08:15-09:00 Breakfast Briefing:- House of Brands or House of Cards? An outside view of the events industry based on experience of working closely with Informa.

The events market is changing rapidly. Face to face will always play a part but there will be fewer, which requires changes in business model to win. Within the fabric of the industry, partnering and communities are becoming vital. Data driven decision making is key in this as is being part of the industry community. Digital platforms enable both of these to happen – can you afford not to win this?

Michael Von Der Geest, Advisory – EMEIA, Ernst & Young LLP

08:45 - 09:15 Registration

09:15 -09:30 Welcome addressCharlie Crowe, Chairman & Editor in Chief, C Squared

09:30 -10:15 Opening Keynote: How did Mobile World Congress get to be the most successful B2B conference in the world?Through the lens of the key elements

■ Conference ■ Venue ■ Awards ■ Marketing

Understanding the philosophy for future development

John Hoffman, CEO, GSMA Ltd Michael O’Hara, CMO, GSMA

10:15 -10.45 NETWORKING BREAK

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Four co-located Event Summits for Events People

AGENDATuesday 30th January 2018,The Mermaid London

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Four co-located Event Summits for Events People

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Four co-located Event Summits for Events People

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Four co-located Event Summits for Events People

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Four co-located Event Summits for Events People

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Four co-located Event Summits for Events People

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SPONSORS & PARTNERSFour co-located Event Summits for Events People

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Four co-located Event Summits for Events People

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Four co-located Event Summits for Events People

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Four co-located Event Summits for Events People

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Four co-located Event Summits for Events People

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SPONSORS & PARTNERSFour co-located Event Summits for Events People

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CONFERENCE SUMMITAUDITORIUMChair: Charlie Crowe, Chairman & Editor in Chief, C Squared

10: 45 – 11: 30 What in the world can go wrong? From launch to sale – what you wished you had known before you started

■ How to embrace failure as training

■ Very few people get things right first time, learning from mistakes

■ Every idea doesn’t have to be brand new

■ Making the magic work in the end

Nick Field, former MD, Legend Exhibitions Ltd Peter Jones, Chief Executive, Nineteen Events

11:30 – 12:45 Innovation Panel: doing things differently, new launches, different territories, alternative formatsRuth Carter, Managing Director, Telegraph EventsJames Gareh, CEO, Insight EventsNoel Hillmann, CEO, Clear Path AnalysisBilal Kapadia, Director, Savant EventsColette Leong-Son, Managing Director, Events, Infopro DigitalJack Pegram, Managing Director, Getenergy Events LtdTim Willoughby, Managing Director, Ocean Media Group

EVENT MARKETING SUMMITCRIPPLEGATE ROOMChair: Rob Nathan, Group Marketing Director, Media 10 Ltd

10.45 – 11.25 Strategic alignment of content, marketing and sales to deliver a seamless high value delegate experience

■ Aligning sales, content and marketing from the start

■ Building teams rather than silos

■ Integrating the experiential platforms on the day

Richard Pope, Founder and Managing Director, Procurement Leaders

11.25 – 12:05 General Data Protection Regulation (GDPR) Checklist: are you sure you are compliant?

■ Benchmarking your preparations – are you compliant?

■ Understanding the new regulatory and enforcement landscape

■ How the cloud has changed the data protection landscape?

■ Managing complexity

Giles Watkins, Experienced Board Member & Advisor & Commercial Director, JLINC Labs & UK Country Leader, International Association of Privacy Professionals

12:05 – 12.45 Hitting the BIG numbers with Pay Per Click for events

■ Tips and techniques to hit the lowest possible cost per acquisition

■ Ensuring an integrated approach on social from best channel mix to budget allocation and projected results

■ Delivering conversions over impressions

■ Ensuring analytics tracking works and reporting is clear

Laura Davidson, Director, TAG Digital and Kate Disley, Managing Partner, Tembo (Representing New Scientist Live)

AWARDS SUMMITBISHOPSGATE ROOMChair: Simone Broadhurst, Events Director, Incisive Business, Incisive Media

10:45 – 11:25 Keeping it fresh: maintaining interest in an established awards event

■ Strategies for keeping your industry engaged year on year

■ Maintaining the quality of entries

■ Growing the number of entries

■ Breathing in new life and deciding when to reinvent

■ Boosting revenue through alternative revenue streams

Melissa Irving, Group Event Director, Construction & Engineering, EMAP

11:25 – 12:30 Panel: Best practice in creating and launching a new must-attend industry awards event A panel discussion based around case studies of successful new eventsGeoff Curran, Commercial Director & Co-founder, Energy Live News – The Energy Live Consultancy Awards Damian Bailey, Founder and Chairman of the Judging Panel, The Wedding Industry Awards Paul Sagoo, Founder, The Asian Awards

VENUE SUMMITDOWGATE ROOMChair: Jonathan Read, Founder/Director, Tobacco Dock

10:45 – 11:45 Panel: What criteria are corporates using to select venues?Tony McMurray, Finance Director, Ingram MicroSarah Lawrence, Commercial Planning Manager, KingfisherAnnette Morgan, Senior Events Executive, EYTori Grant, Principal Operations Director, KNect365

11:45 – 12:30Unique branding to drive customer experienceHow do you take a brand that has little stand-out or talkability and make it relevant and compelling to today’s consumer? As former Director of Marketing for Best Western, Tim redefined the mid-market hotel chain by bringing the brand’s purpose to life through innovating the multi-channel experience. He talks purpose and ambition as he explains how the brand repositioned itself under the strapline ‘Hotels with Personality’. Tim Wade, Founder, CX Lab

Four co-located Event Summits for Events PeopleTuesday 30th January 2018,The Mermaid London

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12:30 -14:00 BUFFET LUNCH AND NETWORKING BREAK

www.events-events.co.uk

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14:00 – 14:35How creativity is essential to enhance the conference experience

■ Developing a highly creative process for idea generation

■ Creating a collaborative internal environment

■ Focusing on delivering a high quality delegate experience by doing something different

Nadim Chaudhry, Chief Executive Officer, Green Power

14:35 – 15:10Using Data and insights to identify opportunities for growthUsing Data and Insights to identify opportunities for growth and manage declining events: New digital strategies to gain information and insights on events – pinpointing those conferences with growth potential and flagging those at risk – and doing something about it.John Barnes, Chief Digital Officer (CDO), Infopro Digital

15:10 – 15:45M&A Activity and Company Valuations

■ How are companies being priced and valued

■ What are the strategic M&A drivers for the next 12 months?

■ Insights into the national and global market for M&A in an increasingly challenging economy.

■ Impact on activity in the specialist B2B conference sector?

Mark Eisenstadt, Founder, Fusion Corporate Partners UK Paul Slight, Founder, Fusion Corporate Partners UK

14:00 – 15:00 Panel: Marketing strategies for launching into a brand new marketEwa Campbell, Chief Marketing Officer, Biotech and Money Ltd Suzanne Gaunt, Marketing Director, EMAPTania Marshall, Global Marketing Director, FT Live

15:00 – 15:45 Consumer behaviour in the digital age: how technology has changed our relationship with the consumer, what it means, and what’s coming next Alex Hunter, former Head of Online Marketing for the Virgin Group and creator of Attaché, an award-winning online travel show

14:00 – 14:30 Securing and retaining more sponsorship revenue and maximising value for sponsors

■ Demonstrating ROI for your sponsors

■ Which stats and how to deliver them?

■ Extending face to face contact outside the awards night

■ Expanding networking opportunities for sponsors

■ How to measure success and growth internally

Sarah Austin, Awards Director, UBM EMEA

14:30 – 15:00 Social media IS your marketing strategy

■ Generating entries ■ Increasing table sales as part of the judging process

■ Wider PR ■ Nurturing your industry influencers

Jenni O’Donovan, Head of Events, Civil Society MediaMatthew Riviere, Head of Marketing, Civil Society Media

15:00 – 15:45 A different take on launching into new regions to maximise impact from the first event: passion, creativity and influenceJason Gale, Creator, London Lifestyle Awards

14:00 – 14:45Panel: Package Pricing: innovation, what works and what doesn’t?

■ Understanding the typical customer behaviour which drives the desire for packages

■ Developing innovative profitable packages that still demonstrate cost savings, ease of manageability and clear straightforward presentation for the client

■ Juggling the pressure on the venue to predict clients’ needs while managing costs and margins

Jon Noonan, Group Sales Director, Best Parties Ever Moya Maxwell, Head of Venues, RIBA Venues Will Poole, Events & Compliance Manager, Troxy

14:45 – 15:45Panel Discussion: Optimising Working RelationshipsLeigh Cowlishaw, Director of Supplier Partnerships, Capita Travel and Events Charlie Marr, Head of Partnerships & Acquisition, Headbox Tom Mayers, CEO, Cavendish Venues

Four co-located Event Summits for Events PeopleTuesday 30th January 2018,The Mermaid London

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15:45 -16:15 NETWORKING BREAK

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17:00-17:30 Masterthief: achieving breakthrough by challenging industry norms and stealing ideas from outside your current environment

Hamish Taylor, Former CEO Sainsbury’s Bank and Eurostar

From flat beds on BA flights to the turnaround of Eurostar and Sainsbury’s Bank, Hamish Taylor drives innovation in businesses, successfully leading them through times of change or challenge by putting the customer at the heart of any brand or offering. As a speaker, he provides business insight at all levels, inspiring you with his humorous stories, practical tools and infectious enthusiasm to look outside your current environment.

17:30 Closing address

17:35 Networking drinks party sponsored by

16:15 -17:00 Roundtable sessionsPlease join the roundtable of your choice. They will be held in the Lower River Room, Cripplegate Room and Dowgate Room

LOWER RIVER ROOM1. Ideas for driving better delegate networking before,

during and after the eventJose Bort, CEO & Co-Founder, EventsCase

2. Getting maximum value from your Host or ChairmanNick Gold, Owner and Managing Director, Speakers Corner

3. How to make video work for event marketingTorsten de Riese, Chief Content Scientist, Kontenthaus

4. Innovation and Creativity in AwardsGeoff Curran, Commercial Director & Co-founder, Energy Live News – The Energy Live Consultancy Awards and Adam Hutchinson, Managing Director, Gaudio Awards

5. Marketing unique venues Claire Pastore, Head of Commercial, The Mermaid London

6. Identifying and opening up new revenue channels Will Poole, Events & Compliance Manager, Troxy

7. Festivalisation: why, what, how?Charlie Crowe, Chairman, Founder & Editor-in-Chief, C Squared Networks Ltd

DOWGATE ROOM8. Lessons learned and shared on how to use social media

effectively Andrew White, Managing Director, Triggerfish

9. Technology: what’s out there and how effective is it?Adam Price, Business Development Manager, DBpixelhouse and Abi Cannons, Key Relationship Manager, Sli.do

10. Women in Events: aiming for the top Carrie Swift, Consultant, The Media House

CRIPPLEGATE ROOM11. Novel approaches to judging: how to attract key judges,

online vs in person, live polling, new approachesPaul Sagoo, Founder, The Asian Awards

12. Creativity and excellence in Awards Marketing Damian Bailey, Founder and Chairman of the Judging Panel, The Wedding Industry Awards and Matthew Riviere, Head of Marketing, Civil Society Media

13. How to sell your event Nadim Chaudhry, Chief Executive Officer, Green Power

14. Accurately measuring impact through touch points: where do your bookings really come from?Suzanne Gaunt, Marketing Director, Emap

15. The perfect analytics & tag management set up for events Laura Davidson, Director, TAG Digital

Four co-located Event Summits for Events PeopleTuesday 30th January 2018,The Mermaid London

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EventsEvents and Fusion Corporate Partners invite you to join them at the end of the summit for drinks.

A chance to reflect on the day, relax and catch-up with your peers and colleagues.

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Four co-located Event Summits for Events People

ORGANISED BY

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Four co-located Event Summits for Events People

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Four co-located Event Summits for Events People

ORGANISED BY

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Four co-located Event Summits for Events People

ORGANISED BY

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Four co-located Event Summits for Events People

ORGANISED BY

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SPONSORS & PARTNERSFour co-located Event Summits for Events People

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Four co-located Event Summits for Events People

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Four co-located Event Summits for Events People

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Four co-located Event Summits for Events People

ORGANISED BY

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Four co-located Event Summits for Events People

ORGANISED BY

HEADLINE SPONSORS

SPONSORS & PARTNERSFour co-located Event Summits for Events People

ORGANISED BY

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SPONSORS & PARTNERS