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Three Star Level
New Items Upon Consideration
Business Review Session Upon Request
Ideas on Hold 2 Annually
Sell-A-Thon 1 Annually
Quarterly Flyer 2 per Quarter
Sales Integration 2 Annually
New Item Blitz 1 Annually
Business Review Session Upon Request
Sell-A-Thon 1 Annually
Quarterly Flyer 1 per Quarter
Sales Integration 1 Annually
New Item Blitz 1 Annually
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Two Star Level
One Star Level
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marketing plan
SAMPLES
RESPONSIVE E-MAILS
DIRECT MAIL & PRINT
AND MORE!
It’s not your run-of-the-mill promotion. You are getting data driven responses and targeted ads that will not only reach the operator, but engage them to purchase through a medium that best suits them. Responsive custom html e-mails will be accompanied by real-time reports and
analytics. Print and promotional items are targeted, unique, and geared towards making immediate sales with engaging
call to actions. Best of all - marketing and design are all done in-house.
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CONTACT
Name: Jessica Abdulnour Title: Marketing Director E-Mail: [email protected] LinkedIn: www.linkedin.com/in/jabdulnour Number: 562-408-2811 ext 110
FOUR STAR MEAT 2240 E 69th St, Long Beach, CA 90805
www.fourstarmeat.com
Now on LinkedIn! http://bit.ly/1VQZhOq